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Raj Nagra

Bacardi Global Brands
House of Bombay Global Ambassador
The always vibrant and charismatic industry personality and Global Bombay Sapphire Brand Ambassador Raj Nagra brings over two decades of unique industry knowledge from both a business and trade perspective to his role at Bacardi Global Brands. Now in his 14th year as an Ambassador with Bacardi, Raj has combined his extensive experience with his dynamic personality and passion to make a positive impact on the brands and the development of the industry.

‘The Amazing Raj’ started his career bartending and managing some of Australia’s preeminent bars and clubs, before a move to London, later going on to consult for the Sheikh of Dubai with his team opening the Emirates Towers Hotel in 2000. He ran bartender training programs, employed his consultancy skills and executed events in various markets before becoming the first Australian Brand Ambassador working with Bacardi in 2001. In this role he travelled the country extensively training and educating bartenders; he became an International Bacardi Ambassador in 2003 and in 2006 was awarded the accolade of Bartender Magazines Australian Brand Ambassador of the Year.

Raj moved to Shanghai as the Bacardi Asia Pacific Brand Ambassador, travelling across the region, styling cocktails, educating and consulting to bars, clubs and hotels on Bacardi’s portfolio of brands.

He has been based in the US since 2008 and resides in New York. From traveling the world seeking out recipe inspiration, to achieving a world record breaking cocktail making title, and being lead mentor for the World’s Most Imaginative Bartender Competition, Raj truly seeks to find and achieve the sublime – a perfect pairing for the House of Bombay brands.

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