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Brandy Rand

The IWSR
VP, U.S. Marketing & Business Development
Boston Area
Brandy Rand has over 15 years marketing experience in the beverage alcohol industry with previous roles at Allied Domecq Spirits & Wines and Bacardi USA, among others. She has worked as a consultant for Beam Suntory, Anheuser-Busch and emerging craft brands like Berkshire Mountain Distillers and Glendalough Irish Whiskey. In 2013, she co-founded Thirst Boston. With her knowledge of the industry, consumer insights, and passion for uncovering trends, she’s also known as an accomplished writer and educator. She currently serves as the Vice President of U.S. Marketing and Business Development at The IWSR, an international beverage alcohol research firm. (And yes, her real name is Brandy.)


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