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Monday, July 18
 

TBA

Tales Restaurant Week
New Orleans has legendary cuisine. That’s no secret. But with a week in this gastronomic city, figuring out where to eat can be a little overwhelming. In 2016, Tales of the Cocktail’s Restaurant Week returns with more than 10 New Orleans restaurants offering special price-fixed tasting menus that make it easy to sample the best of the city. Stop in for lunch or dinner and you’re guaranteed the kind of meal that only New Orleans could produce.

Tales Restaurant Week runs Monday, July 18th through Monday, July 25th.

Click to see the hours of operation and full menu 


Sponsors
avatar for The New Orleans Tourism Marketing Corporation

The New Orleans Tourism Marketing Corporation

From restaurants to jazz clubs to parks to shops, there are endless ways to follow your NOLA in New Orleans. Everyone’s NOLA is different. Follow yours at followyournola.com.


Monday July 18, 2016 TBA
Various Locations Various Locations
 
Tuesday, July 19
 

TBA

Tales Restaurant Week
New Orleans has legendary cuisine. That’s no secret. But with a week in this gastronomic city, figuring out where to eat can be a little overwhelming. In 2016, Tales of the Cocktail’s Restaurant Week returns with more than 10 New Orleans restaurants offering special price-fixed tasting menus that make it easy to sample the best of the city. Stop in for lunch or dinner and you’re guaranteed the kind of meal that only New Orleans could produce.

Tales Restaurant Week runs Monday, July 18th through Monday, July 25th.

Click to see the hours of operation and full menu 


Sponsors
avatar for The New Orleans Tourism Marketing Corporation

The New Orleans Tourism Marketing Corporation

From restaurants to jazz clubs to parks to shops, there are endless ways to follow your NOLA in New Orleans. Everyone’s NOLA is different. Follow yours at followyournola.com.


Tuesday July 19, 2016 TBA
Various Locations Various Locations

7:30am

Sazerac welcomes you to New Orleans!
Sazerac Company is proud to welcome the 2016 Cocktail Apprentices with a breakfast at Mother's, classic New Orleans cocktails and a film on the Sazerac cocktail. Sit back, relax, and fuel up for the week that approaches!


Tuesday July 19, 2016 7:30am - 9:30am
Mother's Restaurant 401 Poydras St, New Orleans, LA 70130

7:30am

Cocktail Apprentice Breakfast presented by Sazerac Company
More information coming soon!

Sponsors

Tuesday July 19, 2016 7:30am - 10:00am
Private

8:00am

Sweat Local: The Sweat Social Running Tour with Novo Fogo
Stride through history on a 45 minute guided running tour of New Orleans with stops at historic points of interest.

HOW IT WORKS: Arrive a few minutes early to ensure your spot as classes are first-come, first-served. Simply show off your TOTC wristband when you arrive and get ready to sweat it out! Classes will start at the top of the hour and run 35-45 mins each.



8:00am

Shop Local
Laginappe is a little something we say in New Orleans when someone gives us a little something extra. At Tales of the Cocktail® 2016, Shop Local returns as even more stores around the city offer you some serious lagniappe. Stop at these select shops and show them your RFID Tasting Room wristband when you make a purchase for a little gift or a special discount. It’s our way of saying thank you for keeping it local and supporting the New Orleans economy. 

All shopping for international attendees is tax free. Just save your receipts and present them to the tax refund center at the New Orleans airport.

Personalities
avatar for Casell Bergen Gallery

Casell Bergen Gallery

Special offer: 10% off everything in store. Casell Bergen Gallery is a very eclectic gallery located at 1305 Decatur Street -across The US Old Mint before Esplanade. Our motto is ” We have it, if not, we will find it and, if not – It does not exist!”. Margarita Bergen, the owner, is the former owner of internationally famous Bergen Gallery. Ms. Bergen has more than 30 years of experience. Casell Gallery was in business for... Read More →
avatar for Century Girl Vintage

Century Girl Vintage

Special offer: 10% discount. Century Girl is a modern vintage boutique inspired by the glamour of yesteryear. Pieces are hand selected based on design, fabric, rarity, and lasting style. Our faithful customers include brides, photographers, celebrities, vintage lovers, and hopeless romantics all over the world. Located at 2023 Magazine Street. www.centurygirlvintage.com
avatar for Coutelier NOLA

Coutelier NOLA

Special offer: Free sharpening service with the purchase of a knife and 10% off any purchase in the shop, offer not valid on Takeda knives, Carter knives or publications. Coutelier NOLA is New Orleans first professional-grade kitchen cutlery store, serving professional chefs and dedicated home cooks alike. Located at 8239 Oak Street. www.couteliernola.com
avatar for Dollz & Dames

Dollz & Dames

Special offer: 25% Off of all regular priced items (in-store). Clothing, shoes, jewelry, purses, and other accessories make up this vintage-inspired collection we sell in our stores. With a classic variety of items to dress women from head to toe, and recently added gift items such as perfume, men's bow ties, cosmetics, & much more, Dollz & Dames has become a one-stop-shop! Located at 216 Decatur Street... Read More →
avatar for Euclid Records

Euclid Records

Special offer: 10% off purchase and a free bag full of...well...cool stuff! We are an independent record store in the mostly cozy, mostly happenin' neighborhood of the Bywater in New Orleans' 9th Ward. We're 4400 sq. ft. of boss vinyl (new and used), with a healthy dose of quality used cds and a fluctuating cassette supply. We host in-store performances and meet'n'greets, will talk with you for extended lengths regarding just about any culture... Read More →
avatar for Feet First

Feet First

Special offer: 25% off of a regular priced pair of shoes. Voted “Best Shoe Store in New Orleans” seven years in a row, we are home to 50-plus lines of women's brand-name shoes, handbags, accessories, jewelry, fashion aids, and apparel. At Feet First, we celebrate the special relationship between women and their shoes. And we cherish the loyal bond we forge with the people and places we serve. Family-owned and operated, Feet First also... Read More →
avatar for Fleur de Paris

Fleur de Paris

Special offer: 20% off entire purchase. Fleur de Paris is New Orleans' most unique house of style and elegance, located in the heart of the French Quarter on beautiful Royal Street near the corner of St. Louis Street. A custom millinery and couture boutique with an international reputation, Fleur de Paris is the perfect place to find a chic chapeau and elegant ensemble for events from galas & weddings to teas & a day at the races... to... Read More →
avatar for Fleurty Girl

Fleurty Girl

Special offer: Buy three or more TOTC Shirts and save $5 off each, 10% off everything else. Fleurty Girl was born out of a vision of New Orleans-native, Lauren Thom. Using just $2,000 from her 2009 tax return, this single mother of three put everything she had into printing t-shirts that celebrated New Orleans. Just six months after launching her online store, she opened her first retail store on historic Oak Street. Located at 632 St. Peter... Read More →
avatar for Funrock'n

Funrock'n

Special offer: 10% off entire purchase, some exclusions apply. Double the Fun when you visit sister stores, Pop City and Funrock'n. We've doubled up in two of the cutest shopping areas in New Orleans! On Magazine Street, you'll find the ecclectic Fun of Funrock'n in a historic Magazine Street storefront that housed a bakery at the turn of the Century. Here, the staff of Funrock'n continue to cook up good times by creating custom t-shirts not only... Read More →
avatar for Gallery Orange

Gallery Orange

Special offer: 20% off original oil on canvas cocktail paintings by New Orleans artist Grant Schexnider. Contemporary fine art gallery on Royal Street. We choose our artists to bring something unique, fresh and special to your homes and art collections. Abstract, figurative, folk and pop art inspired paintings and drawings make up our roster of artists and 3d unique sculptures from local and national artists. Our goal is to source honest... Read More →
avatar for Hove' Parfumeur

Hove' Parfumeur

Special offer: Free guest soap with every purchase made in our store and 10% off purchase. Hove' is a 4th generation family perfumery. We manufacture about 53 original scents and other bath and body products. It is a must see and smell New Orleans business. Located at 434 Chartres Street. www.hoveparfumeur.com
avatar for Italy Direct

Italy Direct

Special offer: 20% off everything in store. Located in New Orleans, Italy Direct provides merchandise previously available only at the finest haberdasheries in New York. Our concept is simple: buy styles from the most sought after Italian designers, directly from the manufacturers' distributor in Italy, and bring them to you for sale at wholesale prices. The quality cannot be matched anywhere... Over 35 years of combined fashion industry... Read More →
avatar for Jamie Hayes Gallery

Jamie Hayes Gallery

Special offer: 20% discount. Art gallery featuring originals, fine art reproductions by New Orleans artist Jamie Hayes. T-shirts, aprons, coasters, children's books and adult coloring books. Located at 617 Chartres Street. http://www.jamiehayes.com
avatar for Kit and Ace

Kit and Ace

Special offer: Free cocktail in shop and 15% product discount. Clothing made for men and women who live a full-contact lifestyle. Machine washable fabrics that feature the performance of athletic wear but the aesthetic of street wear. Pieces that are designed to take you from day to night without wrinkling, stretching, or losing their cool. Located at 3913 Magazine Street. www.kitandace.com
avatar for KREWE du optic

KREWE du optic

Special offer: 10% off select frames. KREWE is a New Orleans-based and culturally inspired independent eyewear company celebrating individual style with modern, iconic frames. The people and place of our city - dense with history and ritual - inform each of our designs. Located at 809 Royal Street. www.krewe.com
avatar for La Divina Cafe' e Gelateria

La Divina Cafe' e Gelateria

Special offer: Free Bambino size gelato or sorbetto with the purchase of any lunch Panini. New Orleans only authentic Sicilian Cafe featuring artisan made Gelato and Sorbetto, Panini, salads and the city’s best espresso and, of course, homemade cannoli. Located at 621 St. Peter Street (between Charters and Royal). http://ladivinagelateria.com
avatar for Lionheart Prints

Lionheart Prints

Special offer: 20% off your entire purchase! Handlettered exuberance with humor and heart. Featuring greeting cards, art prints, household items and apparel. We believe the power of typography helps communicate emotion. All of our greetings are hand-lettered because we believe it makes words look how they should feel. Super pumped? Check. Deeply, unbelievably grateful? Check. Sympathetic without glossing anything over? Check. Dizzyingly... Read More →
avatar for Louisiana Music Factory

Louisiana Music Factory

Special offer: $2 OFF any Louisiana Music Factory logo accessory (t-shirt, hat, LP bag, drink cozy), one per visit/person. Louisiana Music Factory is New Orleans' award-winning indie record shop.  Beloved by locals as the only record store specializing in the music of New Orleans and Louisiana, Louisiana Music Factory also carries national and international music, new and used, on vinyl and CD.  Come in for a killer selection of... Read More →
avatar for Meyer The Hatter

Meyer The Hatter

Special offer: $10.00 off any purchase of $85.00 or more. Meyer The Hatter is the South's Largest Hat Store. We sell quality hats and caps from the world's leading headwear manufacturers, such as Dobbs, Stetson, Akubra, Bailey, Dorfman Pacific and Kangol. Meyer The Hatter is a true family business, owned and operated by 3 generations of the Meyer family. Stop by and see our great selection of fine hats for men and women. Located at 120 St Charles... Read More →
avatar for New Orleans Pharmacy Museum

New Orleans Pharmacy Museum

Special offer: Two for One Admission. The New Orleans Pharmacy Museum is housed in the 1823 Creole apothecary of America's first licensed pharmacist (1816). The Museum has two floors of exhibits where visitors can learn about 19th century pharmacy, medicine, surgery and healthcare. The Museum features special exhibits on the history of bitters and the history of alcohol in medicine during Tales of the Cocktail. Located at 514 Chartres Street... Read More →
avatar for Peaches Records

Peaches Records

Special offer: 10% off your vintage vinyl or vintage CD purchase at our new location. We are a 40-year-old local, family-owned and operated, full-service music and entertainment lifestyle retailer. We have recently moved to a fantastic, even bigger location Uptown on Magazine Street! Our new building is a historic, former Woolworth store, complete with the original 1940s lunch counter, which we are hoping to preserve in its home. Located at... Read More →
avatar for Plum

Plum

Special offer: 20% off any purchase of $50 or more. A super fun, eclectic gift shop showcasing local artists, handmade goods and lots of other great gifts. Located at 1914 Magazine Street. https://plumneworleans.com
avatar for Pop City

Pop City

Special offer: 10% off entire purchase, some exclusions apply. Double the Fun when you visit sister stores, Pop City and Funrock'n. We've doubled up in two of the cutest shopping areas in New Orleans! On Magazine Street, you'll find the ecclectic Fun of Funrock'n in a historic Magazine Street storefront that housed a bakery at the turn of the Century. Here, the staff of Funrock'n continue to cook up good times by creating custom t-shirts not only... Read More →
avatar for Rosehip

Rosehip

Special offer: 15% off anything in the store. Rosehip is a boutique that specializes in handmade European Shoes. We also carry a selection of lovely natural goods from luxurious linen robes to fabulous room sprays. Everything in our store is ethically sourced. Located at 3828 Dryades Street (corner of General Taylor). www.rosehipshoes.com
avatar for Shine Spa + Specialties

Shine Spa + Specialties

Special offer: 10% off any spa treatment. An awesome retail shopping experience along with a spa that offers manicures, pedicures, facials, massage, body treatments and waxing. World renowned skincare and bath products as well as gifts. Our spa was designed by one of the best architects in New Orleans and is a must see that is total relaxation and zen. We hope that you will come an visit one of the latest additions to this thriving Mid-City... Read More →
avatar for söpö

söpö

Special offer: 20% discount storewide. söpö believes in wholeheartedly enjoying life, from the clothes we wear to the spaces we live in. We want to taste, smell, feel, and luxuriate in our day-to-day existence. Most of all, we want to enjoy it! Located at 629 N Carrollton Avenue. soponola.com
avatar for Spa Aria

Spa Aria

Special offer: 10 % off any one spa treatment. A cozy retreat tucked within the exquisite Monteleone Hotel, Aria transcends relaxation. The spa envelops you like the warmth of a summer evening in New Orleans. From the soft glow of candles to the infusion of fragrance, Aria transends you to a place of repose. Located at 214 Royal St, Hotel Monteleone. http://www.spaaria.com
avatar for Sucré

Sucré

Special offer: Beer and a Shot Chocolates and a voucher for a free cocktail at Salon Restaurant. A sweet boutique in New Orleans with handmade French macarons, artisan chocolates, hand spun gelato, pastries, coffee, tea and other delicious confections. Located at 3930 Euphrosine Street. www.shopsucre.com
avatar for The Museum of the American Cocktail

The Museum of the American Cocktail

Special offer: Half priced admission. Because everyone eats, all aspects of food and drink—culture and geography, anthropology and history, economics and politics, law and policy, media and the arts, science and technology—reveal the state of the world. The National Food & Beverage Foundation is home to several entities: the Southern Food & Beverage Museum, The Museum of the American Cocktail (MOTAC), the John & Bonnie... Read More →
avatar for The New Orleans Tattoo Museum & Studio

The New Orleans Tattoo Museum & Studio

Special offer: Free admission and 15% off Gift Store merchandise. This is a world-class Tattoo Studio founded to preserve and promote the history of tattooing in New Orleans through research and education. We are in a pivotal moment to archive the stories of multiple generations of tattooing for future generations to access their heritage. We do this through creative documentation that builds knowledge and appreciation for New Orleans&rsquo... Read More →
avatar for The Shop at the Collection

The Shop at the Collection

Special offer: 20% off regular priced merchandise. Books, Jewelry, prints, maps, pottery, home decor and much more. We have over 20 local artist/businesses represented in the shop. Located at 533 Royal Street. www.hnoc.org
avatar for The Spice & Tea Exchange of New Orleans

The Spice & Tea Exchange of New Orleans

Special offer: Free gift with purchase of $15 or more. Come In and Smell the Spices!® and begin your culinary adventure! We offer a wide selection for any food & drink lover or tea enthusiast. Indulge your senses in more than 140 spices & herbs and 75+ exclusive hand-mixed custom blends, naturally-flavored sugars, salts from around the world, and more than 30 exotic teas. The Spice & Tea Exchange of New Orleans is a locally... Read More →
avatar for Thomas Mann Gallery I/O

Thomas Mann Gallery I/O

Special offer: Free and fun bar accessory when you attend our "Glass with a Twist" exhibition on Thursday, featuring artisan made glass jewelry and cocktail ware plus 20% off all Thomas Mann jewelry throughout the festival. For 30 years, Thomas Mann Gallery I/O (which stands for Insight-Full Objects) has offered New Orleans the best in contemporary handmade jewelry, home accessories and unique gifts by dozens of local and... Read More →
avatar for Tooth & Nail Trading Co.

Tooth & Nail Trading Co.

Special offer: $5 off your purchase of $25 or more! Tooth and Nail Trading Co. was established in 2014 by New Orleans jewelry artists Holly Williams and Krista DeJoseph. We have 2 retail locations. Both stores feature select jewelry creations from the owners, as well as a carefully curated selection of unique handmade housewares, visual art, clothing and gifts created by artists throughout the country. Located at 1222 Decatur Street and 3952... Read More →
avatar for Trashy Diva

Trashy Diva

Special offer: 15% off entire purchase. Trashy Diva is a New Orleans-based vintage-inspired women's clothing company celebrating its 20th anniversary this year. Known worldwide for making well-tailored and figure-flattering designs for women of all shapes and sizes, the company operates five boutiques in the city featuring their signature clothing line as well as an expertly curated selection of shoes, lingerie and accessories, all with a... Read More →


Tuesday July 19, 2016 8:00am - 11:30pm
Various Locations Various Locations

8:00am

Sweat Local: Bikram Yoga New Orleans
Special offer: Traveler's Membership - 7 days unlimited classes includes mat and towel rental- $60. We are located in a historic building in the Arts District of Downtown New Orleans. The studio design allows for students to practice Bikram Yoga in a state of the art facility with a backdrop of exposed brick and sunlight streaming into the room from Julia Street. We teach the original method of Bikram yoga (also known as Bikram hot yoga or the authentic hot yoga), which is a series of 26 postures and two breathing exercises done in a specific order, designed for our cultural problems of stress, overeating, bad posture, and aggressive lifestyles. This sequence of yoga postures and breathing exercises is selected and developed from Hatha (physical) yoga. This authentic yoga technique and series of fixed poses brings better health to anyone willing to try it. Soon you too, can attest that it is the best way of improving the body and the mind. Located at 638 Julia Street. http://bikramyoganeworleans.com/

Tuesday July 19, 2016 8:00am - 11:30pm
Bikram Yoga New Orleans 638 Julia Street

8:00am

Sweat Local: Footprints To Fitness
Special offer: Tales attendees will be able to receive half off of one of our Group Training classes which include an energetic workout incorporating Yoga, Pilates, Cardio, Strength and Weight Training. If they BRING A BUDDY with them they can earn a FREE class. Participants are asked to bring a yoga mat & 3 - 5 lb weights. Extra equipment will be available for those who are unable to bring their own. Footprints is a wellness company whose mission is to help others live a fun and balanced life, while staying true to our New Orleans culture. We love to EAT, DRINK, and DANCE to the beat of our own drum. Our goal is to “Join The Journey” with you to living a healthier lifestyle. Whether you're experiencing our weekly Group Training Classes, signature Healthy Happy Hours, and/or custom wellness events you'll have a great time. There's something for everyone. Come 'Treat Ya' Self' with us! Located at 1001 Harrison Avenue. www. FootprintsToFitness.com

Tuesday July 19, 2016 8:00am - 11:30pm
Footprints To Fitness 1001 Harrison Ave.

8:00am

Sweat Local: Reyn Studios
Special offer: 20% off of all purchases: packages, drop in classes and merchandise. Reyn Studios is a yoga studio located in the Downtown/CBD area of New Orleans. We offer classes morning, noon, and night. Visit http://www.reynstudios.com/ to see our schedule and find out more information. Located at 725 Magazine Street, upstairs.

Tuesday July 19, 2016 8:00am - 11:30pm
Reyn Studios 725 Magazine Street

8:00am

Sweat Local: Tour Cycle Studio
Special offer: Drop-in class for $26 or 3 classes for $48. Tour Cycle Studio is New Orleans first and online boutique cycling studio. We offer different class types such as the TOUR50, which is a 'dance party' on the bike, and TabataTOUR, RPM/Power based class focused on high intensity fat-burning intervals. All our classes combine cycling with upper body free-weight toning for a whole body workout. Booking a bike is easy via our website, the Mindbody Connect App or our Tour Cycle Studio app. Located at 860 Tchoupitoulas Street. www.tourcyclestudio.com

Tuesday July 19, 2016 8:00am - 11:30pm
Tour Cycle Studio 860 Tchoupitoulas Street

8:30am

Sweat Local: Yoga at the Cabildo
Yoga at the Cabildo is set in a light-filled gallery of one of the city’s most beautiful and historic buildings.

Personalities
avatar for Nina Boasso

Nina Boasso

Realestate agent/Yoga teacher, Yoga in Motion
Nina works with students of all ages to help them gain a deeper understanding of body awareness through the tools of yoga. She focuses on the quality of the breath, proper spinal alignment, fluid movement, and mindfulness. She believes yoga can heal the body and help develop inner peace.Nina graduated from the Yoga School of Covington – A Louisiana State licensed Yoga facility. She has taught yoga for many years at multiple facilities... Read More →



Tuesday July 19, 2016 8:30am - 9:30am
The Cabildo 701 Chartres St, New Orleans, LA 70130

8:30am

Sweat Local: Downtown Fitness Centers
Special offer: Guest Fee $ 5.00 per visit. Located in the C.B.D and the Marigny, these health clubs offer state of the art work out equipment, cardio machines and group classes. Specialty services include massage therapy and personal training. downtownfitnesscenter.com

Tuesday July 19, 2016 8:30am - 11:30pm
Downtown Fitness Centers 380 Canal Place

8:30am

Sweat Local: Orangetheory Fitness
Special offer: 3 classes for $36. Orangetheory Fitness offers 60-minute workout sessions split into intervals of cardiovascular and strength training with heart rate monitors to track intensity and maximize metabolic burn. Increase energy, get visible results and burn more calories, even after leaving the studio. That's the Orange Effect! http://neworleansmidcity.orangetheoryfitness.com

Tuesday July 19, 2016 8:30am - 11:30pm
Orangetheory Fitness 4141 Bienville St, New Orleans, LA 70119

9:00am

Sweat Local: The Sweat Social SWEAT with Novo Fogo
Interval training that mixes boxing, cardio conditioning, strength training, and more!

HOW IT WORKS: Arrive a few minutes early to ensure your spot as classes are first-come, first-served. Simply show off your TOTC wristband when you arrive and get ready to sweat it out! Classes will start at the top of the hour and run 35-45 mins each.



9:30am

Cocktail Kingdom Pop-Up Shop
Cocktail Kingdom, everyone’s favorite online source for top-quality barware, will once again be onsite at Tales of the Cocktail® with their annual pop-up shop. Stop by throughout the week to browse the best in bar tools and accessories, from the hard-to-find to the most popular. Take shakers, strainers, jiggers and mixing glasses for a spin to find that perfect piece to add to your bar. All purchases at the Cocktail Kingdom Tales shop include free shipping on certain orders, making it easy to bring home your new barware.

Sponsors

9:30am

Registration
The 14th Annual Tales of the Cocktail® starts right here. Before heading out to cause a stir, make the Tales registration your first stop so you can set up your RFID bracelet, pick up tickets and let the Tales team get you headed in the right direction. But it’s not all business. We’re also having a little bit of fun with a limited edition welcome gifts and a special welcome cocktail so you can get your first taste of what will be one flavorful week.

9:30am

Tales Bookstore by Octavia Books
Located in the Hotel Monteleone lobby, the Tales Bookstore returns with one of the most complete selections of cocktail books ever assembled. Stop by throughout the week to browse the newest titles, old favorites and Spirited Awards® nominees and pick out a few books to add to your own personal collection. The Tales Bookstore is operated by Octavia Books so when you purchase your books on site you’ll be buying local and helping to support one of New Orleans’ most beloved bookstores.

9:30am

The Bitter Market
As the cocktail industry has grown, so too has the varieties of bitters as bartenders look for new flavors to add to their recipes. There’s no better place to fill your bar with flavors from around the world than the Bitters Market at Tales of the Cocktail®. Browse a selection of bitters never before assembled in one place with new releases, exclusive Tales-only creations and special offers just for Tales of the Cocktail® attendees. If you want to build your bitters collection, this is the place to start.

Sponsors
avatar for 18.21 Bitters

18.21 Bitters

18.21 Bitters is a bitters and cocktail mixer company based in Atlanta, GA. We craft small batch bitters, tinctures, syrups, tonic, ginger beer, shrubs, and craft cocktail mixers using the freshest local ingredients. Craft a better cocktail.
avatar for Angostura Bitters

Angostura Bitters

The House of Angostura
avatar for Apothecary Bitters Company

Apothecary Bitters Company

The Apothecary Bitters Company is a small batch, craft bitters company located in Vancouver BC, dedicated to creating unique and appetizing bitters by hand, using only the finest natural ingredients. | | Our goal is not only to come up with creative and aperitive flavor combinations but to do so in a way that the final flavor profile compliments and enhances cocktails and spirits. We believe that bitters should be a complex blend of flavors... Read More →
avatar for Berg & Hauck's

Berg & Hauck's

From the picturesque Bavarian alpine region in Germany comes an authentic line of fine food & cocktail flavoring, manufactured with traditional methods and skilled craftsmanship. The pristine environment of Germany’s southernmost area has a rich history in herbal extracts. Naturally, it is also the home of the high quality bitters brand Berg & Hauck. Superior ingredients are sourced from all over the world to achieve the best flavor... Read More →
avatar for Bitter Girl Bitters

Bitter Girl Bitters

Bitter Girl Bitters is a family owned and operated business based in Sonoma County, California. We make hand-crafted, small batch bitters from homegrown and locally sourced ingredients.
avatar for Bittercube

Bittercube

Recognized as innovators in the craft bitters scene since 2009, Bittercube Bitters are developed and created in Milwaukee, WI, by hand with naturally sourced ingredients. No extracts or oils have ever been used in Bittercube Bitters.
avatar for Boy Drinks World

Boy Drinks World

Boy Drinks World is a maker of fine handcrafted bitters and extracts.
avatar for Brooklyn Hemispherical Bitters

Brooklyn Hemispherical Bitters

Small batch Brooklyn-based bitters company.
avatar for Dale DeGroff's Pimento Aromatic Bitters

Dale DeGroff's Pimento Aromatic Bitters

Handcrafted by Dale DeGroff and renowned absinthe distiller T. A. Breaux, Dale's bItters combines the delightfully complex pimento allspice berry with a hint of anise and other herbs, providing a distinct new flavor that enhances many cocktails. | | Crafted entirely from whole botanicals with no commercial flavors or artificial dyes, Dale DeGroff’s Pimento Aromatic Bitters™ enhances cocktails without overpowering. Use to spice rum... Read More →
avatar for Dashfire Bitters

Dashfire Bitters

Cocktail and culinary minded bitters and cocktail cherries.
avatar for Embitterment Bitters

Embitterment Bitters

Embitterment is a Washington, D.C.-based cocktail bitters company that produces high-quality, handcrafted aromatic products designed for both professional bartenders and at-home mixologists. | | We're bitter, which means our glasses are always half-empty, so we’re always thinking about the next drink, the next batch of bitters, and the next way to bring exquisite flavor to the people who are out there searching for it.
avatar for Hella Company

Hella Company

Hella Company (fka Hella Bitters) is a beverage industry innovation group based in NYC. We currently produce and distribute a line of bitters, mixers and DIY cocktail experiential kits.
avatar for Mr. Bitters

Mr. Bitters

Australia’s very first bitters company based in Melbourne. Created for the mutual love of bitters by a couple of bartenders and onlybitters.com, these two like-minded groups wanted to create a greater Australian presence in the bitters culture across the globe, offering unique new flavour combinations.
avatar for Octavia Books

Octavia Books

Please join New Orleans independent bookstore Octavia Books at Tales of the Cocktail 2016 where we are back with the on-site book store in the lobby of Hotel Monteleone.
avatar for Pink House Alchemy

Pink House Alchemy

Pink House Alchemy (pH) is a company dedicated to taste experiences. Developed in a one-hundred year old pink house, the alchemists founded this company through their love for food and flavor. Inspired by complimentary patterns in roots, barks, fruits, herbs, and botanicals, pH works every day to find new and perfect connections between ingredients.
avatar for Portland Bitters Project

Portland Bitters Project

Handcrafted, small batch bitters from Portland, Ore. Innovative, layered flavors like Woodland and Aviation Lavender, made from organic botanicals, organic corn spirits and raw sugar. Custom bitters creation available as well! pdxbittersproject@gmail.com
avatar for Shoots and Roots Bitters

Shoots and Roots Bitters

Shoots and Roots Bitters was started by three botanists to make cocktail bitters that share the flavors and stories of interesting plants from around the world that we have encountered during research and field work. We draws upon over 200 different plants in our blends; all are sustainably sourced. We develop standard protocols for our extraction of the different ingredients to optimize the flavor qualities available from different plant... Read More →
avatar for Suze Bitters

Suze Bitters

Since 1889, Suze has excelled in the art of combining gentian with various aromatic plants in order to create extremely aromatic bitters. Suze Bitters is a new range of concentrated aromatic bitters, developed by Suze with 3 of the most influential French bartenders: Fernando Castellon, Joseph Biolatto, and Julien Escot. This unique collaboration gave birth to a premium three-bitter range that will meet the expectations of the most demanding... Read More →
avatar for The Bitter End Bitters

The Bitter End Bitters

A revolutionary new ingredient for the modern bar, Bitter End bitters give standard bitters a radical twist. Use our superconcentrated Chesapeake Bay, Mexican Mole, Jamaican Jerk, Curry, Memphis Barbeque, Moroccan, and Thai elixirs to enhance classic cocktails with a surprising kick. But don’t stop there. With their distinctive aromas and intense, complex flavors, Bitter End bitters are the building blocks for a world of adventurous new... Read More →
avatar for The Bitter Housewife

The Bitter Housewife

Small-batch, handcrafted cocktail bitters made in Portland, OR.
avatar for The Drunken Crane Bitters

The Drunken Crane Bitters

The Drunken Crane Bitters is a small batch bitters company based out of Mar Vista, California. Our philosophy is that of a farm-to-table restaurant, with a menu that adapts to the season and the ingredients. The majority of our ingredients are sourced from local farmers' markets. Each batch will have a life of its own as the seasons change, as each crop has a life of its own. Batches will share a general flavor profile, while have nuances... Read More →
avatar for Wild Hibiscus Flower Company

Wild Hibiscus Flower Company

Makers of unique and delicious products using hibiscus and other edible flowers. Products include the original Wild Hibiscus Flowers in Syrup for the ultimate edible flower garnish and ruby-red natural hibiscus infused syrup. Used for many types of beverages and in sparkling wine. We also have a range of flower extracts, flower teas and flower salts to add natural flavor and color to cocktails.
avatar for Wilks & Wilson

Wilks & Wilson

Wilks & Wilson is a company based in Indianapolis, Indiana that produces fine elixirs, mixes and bitters made from old world recipes utilizing natural and mostly organic ingredients. Our products are designed to allow anyone to create a superior craft cocktail with the spirit of their choice.


9:30am

The Market at Tales
In addition to the Tales of the Cocktail® cocktail collection of tshirts and select branded merchandise, we have secured curated items for Sale in the Market at Tales which includes:

BARWARE
Copper Pineapple and Copper Mini Pineapple Sets (limited supply) - Absolut Elyx
Mixing Glasses, Lewis Bags and Mallets - Bull in China
Handblown Cocktail Glassware - Glassblower Ben 
Handmade Denim and Leather Aprons - The FoodWhore Company*
Cocktail Computer * pre-orders - Lily Szajnberg-Martinez*
Konga Shakers (limited supply) - Monkey Shoulder*
Copper Flasks, Mugs and Mini Mugs - Moscow Copper Company
Handmade Wooden Cutting Boards and Hand-turned Muddlers - NOLA Boards*
Jackson Cannon Bar Knife - R. Murphy Knives*
Custom Moscow Mule Stirrer Packs - Royer Corporation
New Orleans Street Map Glassware - The Uncommon Green
Whiskey Elements - Time & Oak, Inc
Various Cocktail Carry-on Kits, Ice Trays and Signature Books - W&P Design

BITTERS / SYRUPS / VINEGARS
Select Beer Syrups, featuring the debut of gluten-free cider syrup - The Beer Syrup Company*
Large-format Individual Tales Travel Pack Bitters - Bittered Sling
Select Syrups, featuring the return of Fassionola and debut of King Cake - Cocktail & Sons*
Select Bitters, featuring the award winning Rose Cordial - El Guapo Bitters
Select Cocktail Vinegars - Shrub District*

HOMEGOODS / STATIONERY
Handmade Wooden Photo Frames and Keepsake Boxes - Bergeron Woodworks
Hand-painted, Cocktail-themed Wooden Signs - Home Malone*
Cocktail-themed Prints- Krista Slater*
Cocktail-scented Candles and Tales Custom Coasters - Milk Studio*
Fresh Ground Coffee - Orleans Coffee*
New Orleans and Cocktail-themed Notecards, Notepads and Recipe Cards - Scriptura
Cocktail-scented Soap - Sweet Olive Soap Works

LIFESTYLE
Small-batch Apothecary sanitizers, salves and elixirs - Southern Rhoades*
Small-batch essential oils, perfumes and scrubs - Smoke Perfume Company*
Bartender's hand salve - Vincent's Bartender Hand Salve*
PDT Cocktail Book - Moore & Giles
New Orleans inspired socks - Bonfolk Collective 

ACCESSORIES 
Shave Bags, Patches and Coasters - Damn Dog*
Upcycled Messenger Bags - First World Trash
Cocktail- inspired necklaces - Gastronomista
Hand-stamped booze collection necklaces - Small Change Finery

and much more! 

*Denotes participation in our Meet the Makers Series. 




 

10:00am

Founder’s Tour of Atelier Vie
What:
Atelier Vie distills absinthe and gin in New Orleans. Founded by Jedd Haas, this special TOTC tour led by Jedd Haas will take you through the distillation process and a spirited tasting of Toulouse Red, Absinthe Rouge; Toulouse Green, Absinthe Verte; Euphrosine Gin #9; and Euphrosine Gin #9 Barrel-Finished Reserve.

Inspired by our renowned culinary culture, we create flavorful new spirits in one of the greatest drinking cities of the world. Toulouse Red, released in 2012, was the first Louisina absinthe since Prohibition. Toulouse Green, released in 2013, uses locally-grown wormwood. Euphrosine Gin #9 has won multiple gold medals in national spirits competitions, and Euphrosine Gin #9 Barrel-Finished Reserve is the first barrel-aged gin from Louisiana.

When:
Four tours will be available on Tuesday, July 19th; at 10am, 12pm, 2pm, and 4pm. Due to the small size of the distillery and the personalized attention you will receive from the founder, each tour is limited to 12 guests. There is a $10 fee to reserve your spot. Reservation payments can be made via the Paypal link below.

Buy Tickets Now

Where:
Atelier Vie is located 5 minutes from downtown by cab at 1001 S. Broad St. This is underneath the Broad St. overpass, at the intersection of Broad St. and Euphrosine St. Detailed maps and directions are available on our site at http://ateliervie.com/visit Please arrive 10 minutes in advance of the start time. We may have a guide at Hotel Monteleone who will gather all participants and help you find a shared cab to the distillery.

Special Deal!
Free Euphrosine Season t-shirt with purchase of 2 bottles or more (limit 1 per visitor, while supplies last.) Bottles of all spirits will be available for retail purchase and can be signed by Jedd Haas on request.



Sponsors
avatar for Atelier Vie

Atelier Vie

Inspired by our renowned culinary culture, we create flavorful new spirits in one of the greatest drinking cities of the world. Find recipes and share our adventures via social media and ateliervie.com.


Tuesday July 19, 2016 10:00am - 11:00am
Atelier Vie 1001 S Broad Ave, New Orleans, LA 70125

10:00am

Meet the Makers: Moscow Copper Co.
Join the Moscow Copper Co. as the Original Copper Mug is feautred and available for photos. You won't want to miss this authentic bar ware. Your Moscow Mule and taste buds will thank you for it!

Stay connected with Mosow Copper Co. on Facebook, Instagram and Twitter


10:00am

First Sip: So Good When It Hits Your Lips! presented by Woody Creek Distillers
Your first sip at the 14th Annual Tales of the Cocktail should be sensational, so be sure to plan your registration hours to coincide with a refreshing Hibiscus Collins Woody Creek Gin Cocktail created on site by 2014 Tales of the Cocktail Spirited Award Winning Best Bartender and owner of Williams & Graham, Sean Kenyon. Stop by and sample thorough our portfolio of hand crafted, batch distilled, #returnofreal spirits!

Personalities
avatar for Keith Hemeon

Keith Hemeon

V.P. ofSales, Woody Creek Distillers
avatar for Sean Kenyon

Sean Kenyon

Bartender/Proprietor, Williams & Graham, Denver, CO
Sean Kenyon was literally born to be behind a bar. He is a third generation Barman, his Grandfather, Mother and Father have been pub owners and bartenders in New Jersey since the 1930's. Sean was raised in his family's pubs and while other kids wanted to be firemen or super heroes, he always wanted to be a Bartender. He first stepped behind the bar at the young age of sixteen and has never left. Over the course of his 29-year bartending career... Read More →

Sponsors
avatar for Woody Creek Distillers

Woody Creek Distillers

When we founded Woody Creek Distillers, we knew we wanted to make nothing but the finest craft spirits, each with a unique taste and character that was true to the origins of that spirit. | | It’s a standard we hold ourselves to every day. And why we grow and harvest some of our ingredients ourselves – like the potatoes for our premium vodka. And source those we don’t from trusted Colorado farms, like the rye in our 100% rye... Read More →


Tuesday July 19, 2016 10:00am - 1:00pm
Royal Ballroom B at the Hotel Monteleone

10:00am

The Corner Bar presented by Russian Standard Vodka
There’s a typical morning…
and a Standard morning. On Tuesday, kick-off the week with Russian Standard Vodka at The Corner Bar in the Hotel Monteleone. We’ll be showcasing our award-winning cocktails, crafted all over the world, recreated exclusively for you at Tales of the Cocktail. Our Standard ambassadors will pair your vodka with exotic, insanely delicious Russian delicacies. Come by and let’s share a toast to the week together!

Personalities
avatar for Ty Izquierdo

Ty Izquierdo

Ty Izquierdo started his exciting Bartender/Mixologist adventure while attending College at UCSB. Bartending at several college bars on State Street, he soon became a community favorite and was  named Best Downtown Bartender by The Santa Barbara Independent "Best Of" reader poll. He moved on to bartend in Los Angeles at The Conga Room (then owned by Jennifer Lopez and Jimmy Smitts). The Conga Room at Universal City Walk recruited him as... Read More →

Sponsors
avatar for Russian Standard Vodka

Russian Standard Vodka

Russian Standard Vodka is the standard for great vodka. It is created by combining state-of-the-art distillation techniques with time-honored traditions. Using only the finest ingredients of winter wheat and water of glacial origin, Russian Standard Vodka is the benchmark for excellence in the homeland of vodka.


10:00am

Shots of Inspiration: Bitter Makers and Author Signings
Located in the Hotel Monteleone lobby, the "Shots of Inspiration" tables return with one of the most exhaustive collections of cocktail books including the newest titles and old favorites.

Stop by throughout the week for our special book signings where the world’s best cocktail writers will be on hand to talk about their latest works and sign a copy for you to take home. Bitter Makers will also be on hand to discuss and sample their new and classic products. Join us to find a little inspiration all week long.

*Author signings and bitter tasting time slots are 1 hour long and include different authors and bitter makers each day. Be sure to check the daily schedule to see who and when they will be there!*

12:00 PM




1:00 PM




2:00 PM




3:00 PM




4:00 PM


Personalities
EM

Elizabeth M. Williams

President, Museum of the American Cocktail
The culture and history of cocktails and drinking in New Orleans.
HG

Heather Greene

Heather Greene is one of America’s leading whiskey experts, media’s newest “go-to” woman on the topic of brown spirits, and New York Times shortlisted author of Whiskey Distilled, A Populist Guide to the Water of Life on Viking Studio, an imprint of Random House Penguin. Her whiskey column for Eater National, “Strait Up,” gets rave reviews for her pithy, irreverent but smart peek into the... Read More →
avatar for Jim Meehan

Jim Meehan

Jim Meehan, author of the The PDT Cocktail Book, entered the hospitality business in 1995 while studying at the University of Wisconsin at Madison. He worked his way through school as a bartender, then moved to New York City in 2002 to hone his palate and develop his craft in venues such as Five Points, Pace, Gramercy Tavern and the Pegu Club. In 2007 Meehan opened PDT, a hidden cocktail lounge attached to a legendary hot dog stand in the... Read More →
avatar for Shawn Soole

Shawn Soole

Principal/Owner, S2 Hospitality Concepts
Victorian Bon Vivant at large, Shawn has been behind two of Canada's most nominated and awarded restaurant & bars. Multiple Tales of the Cocktail nominated Clive's Classic Lounge, as founder of Little Jumbo & Author of Cocktail Culture. Shawn's goals are to help continuing to put Victoria and Canada on the international cocktail map while educating, building and working towards bettering himself every day.

Sponsors
avatar for Berg & Hauck's

Berg & Hauck's

From the picturesque Bavarian alpine region in Germany comes an authentic line of fine food & cocktail flavoring, manufactured with traditional methods and skilled craftsmanship. The pristine environment of Germany’s southernmost area has a rich history in herbal extracts. Naturally, it is also the home of the high quality bitters brand Berg & Hauck. Superior ingredients are sourced from all over the world to achieve the best flavor... Read More →
avatar for Embitterment Bitters

Embitterment Bitters

Embitterment is a Washington, D.C.-based cocktail bitters company that produces high-quality, handcrafted aromatic products designed for both professional bartenders and at-home mixologists. | | We're bitter, which means our glasses are always half-empty, so we’re always thinking about the next drink, the next batch of bitters, and the next way to bring exquisite flavor to the people who are out there searching for it.
avatar for Octavia Books

Octavia Books

Please join New Orleans independent bookstore Octavia Books at Tales of the Cocktail 2016 where we are back with the on-site book store in the lobby of Hotel Monteleone.
avatar for Portland Bitters Project

Portland Bitters Project

Handcrafted, small batch bitters from Portland, Ore. Innovative, layered flavors like Woodland and Aviation Lavender, made from organic botanicals, organic corn spirits and raw sugar. Custom bitters creation available as well! pdxbittersproject@gmail.com


10:30am

The Art of the Beertail presented by Casa Noble Tequila and Cervezas Modelo
Limited Capacity full

With the mixology community continuously pushing the boundaries of creativity, it's no surprise that beer has been elevated from a mere sidekick to a key cocktail ingredient, giving us the beertail. For Casa Noble Tequila and Cervezas Modelo, the tequila and beer combination is the ultimate blending of science and art. Join us as we reveal unique recipes & techniques with Casa Noble founder Jose "Pepe" Hermosillo and Cervezas Modelo's signature beertail mixologists.

Personalities
AB

Aaron Burgu

Born in New Orleans, Aaron began his culinary career working with some of the city’s most honored chefs, including James Beard Award-winning Susan Spicer (Bayona and Mondo), and local legend, Gerard Maras (Gerard’s Downtown). In 2006, he became the Executive Chef at Bank Cafe, and that same year was named one of the Top 5 “Chefs to Watch” by Louisiana Cookin’ Magazine. In 2007, he partnered with longtime... Read More →
avatar for Ashley Danella

Ashley Danella

Bar Manager, Coquette
Ashley grew up in South Florida and has worked in the hospitality industry her whole life. She has at various times worked as a host, server, food runner and manager—but her true calling was behind the bar. Her first bar tending experiences were toiling away in nightclubs and sports bars; she eventually experienced the joys of working with fresh ingredients in 2007 at SushiSAMBA on Lincoln Road in Miami Beach, FL. Ashley opened Burger & Beer... Read More →
avatar for Jeff Bell

Jeff Bell

General Manager, PDT
Jeff Bell is the General Manager at PDT in New York City and has been working there since 2010. | His career in hospitality began his in 2003 washing dishes and bussing tables as a college freshman. Originally just a flexible job to pay for school turned into much more as he worked his way up to bartender at the age of 21. His philosophy degree taught him that he would find much more enjoyment out of life pursuing a career in hospitality... Read More →
avatar for Philip Khandehrish

Philip Khandehrish

Bartender, AlambiQ
I was born in Iran but also have Greek and Assyrian heritage. I came to America when I was 5 and moved to Miami when I was 7. In the last 30 years, in Miami, I have seen and been a part of its beatiful growth. Aside from working at AlambiQ I also run a bar in the Setai Hotel in South Beach Miami were we execute crafted and non crafted drinks in a high end establishment for the last 5 years. | I enjoy reading and keeping up with current... Read More →
avatar for Reza Esmaili

Reza Esmaili

Ananas Consulting, United States Bartenders Guild
During his 25 years in the San Francisco hospitality trade, Reza has held many positions including Bar Director, General Manager and Operating Partner. In 1999 he managed one of San Francisco's first artisanal cocktail programs at Gordon’s House of Fine Eats. His talents have since contributed to the launch of several notable establishments including Pesce, Conduit, Zare at Fly Trap, Smuggler’s Cove, Honor Bar, Derby Cocktail Co., and The... Read More →

Sponsors

11:00am

Tales of the Cocktail Distillery/Brewery Day @ Abita Brewing Company
To celebrate Tales of the Cocktail's Distillery Brewery Day we invite you to join us at Abita Brewing Company for a special tour that allows you to take a peak into areas of the brewery which are usually off-limits during our traditional public tours. The tour will include special tastings and an Abita Beer Swag Bag.

July 19th
11:00am – 12:30 pm Tour and Tasting

Be sure to reserve your spot early by clicking on the following linkhttps://www.eventbrite.com/e/tales-of-the-cocktails-distillery-brewery-day-abita-brewery-tickets-25985714973

To keep the tour intimate and special, we will be limiting capacity and may offer additional tours if needed.

Transportation to and from the brewery will be provided by Abita. Pick up will be at 9:45 am in Downtown New Orleans. Drop off back in Downtown New Orleans will be at 1:45pm More details to come.

Sponsors
avatar for Abita Brewery

Abita Brewery

Abita Brewing Company is Louisiana Culture on Tap. Established in 1986, we are proud to be the oldest craft brewery in the southeast and one of the oldest craft breweries in the United States. Abita beers have always been brewed to pair with the life we love to live in Louisiana. Contact us about our brewery tours and tastings. Cheers!


Tuesday July 19, 2016 11:00am - 12:30pm
Abita Brewing Company 21084 Louisiana 36, Covington, LA 70433

11:00am

Tales 365 and Fellow Lunch & Learn Seminar
Before all the Tales of the Cocktail® 2016 festivities begin, we want to get the Tales 365 members and Fellows off to a flavorful start. As a thank you for your service and support, we’re hosting a special seminar luncheon just for you! Join us along with Tim Master, Director of Specialty Spirits, of Frederick Wildman and Sons as he speaks about Chartreuse Liqueur, a beautiful mystery… 

The recipe is a mystery to all but a handful of the Carthusian monks responsible for creating this wonderful liqueur. Of course, we are unable to reveal the entire mystery of what goes into Chartreuse but we will be able to explore the many secrets and bountiful history of this liqueur.  Join us on a journey from Paris where the Chartreuse recipe was first given to the Carthusians straight down to the French Alps where Chartreuse has been produced from over 400 years.   And of course, we will have the opportunity to taste Chartreuse in its many forms...  

Moderators
avatar for Tim Master

Tim Master

Director of Spirits/Ambassador, Frederick Wildman and Sons
Director of Specialty Spirits, Frederick Wildman and Sons | Tim Master has more than 18 years’ experience in the hospitality and beverage industry.  He is currently the Director of Specialty Spirits and Trade Education at Frederick Wildman and Sons, overseeing numerous brands including Chartreuse, Edinburgh Gin, Pig’s Nose Scotch Whisky, and Sheep Dip Blended Malt.  Tim’s teaching skills and experience were honed in... Read More →

Sponsors

Tuesday July 19, 2016 11:00am - 1:00pm
La Nouvelle East & West at the Hotel Monteleone

11:00am

Cold Beer and Hot Sausage: Urban South Brewery Tour
Urban South Brewery is New Orleans' newest and hottest microbrewery. Opened in early 2016, Urban South produces two flagship ales - Holy Roller IPA and Charming Wit, and operates an industrial tasting room in the heart of the city where they serve special one-off varieties. This event includes a private brewery tour, two pints of beer of your choice, a commemorative Urban South pint glass, and delicious Louisiana sausage po-boys with fixins.

BUY TICKETS 

Sponsors
avatar for Urban South Brewery

Urban South Brewery

Urban South Brewery is New Orleans' newest and hottest microbrewery. Opened in early 2016, Urban South produces two flagship ales - Holy Roller IPA and Charming Wit, and operates an industrial tasting room in the heart of the city.


Tuesday July 19, 2016 11:00am - 1:00pm
Urban South Brewery 1645 Tchoupitoulas St, New Orleans, LA 70130

11:00am

Distillery Day: Fine Rum Process Demonstration- Celebration Distillation, makers of Old New Orleans Rum and Gingeroo
The process of making a fine rum requires many exacting details - a true marriage of science and art. Head Distiller Mike Kelly will demonstrate the different fascinating steps that create Old New Orleans Rum.

Celebration Distillation, America's oldest operating rum distillery, invites guests interested in learning about open lid fermentation, wild fermentation, barrel repair and barrel charring. Mike will talk about how each of these steps affects flavor and quality of the product.

Our trophy case keeps growing as more and more folks discover that a locally sourced rum can be high quality and an artisanal experience. Our Twentieth Anniversary Blend, King Creole has just received a Platinum Award as the highest scoring rum in the Continental United States.

Naturally, guests will be treated to samples of King Creole, as well as our other awesome products.

As an added treat, Big Easy Bucha will offer kombucha samples; and the popular food trucks will be on hand with delicious fare. 

For guests who sign up in advance, we'll tap a barrel and give a sip of never-before tasted rum. Tales of the Cocktail participants will also receive a 200ml bottle of a special rum blend.

The distillery is only minutes from downtown, and we offer a shuttle from the French Quarter.

Tour times are noon, 2 pm and 4 pm, but there will be demonstrations throughout the day.

Please call 504-945-4500 or email stacy@oldneworleansrum.com and to join us for Distillery Day.


Tuesday July 19, 2016 11:00am - 5:00pm
Old New Orleans Rum 2815 Frenchmen St New Orleans, LA 70122

12:00pm

Founder’s Tour of Atelier Vie
What:
Atelier Vie distills absinthe and gin in New Orleans. Founded by Jedd Haas, this special TOTC tour led by Jedd Haas will take you through the distillation process and a spirited tasting of Toulouse Red, Absinthe Rouge; Toulouse Green, Absinthe Verte; Euphrosine Gin #9; and Euphrosine Gin #9 Barrel-Finished Reserve.

Inspired by our renowned culinary culture, we create flavorful new spirits in one of the greatest drinking cities of the world. Toulouse Red, released in 2012, was the first Louisina absinthe since Prohibition. Toulouse Green, released in 2013, uses locally-grown wormwood. Euphrosine Gin #9 has won multiple gold medals in national spirits competitions, and Euphrosine Gin #9 Barrel-Finished Reserve is the first barrel-aged gin from Louisiana.

When:
Four tours will be available on Tuesday, July 19th; at 10am, 12pm, 2pm, and 4pm. Due to the small size of the distillery and the personalized attention you will receive from the founder, each tour is limited to 12 guests. There is a $10 fee to reserve your spot. Reservation payments can be made via the Paypal link below.

Buy Tickets Now

Where:
Atelier Vie is located 5 minutes from downtown by cab at 1001 S. Broad St. This is underneath the Broad St. overpass, at the intersection of Broad St. and Euphrosine St. Detailed maps and directions are available on our site at http://ateliervie.com/visit Please arrive 10 minutes in advance of the start time. We may have a guide at Hotel Monteleone who will gather all participants and help you find a shared cab to the distillery.

Special Deal!
Free Euphrosine Season t-shirt with purchase of 2 bottles or more (limit 1 per visitor, while supplies last.) Bottles of all spirits will be available for retail purchase and can be signed by Jedd Haas on request.

Sponsors
avatar for Atelier Vie

Atelier Vie

Inspired by our renowned culinary culture, we create flavorful new spirits in one of the greatest drinking cities of the world. Find recipes and share our adventures via social media and ateliervie.com.


Tuesday July 19, 2016 12:00pm - 1:00pm
Atelier Vie 1001 S Broad Ave, New Orleans, LA 70125

12:00pm

Gender Intelligence: Breaking Through Barriers in the Bartending Industry
On Tuesday, July 19, Tales of the Cocktail® in collaboration with The 86 Company will welcome the Gender Intelligence Group to discuss Gender Intelligence®. Senior associates Stephane Cotichini and Suzanne Sherkin will lead an informative and active discussion on how to communicate with and more effectively understand the opposite gender.  

The talk will focus on four key areas: The Science of Gender Intelligence®, understanding the chemical differences in people’s brains that result in productive cross-gender relationships; Gender Intelligence Communication, informed data around the real differences between how men and women communicate and how comprehending these differences will lead to more effective communicating and listening; Behaviors that Hinder Inclusiveness, understanding the quirks that men and women have to aid in avoiding those inadvertent mishaps that get in the way in the workplace; and Breaking Through the Gender Barriers, moving past the barriers that have been created over generations and tips on how to avoid creating barriers altogether.  

We hope to see you on July 19 at 12 p.m. in the Queen Anne Ballroom at Hotel Monteleone to join in this discussion.

Moderators
SC

Stephane Cotichini

Stephane Cotichini is a Senior Associate of Gender Intelligence Group, with experience in startups, technology and the video game industry. For the past 15 years, Stephane has worked with Fortune 500 companies to bring Gender Intelligence to the workplace. Stephane also is a primary facilitator of workshops and events for the Gender Intelligence Institute, a non-profit organization. In addition, Stephane has led teams in many sectors including... Read More →
SS

Suzanne Sherkin

Suzanne is a Senior Associate with Gender Intelligence Group. With over 25 years’ experience in the field of Communications, she’s excited to bring to GIG’s clients her dedication to creating workplaces that are safe, inclusive and creative. | | Her goal in working with teams and leaders is to help them develop behaviors and attitudes that speak the common language of integrity and acceptance – and have these attitudes and behaviors... Read More →

Sponsors


12:00pm

Meet the Makers: NOLA BOARDS
Join Mandy Simpson & Daren Sumrow, owners of NOLA BOARDS, as they will be demonstrating how to care & maintain wooden cutting boards by using lemons as well as food safe oil & local beeswax.
NOLA BOARDS is a homegrown, handcrafted cutting board business based out of the Freret Neighborhood in Uptown New Orleans. Wanting to combine their talents, Mandy Simpson & her husband Daren Sumrow of New Orleans Woodworking teamed up in 2014 to create these one of a kind pieces of functional art.
Mandy, a native of New Orleans & owner of NOLA BOARDS designs & names each cutting board. Inspired by the staples of the southern food she was raised with and the landmarks she has been surrounded by, the boards have been given names like ‘ROUX,’ ‘the TRINITY,’ and ‘the MARIGNY TRIANGLE.’ Daren & his crew help to fabricate the boards in his woodshop. What started as a way of using up scrap wood from Daren’s shop after the custom furniture, cabinetry, and restaurant build-outs he has done, NOLA BOARDS has now grown into a full-scale operation.
A variety of domestic & exotic hardwoods are used to make these chopping blocks & cheese boards including Louisiana Sinker Cypress in the 'ATCHAFALAYA.' No scrap is left behind and new products for the bar, kitchen, and dining room are continually added to the mix depending on the size of wood left over. 

Connect with NOLA BOARDS on Facebook and Instagram: @nolacuttingboards


12:00pm

Distillery Day with Donner-Peltier Distillers: Got Whiskey? Got Rum? Got Vodka? Got Gin?
Journey with us to Cajun Country to experience Louisiana's only producer of Whiskey, Rum, Vodka, & Gin all in one distillery. You will enjoy an afternoon of culture, food, and award-winning Rougaroux Sugarshine Rum, Rougaroux Full Moon Rum, Rougaroux 13 Pennies Praline Rum, Oryza Vodka, Oryza Gin, & LA1 Whiskey.

Featured in Garden & Gun Magazine, The Travel Channel, Food & Wine, Delta Sky Magazine, & The Local Palate, Donner-Peltier Distillers is located 65 minutes from downtown New Orleans. You will be welcomed with cocktails, learn how we distill all of our products, and enjoy small bites of local food.  You’ll also learn the about the legend of the Rougaroux, leave with a bottle of our award winning spirits, and one lucky guest will receive a bottle of our limited LA1 Whiskey. Come enjoy the Spirits of The South.

BUY TICKETS NOW 

* Transportation to and from New Orleans included

Time: 12:00
Pick Up Location: Palace Cafe (Complimentary Bloody Mary's from Palace Cafe)

Transportation provided from New Orleans to Thibodaux and back

Cost: $25.00

Highlights of our products:

LA1 Whiskey:


  • Gold Medal Winner San Francisco Spirits

  • Louisiana’s first aged whiskey since prohibition



Rougaroux Sugarshine Rum:


  • Double Gold Medal Winner San Francisco Spirits

  • Gold Medal Winner World Spirits Awards

  • 93 Rating by BTI (highest rated rum being produced in Louisiana)



Rougaroux Full Moon Rum:


  • Gold Medal World Spirits Award

  • Chilled Magazine names Rougaroux Full Moon Rum as 8 Rums for Right Now (June 11, 2015)



Rougaroux 13 Pennies Praline Rum:


  • A truly unique rum, infused with toasted pecans grown in Louisiana.



Oryza Vodka:


  • Gold Medal World Spirits Award

  • 50 Best Gold Medal Award

  • Only Vodka in the US to use domestically grown rice



Oryza Gin:


  • 50 Best Gold Medal Award

  • 91 Rating by BTI


More about Donner-Peltier Distillers

“Handcrafted for the Soul”

Located in the heart of Sugarcane Country, you will find our distillery where we make Rougaroux Rum, Oryza Vodka & Gin, and LA1 Whiskey-the first aged whiskey made in LA since prohibition. We take pride in using local ingredients in our award winning spirits. Everything we make is Handcrafted for the Soul one batch at a time. From Cane to Cocktail and Grain to Glass. 

Facebook: dpdistillers
Twitter: @donnerpeltier
Web: www.dpdspirits.com


Tuesday July 19, 2016 12:00pm - 4:30pm
Woldenberg Riverfront Park 1 Canal Street New Orleans, LA 70130

2:00pm

Founder’s Tour of Atelier Vie
What:
Atelier Vie distills absinthe and gin in New Orleans. Founded by Jedd Haas, this special TOTC tour led by Jedd Haas will take you through the distillation process and a spirited tasting of Toulouse Red, Absinthe Rouge; Toulouse Green, Absinthe Verte; Euphrosine Gin #9; and Euphrosine Gin #9 Barrel-Finished Reserve.

Inspired by our renowned culinary culture, we create flavorful new spirits in one of the greatest drinking cities of the world. Toulouse Red, released in 2012, was the first Louisina absinthe since Prohibition. Toulouse Green, released in 2013, uses locally-grown wormwood. Euphrosine Gin #9 has won multiple gold medals in national spirits competitions, and Euphrosine Gin #9 Barrel-Finished Reserve is the first barrel-aged gin from Louisiana.

When:
Four tours will be available on Tuesday, July 19th; at 10am, 12pm, 2pm, and 4pm. Due to the small size of the distillery and the personalized attention you will receive from the founder, each tour is limited to 12 guests. There is a $10 fee to reserve your spot. Reservation payments can be made via the Paypal link below.

Buy Tickets Now

Where:
Atelier Vie is located 5 minutes from downtown by cab at 1001 S. Broad St. This is underneath the Broad St. overpass, at the intersection of Broad St. and Euphrosine St. Detailed maps and directions are available on our site at http://ateliervie.com/visit Please arrive 10 minutes in advance of the start time. We may have a guide at Hotel Monteleone who will gather all participants and help you find a shared cab to the distillery.

Special Deal!
Free Euphrosine Season t-shirt with purchase of 2 bottles or more (limit 1 per visitor, while supplies last.) Bottles of all spirits will be available for retail purchase and can be signed by Jedd Haas on request.

Sponsors
avatar for Atelier Vie

Atelier Vie

Inspired by our renowned culinary culture, we create flavorful new spirits in one of the greatest drinking cities of the world. Find recipes and share our adventures via social media and ateliervie.com.


Tuesday July 19, 2016 2:00pm - 3:00pm
Atelier Vie 1001 S Broad Ave, New Orleans, LA 70125

2:00pm

Meet the Makers: The Beer Syrup Company
Join Russ Meredith with The Beer Syrup Company, where he will be offering samples of their Beer Syrups and hosting a Gift Basket Giveaway. Flavors to try include Pecan Nut Brown, Chocolate Porter, Bourbon Barrel Stout, and their newest gluten-free, cider-based beer syrup which will be launched at Tales of the Cocktail 2016! 

Russ Meredith is a Bar Manager from Louisville, Kentucky, who served in the Marine Corps and returned home to study Entrepreneurship at the University of Louisville. After working in sales for a few years after college, he quit his corporate job and began working at local breweries as a bartender in order to travel and pursue his own ventures. During this time, he discovered a true passion for the industry and furthering his education of beer, spirits, and wine.

While developing simple syrups for his own bar, he discovered other bartenders had experimented with simple syrups using craft beer. Being a fan of craft beer and cocktails, he was intrigued and started developing a non-alcoholic Beer Syrup that could be used in both food and beverage and consumed by anyone, regardless of their age. Once the recipes were developed and approved, The Beer Syrup Company was launched in 2015.  

Connect with The Beer Syrup Company on Facebook, Instagram, and Twitter.


2:00pm

Tales of the Cocktail AUA (Ask Us Anything)
Ever wondered how Tales works? What they look for in seminars? How apprentices are selected? Well at Tales of the Cocktail® 2016, we want you to bring all your questions to our Ask Us Anything. 

Ann Tuennerman, Philip Duff, Don Lee and Simon Ford—four individuals that help shape each year’s festivities—will be on hand to answer literally any questions and discuss any suggestions you have for Tales of the Cocktail, the seminars, the Spirited Awards® and the Cocktail Apprentice Program®. All Tales attendees are invited to this complimentary event for what will surely be a lively discussion about what makes Tales tick.

Moderators
avatar for ms. franky marshall

ms. franky marshall

Franky is a New York City hospitality industry veteran. Having worked as a Bartender and in various other front-of-house positions at establishments across the spectrum has given her a great deal of experience to draw on. She was introduced to this rarefied cocktail world when she became part of the opening staff of the highly acclaimed Clover Club. She then went onto work at the historic Monkey Bar, the revamped Holiday Cocktail Lounge, and... Read More →

Speakers
avatar for Philip Duff

Philip Duff

Director, Liquid Solutions & Tales of the Cocktail
Director of Education for Tales of the Cocktail, bar & beverage consultant, founder of door 74 (Amsterdam), in-demand spirits educator, but I never talk about my work at the orphan dolphin sanctuary, do you hear? Never.
avatar for Simon Ford

Simon Ford

Co-founder, The 86 Co
Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & spirits and marketing some of the biggest spirits brands on the planet. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences such as the NY Food & Wine Festival, Sydney Bar Show, London Cocktail week, The CIA’s... Read More →
avatar for Don Lee

Don Lee

designer • technologist • philosopher • educator, cocktailkingdom.com
Don Lee is a Southern California expatriate now residing in NewYork City. He left his respectable career in IT to pursue his passion for food and cocktails. He opened PDT (Please Don’t tell) as the Beverage Director in 2007 and started the hard spirits program for Momofuku. Don is also a “Bar Ready” graduate of the Beverage Alcohol Resource (BAR) currently developing professional bar tools at CocktailKingdom.com and lectures... Read More →
avatar for Ann Tuennerman

Ann Tuennerman

Founder, Tales of the Cocktail
Ann Tuennerman is the Founder & Executive Director of Tales of the Cocktail, the world’s premier cocktail festival, which draws cocktail professionals from around the country to New Orleans each year. Ann and her husband Paul founded the New Orleans Culinary & Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine. The NOCCPS invests funds raised from... Read More →
avatar for Paul Tuennerman

Paul Tuennerman

Chief Business Office & Co-Owner, Tales of the Cocktail
Paul Tuennerman is Chief Business Officer and Co-Owner of Tales of the Cocktail, the world’s must-attend cocktail festival held annually in New Orleans. Since its inception, it has attracted more than 100,000 drinks experts and libations enthusiasts from as far away as China, Kenya and New Zealand and has injected an estimated $100 million into the local economy. Working closely with his wife, Ann Tuennerman, its Founder, Tales of the... Read More →


2:00pm

Warm Welcome presented by Lillet
Join us for the 2016 Tales of the Cocktail kick-off event with Lillet! Arrive for check-in and make sure to stop by the Lillet bar cart to enjoy the refreshing summer flavors of Lillet Blanc and Lillet Rosé with Lauren Trickett, Lillet Brand Ambassador.


2:00pm

Distillery Day at Cajun Spirits Distillery
Cajun Spirits Distillery invites Tales of the Cocktail® attendees to an event at our distillery, 800 yards from the Superdome. Guests will be walked through our spirit making process and invited to sample our Crescent vodka, 3rd Ward gin and Tresillo rum, as well as spirits only available at the distillery. Homemade Jambalaya and cocktails will be served until we run out.

Buy Tickets NOW 

Sponsors
avatar for Cajun Spirits Distillery

Cajun Spirits Distillery

Located in New Orleans, Louisiana, we make vodka, rum and gin from 100% Louisiana sugarcane. Locally Fermented and distilled in New Orleans. Gluten Free, no NGS or other neutral spirit.


Tuesday July 19, 2016 2:00pm - 9:00pm
Cajun Spirits Distillery 2532 Poydras Street New Orleans, LA

2:30pm

Welcome to the Bayou presented by Bayou Rum
Who says you need a Caribbean island to make America’s Best Rum? Born in Lacassine, Louisiana, Bayou® Rum is a handcrafted, pot-distilled, highly awarded rum produced in the largest privately-owned rum distillery in the USA.

Kick off your TOTC week and let the good times role with a proper introduction to what Louisiana is all about. Traditional Cajun music, local culinary treats and craft cocktails, all compliments of Bayou Rum.

Personalities
Sponsors
avatar for Bayou Rum

Bayou Rum

Bayou Rum is handmade in the largest privately-owned rum distillery in the USA, utilizing traditional methods with state-of-the-art equipment for all four steps: fermentation, distillation, maturation, and bottling. The beautiful facility right down the road in Lacassine, Louisiana offers distillery tours 5 days a week, a Bayou Rum tasting bar and an incomparable gift shop experience for those who visit the home of Bayou Rum. | | Who says you... Read More →


3:00pm

A Journey through Sherry Cocktails by Gonzalez Byass
Limited Capacity full

González Byass, a family winery, has been producing fine sherry in Jerez, Spain for over 180 years. As one of the most recognized wine brands in the world, González Byass holds the same core values as when the company was founded: tradition and quality. Join González Byass as they invite you into the fabulous world of sherry, showing off the versatility and richness that this fortified wine brings to mixed drinks. Learn the world of sherry as you taste through the variety of styles and how they play into different cocktails around the globe.

Sponsors

3:00pm

Gettin’ Down with the New Brown: Brandy! presented by Torres Master Distillers
With brandy enjoying a reemergence as the next up-and-coming brown spirit, we will explore the versatility of brandy as a base for a wide range of classic cocktails, many of which were originally made with brandy to begin with! Using the brandies of Spain’s legendary Torres family, who have been distilling brandies near Barcelona since 1928, we will reinterpret classic American cocktails with one of our first imported spirits – brandy!

Personalities
avatar for Javier Reynoso

Javier Reynoso

Global Brand Ambassador Spirits, Miguel Torres S.A.
Javier Reynoso began working as a bartender at the age of 18 to finance his studies in Media Management, soon he discovered his passion for the Spirits and Cocktail, and sought training in France, Brazil and Spain.Contacting different ways of understanding the Art of Bartending . | He worked for 10 years as Barback ,Bartender, Bar Manager and Maitre in luxury hotels in Barcelona, while teaching in a Cocktail Academy . | In 2010, he began... Read More →
avatar for Lynnette Marrero

Lynnette Marrero

Owner/Co-Founder, DrinksAt6/Speed Rack
Lynnette Marrero’s “spirited” career began when she accepted a job at New York’s Flatiron Lounge alongside cocktail savant Julie Reiner. Marrero quickly made the transition from cocktail-waitress to bartender and knew that the spirits industry was her true calling. After learning the ropes at Flatiron Lounge, Marrero became a senior bartender at Freemans NYC known for it’s skilled bartenders whose innovative drinks were featured in a... Read More →

Sponsors

3:00pm

Exotico - A Taste From the Other Side presented by Exotico Tequila
Exotico Tequila is the magical spirit created to raise all spirits to a higher plane. It’s a call for all good spirits to rise to the occasion and live life to the fullest. Made in Mexico, Exotico is the distillation of what the Day of the Dead is all about - Join us and celebrate a taste from the other side.

Personalities
avatar for Ashley Ulkus

Ashley Ulkus

Brand Manager, Luxco: Spirited Brands
avatar for Javier San Martin

Javier San Martin

National Tequila Ambassador, Luxco: Spirited Brands
avatar for Trevor Landry

Trevor Landry

Beverage Director, NL Group
After graduating from Vanderbilt in 2002, Trevor Landry began his career in the hospitality industry by learning from his biological father’s extensive experience spanning the past 45 years at the extraordinarily successful Let’s Make a Daiquiri in Miami. Landry was groomed for high volume bartending and bar management. Prior to becoming the Beverage Director for all of NL Group’s projects, Landry was the General Manager of LIFT Lounge... Read More →

Sponsors

3:00pm

Gin Has Blossomed presented by The Walter Collective
It took scores of trials and taste-tests, but we finally found what we were looking for: a deeply complex, delightful gin featuring the smoothness of Italian juniper; the subtle warmth of cassia and cardamom; and the brightness of grapefruit. And so now, we proudly present to you, a thoroughly modern spirit, The Walter Collective Gin.

Please come join us at The First Sip for a stupendous unraveling of sweet, sour and spice!

Personalities
MM

Matt Melaik

Curator, The Walter Collective

Sponsors
avatar for The Walter Collective

The Walter Collective

The Walter Collective was formed to create unique spirits. By using distinct and exceptional ingredients and by partnering with forward-thinking craft distillers, we’re able to create spirits that both honor tradition and bring new sensations to the palate. | | These are small-batch, modern spirits that celebrate craft distilling and the artisanal food movement. Please visit thewaltercollective.com to learn more about our company, our... Read More →


Tuesday July 19, 2016 3:00pm - 6:00pm
Royal Ballroom B at the Hotel Monteleone

3:30pm

Pre-New Orleans Cocktail Tour Happy Hour
Pre-tour with Wyborowa Wódka! We’re all about a kick-off, so kick off your New Orleans Cocktail Tour of legendary history with Wybo, a genuine Polish rye vodka based on over 500 years of Polish Vodka craftsmanship.

Sponsors
avatar for Wyborowa Wódka

Wyborowa Wódka

Wyborowa – Wybo for short – genuine Polish vodka, created in 1927 with over 500 years of Polish vodka craftsmanship. | | With quality highlighted by more than 20 international awards from around the world including Vienna, Rome, Brussels and San Francisco, the Pure Rye Grain combined with a traditional distillation technique and pristine water gives Wybo its exceptional smoothness. | | Imported from Poland – the home of vodka - Wybo is... Read More →


Tuesday July 19, 2016 3:30pm - 4:00pm
Le Booze 300 Bourbon Street New Orleans, LA 70130

4:00pm

Founder’s Tour of Atelier Vie
What:
Atelier Vie distills absinthe and gin in New Orleans. Founded by Jedd Haas, this special TOTC tour led by Jedd Haas will take you through the distillation process and a spirited tasting of Toulouse Red, Absinthe Rouge; Toulouse Green, Absinthe Verte; Euphrosine Gin #9; and Euphrosine Gin #9 Barrel-Finished Reserve.

Inspired by our renowned culinary culture, we create flavorful new spirits in one of the greatest drinking cities of the world. Toulouse Red, released in 2012, was the first Louisina absinthe since Prohibition. Toulouse Green, released in 2013, uses locally-grown wormwood. Euphrosine Gin #9 has won multiple gold medals in national spirits competitions, and Euphrosine Gin #9 Barrel-Finished Reserve is the first barrel-aged gin from Louisiana.

When:
Four tours will be available on Tuesday, July 19th; at 10am, 12pm, 2pm, and 4pm. Due to the small size of the distillery and the personalized attention you will receive from the founder, each tour is limited to 12 guests. There is a $10 fee to reserve your spot. Reservation payments can be made via the Paypal link below.

Buy Tickets Now

Where:
Atelier Vie is located 5 minutes from downtown by cab at 1001 S. Broad St. This is underneath the Broad St. overpass, at the intersection of Broad St. and Euphrosine St. Detailed maps and directions are available on our site at http://ateliervie.com/visit Please arrive 10 minutes in advance of the start time. We may have a guide at Hotel Monteleone who will gather all participants and help you find a shared cab to the distillery.

Special Deal!
Free Euphrosine Season t-shirt with purchase of 2 bottles or more (limit 1 per visitor, while supplies last.) Bottles of all spirits will be available for retail purchase and can be signed by Jedd Haas on request.

Sponsors
avatar for Atelier Vie

Atelier Vie

Inspired by our renowned culinary culture, we create flavorful new spirits in one of the greatest drinking cities of the world. Find recipes and share our adventures via social media and ateliervie.com.


Tuesday July 19, 2016 4:00pm - 5:00pm
Atelier Vie 1001 S Broad Ave, New Orleans, LA 70125

4:00pm

New Orleans Cocktail Tour
There’s a reason Tales of the Cocktail® calls New Orleans home—the city’s legendary bars and bartenders helped shaped how Americans drink. Join us as we explore the rich cocktail history of our city with a spirited romp through the French Quarter led by legendary tour guide, Joe Gendusa. We’ll start in Le Booze bar of the Royal Sonesta then head out as Joe shares tall tales of the famous bars, restaurants, people and cocktails that made New Orleans such a famous place to have a drink.

*First cocktail at Le Booze included. Cocktails available for purchase at bar stops.

Speakers
JG

Joe Gendusa

Gendusa is a New Orleans native and a respected teacher for 38 years. After his retirement, he joined forces with Tales of the Cocktail® founder, Ann Tuennerman, to start what is known today as New Orleans Original Cocktail Tour. Gendusa has also written a book entitled History With A Twist, the ultimate guide to cocktail culture in New Orleans with a forward by Tuennerman. It was published in 2008 and is now in its fifth printing.


Tuesday July 19, 2016 4:00pm - 5:00pm
Le Booze 300 Bourbon Street New Orleans, LA 70130

4:00pm

Leading Spirits – Mike Dolan Global CEO Bacardi Ltd.
As evidenced by his attendance at Tales of the Cocktail for the last 3 years, Michael Dolan, CEO of Bacardi Limited, is a passionate supporter of education and the role of bartenders and the On Premise in the future success of the Spirits industry.  In this, first of its kind, address he will address the State of the Spirits Industry globally and its impact on the US specifically and discuss the macro trends that will have the biggest impact on the global spirits and hospitality industry in the coming years.  There has been enormous change in the Bacardi Company globally over the past 12 months and Mike will explain how this change responds to the changing profile of the global spirits consumer the steps we are taking to address their future expectations.

Referencing his long and successful career in marketing, sports, media, music and fashion management he’ll offer some parallels that can be drawn with the bartending industry and, as an important core value for Bacardi, Mike will outline the industry leadership role we enjoy on sustainability and the plans to continue to follow that path going forward.

 

Speakers
avatar for Michael J. Dolan

Michael J. Dolan

Chief Executive Officer, Bacardi Limited
Michael Dolan is Chief Executive Officer and member of the Board of Directors of Bacardi Limited, the largest privately-owned spirits company in the world.  Prior to Bacardi, Mr. Dolan has a work history that spans areas as diverse as Sports, Fashion, Media, Advertising, Food and Beverage manufacturing, and Management consultancy.  Most recently he was Chairman and Chief Executive Officer of IMG Worldwide, a recognized global leader in... Read More →

Sponsors

4:00pm

Meet the Makers: The FoodWhore Co.
Come visit Javier Trevin of The FoodWhore to see their beautifully crafted urban service industry apparel including various aprons, leather bags, and leather barkeys.

Javier Trevino started making aprons in my garage in SoCal, moved the business to Texas where he slowly expanded into designing and making leather choice goods which lead him to making beautiful leather crossback aprons.

Connect with The FoodWhore on Facebook, Instagram, and Twitter.



5:00pm

Nola Brewing: Barrel Aging Process Brewing Tour
Tour & small tasting with VP of Operations Derek Lintern to discuss brewing and barrel aging process. Benefits of using different liquor or wood barrels for different types of beer and affects on fermentation & flavor.

Book your FREE tour now! Space is limited. 

Sponsors

5:00pm

Laird & Company Presents ms. franky marshall and Chris Hannah - East Coast meets Gulf Coast
Come join long-time pals Chris Hannah and ms. franky as they join forces behind the legendary French 75 bar. They'll be mixing Laird's laced libations while attempting to convince each other that their coast is the best coast. Who's right? Who knows. But one thing is for sure: they're hardcore 'bout dem apples!

Speakers
avatar for ms. franky marshall

ms. franky marshall

Franky is a New York City hospitality industry veteran. Having worked as a Bartender and in various other front-of-house positions at establishments across the spectrum has given her a great deal of experience to draw on. She was introduced to this rarefied cocktail world when she became part of the opening staff of the highly acclaimed Clover Club. She then went onto work at the historic Monkey Bar, the revamped Holiday Cocktail Lounge, and... Read More →

Personalities
avatar for Chris Hannah

Chris Hannah

Bartender, French 75 Bar
Chris Hannah began his stint behind the bar in the late 90’s at Duck News Cafe. The demographics of his clientele ranged from the ages of 40 to 60, and their drinking habits were an emulation of how their parents enjoyed drinks during the cocktail’s hey-day. Hannah’s first experiences mixing drinks were with the classic cocktails such as Stingers, Manhattans and Gin Martini’s. It’s when he moved to New Orleans and the French 75 Bar in... Read More →

Sponsors

5:00pm

Porchjam Distillation TOTC Session Dinner
What: 

Join Louisiana’s newest and largest distillery, Porchjam Distillation, for an intimate dinner featuring the cuisine of James Beard Award-winning Chef Donald Link, and music session.

Founder Gordon Stewart and head distiller Andrea Clodfelter will discuss Porchjam’s grain-to-glass philosophy, distilling process and design and announce the upcoming vodka and whiskey portfolio. 

Be the first to beta our digital app Bootleg.FM while you listen to local music.

Bring your guitar.

When:

An intimate dinner with head distiller Andrea Clodfelter, founder Gordon Stewart and special guests and will be held on on Tuesday, July 19th at 5pm.

The dinner is limited to 20 guests and costs $35.

Reservation and payments can be made by emailingTOTC@porch-jam.com

Where:  

Calcasieu, 930 Tchoupitoulas St.

Experience James Beard Award-winning Chef Donald Link's cuisine at Calcasieu in the Historic Warehouse District. Conveniently located just two blocks from the Convention Center.


Tuesday July 19, 2016 5:00pm - 7:00pm
Calcasieu 930 Tchoupitoulas St, New Orleans, LA 70130

6:00pm

Lillet Dynamic Duo at Three Muses
When cocktails are your passion, tending bar hardly feels like work. That’s why a handful of the world’s most renowned bartenders will be picking up extra shifts at bars around New Orleans during Tales of the Cocktail® 2016.

But they won’t be going it alone. This year the Lillet Brand Ambassador and local legend Kimberly Patton-Bragg will be teaming up behind the stick to form one amazing dynamic duo bartending team…Stop by for a drink to see these two work their delicious magic as you sip on French libations and absorb all the je ne sais quoi that New Orleans has to offer.

Personalities
avatar for Kimberly Patton-Bragg

Kimberly Patton-Bragg

General Manager/Head Barkeep, Three Muses
A restaurant-industry veteran with twenty years of experience under her belt, managing partner and bar program director Kimberly Patton-Bragg was recently chosen by askmen.com as one of the top ten female bartenders in the country. Several publications have featured Kimberly’s original cocktails, including Imbibe, The New York Times, Nightclub & Bar, Saveur, Food & Wine, and the Times-Picayune. She is featured in the... Read More →

Sponsors

Tuesday July 19, 2016 6:00pm - 8:00pm
Three Muses 536 Frenchmen Street New Orleans, LA 70116

6:00pm

National Daiquiri Day
Join Bacardi Rum and raise a glass to National Daiquiri Day. Visit iconic New Orleans bars hosting special guest bartenders as they serve Daiquiri's of all shapes and sizes. The celebration reaches its pinnacle on the rooftop of the Ace Hotel where the final toast is had to the cocktail that has stood the test of time by leaving you with an experience you won't forget. 

View the National Daiquiri Day Tour Map

  • El Libre featuring Gina Kent

  • Kingfish featuring Shannon Stiggins

  • Palace Cafe featuring Johnny Cod

  • Victory Bar featuring Joe Frade
  • Cafe Henri featuring Dan Sabo


Speakers
avatar for Juan Coronado

Juan Coronado

Founder, The Pour Group
With 20+ years in the food and wine industry, Juan Coronado has established his name as an award-winning mixologist and entrepreneur, which began in Champagne as a Sommelier for the prestigious Bubble Lounge NY/SF. Along with his impeccable knowledge of wine, he also served as an educator teaching Champagne 101 classes for the NY Times. By this time, the spirit industry had captivated Juan and he branched out his expertise to Sake and Tequila... Read More →

Personalities
avatar for Dan Sabo

Dan Sabo

Director of Beverage & Bars, Ace Hotel
Over the past nine years, Dan Sabo helped develop and run the beverage programs at some of New York’s top restaurants. He fostered the opening programs at Five Leaves, Nights and Weekends, Whitehall Bar +Kitchen, Rye, Artisanal, and Kampuchea, before adding his talents to the lineup at ISA, which was nominated for James Beard Best New Restaurant award in 2012. In late 2013, Sabo relocated to Los Angeles, CA, to serve as opening Director of... Read More →
avatar for Dickie Cullimore

Dickie Cullimore

Dickie Cullimore became Global Ambassador for BACARDÍ rum in 2015, finally achieving what he describes as his ‘dream job’ - having left a law degree in the late 1990s to learn the craft of bartending. Dickie made a name for himself early in his career – representing New Zealand in cocktail competitions internationally, which instilled in him a love for the passion, friendships and opportunities to learn provided by... Read More →

Sponsors

Tuesday July 19, 2016 6:00pm - 8:00pm
New Orleans

7:00pm

Cocktail Apprentice Welcome Dinner
The CAP (Cocktail Apprentice Program) will kick off with a night of dinner and cocktails to mark the commencement of events at Tales of the Cocktail 2016. Held at the Beauregard Keyes House, guests will be treated to a cocktail hour followed by a seated dinner.

Sponsors

Tuesday July 19, 2016 7:00pm - 10:00pm
Beauregard Keyes House 1113 Chartres St, New Orleans, LA 70116

8:00pm

National Daiquiri Day
Join Bacardi Rum and raise a glass to National Daiquiri Day. Visit iconic New Orleans bars hosting special guest bartenders as they serve Daiquiri's of all shapes and sizes. The celebration reaches its pinnacle on the rooftop of the Ace Hotel where the final toast is had to the cocktail that has stood the test of time by leaving you with an experience you won't forget. 

Speakers
avatar for Juan Coronado

Juan Coronado

Founder, The Pour Group
With 20+ years in the food and wine industry, Juan Coronado has established his name as an award-winning mixologist and entrepreneur, which began in Champagne as a Sommelier for the prestigious Bubble Lounge NY/SF. Along with his impeccable knowledge of wine, he also served as an educator teaching Champagne 101 classes for the NY Times. By this time, the spirit industry had captivated Juan and he branched out his expertise to Sake and Tequila... Read More →

Personalities
avatar for Dan Sabo

Dan Sabo

Director of Beverage & Bars, Ace Hotel
Over the past nine years, Dan Sabo helped develop and run the beverage programs at some of New York’s top restaurants. He fostered the opening programs at Five Leaves, Nights and Weekends, Whitehall Bar +Kitchen, Rye, Artisanal, and Kampuchea, before adding his talents to the lineup at ISA, which was nominated for James Beard Best New Restaurant award in 2012. In late 2013, Sabo relocated to Los Angeles, CA, to serve as opening Director of... Read More →
avatar for Dickie Cullimore

Dickie Cullimore

Dickie Cullimore became Global Ambassador for BACARDÍ rum in 2015, finally achieving what he describes as his ‘dream job’ - having left a law degree in the late 1990s to learn the craft of bartending. Dickie made a name for himself early in his career – representing New Zealand in cocktail competitions internationally, which instilled in him a love for the passion, friendships and opportunities to learn provided by... Read More →

Sponsors

Tuesday July 19, 2016 8:00pm - 9:00pm
Ace Hotel 600 Carondelet St, New Orleans, LA 70130

10:00pm

Jameson Live
Jameson Irish Whiskey invites you to celebrate the kickoff of Tales of the Cocktail® 2016 with a night of great cocktails, neighborhood food, and a special surprise performance.


Tuesday July 19, 2016 10:00pm - Wednesday July 20, 2016 1:00am
Republic 828 S Peters St, New Orleans, LA 70130

10:00pm

The Spare Room presents The 5th Annual Ode To The Bowl In Partnership with Diageo
For the fifth year in a row, The Spare Room will once again kick off the week of festivities. As the unofficial start to Tales of the Cocktail, this event brings proprietors and bartenders from all over the world to compete in a bowling tournament for the ages! With friends and peers from our industry seeing each other for the first time in a year, Ode To The Bowl’s exuberant atmosphere combined with the camaraderie of competition is the perfect welcome to the Big Easy. Attendees will enjoy endless bowls of punch, libations, food, keepsakes, and a very special live performance. Ode To The Bowl is made possible by our friends at Diageo.

Tuesday July 19, 2016 10:00pm - Wednesday July 20, 2016 1:00am
Rock n' Bowl 3016 S Carrollton Ave, New Orleans, LA 70118
 
Wednesday, July 20
 

TBA

Tales Restaurant Week
New Orleans has legendary cuisine. That’s no secret. But with a week in this gastronomic city, figuring out where to eat can be a little overwhelming. In 2016, Tales of the Cocktail’s Restaurant Week returns with more than 10 New Orleans restaurants offering special price-fixed tasting menus that make it easy to sample the best of the city. Stop in for lunch or dinner and you’re guaranteed the kind of meal that only New Orleans could produce.

Tales Restaurant Week runs Monday, July 18th through Monday, July 25th.

Click to see the hours of operation and full menu 


Sponsors
avatar for The New Orleans Tourism Marketing Corporation

The New Orleans Tourism Marketing Corporation

From restaurants to jazz clubs to parks to shops, there are endless ways to follow your NOLA in New Orleans. Everyone’s NOLA is different. Follow yours at followyournola.com.


Wednesday July 20, 2016 TBA
Various Locations Various Locations

7:30am

Cocktail Apprentice Breakfast presented by Tales of the Cocktail
Breakfast for the Cocktail Apprentices!

Sponsors
avatar for Tales of the Cocktail

Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the... Read More →


Wednesday July 20, 2016 7:30am - 10:00am
Private

8:00am

Sweat Local: The Sweat Social Running Tour with Novo Fogo
Stride through history on a 45 minute guided running tour of New Orleans with stops at historic points of interest.

HOW IT WORKS: Arrive a few minutes early to ensure your spot as classes are first-come, first-served. Simply show off your TOTC wristband when you arrive and get ready to sweat it out! Classes will start at the top of the hour and run 35-45 mins each.



8:00am

Shop Local
Laginappe is a little something we say in New Orleans when someone gives us a little something extra. At Tales of the Cocktail® 2016, Shop Local returns as even more stores around the city offer you some serious lagniappe. Stop at these select shops and show them your RFID Tasting Room wristband when you make a purchase for a little gift or a special discount. It’s our way of saying thank you for keeping it local and supporting the New Orleans economy. 

All shopping for international attendees is tax free. Just save your receipts and present them to the tax refund center at the New Orleans airport.

Personalities
avatar for Casell Bergen Gallery

Casell Bergen Gallery

Special offer: 10% off everything in store. Casell Bergen Gallery is a very eclectic gallery located at 1305 Decatur Street -across The US Old Mint before Esplanade. Our motto is ” We have it, if not, we will find it and, if not – It does not exist!”. Margarita Bergen, the owner, is the former owner of internationally famous Bergen Gallery. Ms. Bergen has more than 30 years of experience. Casell Gallery was in business for... Read More →
avatar for Century Girl Vintage

Century Girl Vintage

Special offer: 10% discount. Century Girl is a modern vintage boutique inspired by the glamour of yesteryear. Pieces are hand selected based on design, fabric, rarity, and lasting style. Our faithful customers include brides, photographers, celebrities, vintage lovers, and hopeless romantics all over the world. Located at 2023 Magazine Street. www.centurygirlvintage.com
avatar for Coutelier NOLA

Coutelier NOLA

Special offer: Free sharpening service with the purchase of a knife and 10% off any purchase in the shop, offer not valid on Takeda knives, Carter knives or publications. Coutelier NOLA is New Orleans first professional-grade kitchen cutlery store, serving professional chefs and dedicated home cooks alike. Located at 8239 Oak Street. www.couteliernola.com
avatar for Dollz & Dames

Dollz & Dames

Special offer: 25% Off of all regular priced items (in-store). Clothing, shoes, jewelry, purses, and other accessories make up this vintage-inspired collection we sell in our stores. With a classic variety of items to dress women from head to toe, and recently added gift items such as perfume, men's bow ties, cosmetics, & much more, Dollz & Dames has become a one-stop-shop! Located at 216 Decatur Street... Read More →
avatar for Euclid Records

Euclid Records

Special offer: 10% off purchase and a free bag full of...well...cool stuff! We are an independent record store in the mostly cozy, mostly happenin' neighborhood of the Bywater in New Orleans' 9th Ward. We're 4400 sq. ft. of boss vinyl (new and used), with a healthy dose of quality used cds and a fluctuating cassette supply. We host in-store performances and meet'n'greets, will talk with you for extended lengths regarding just about any culture... Read More →
avatar for Feet First

Feet First

Special offer: 25% off of a regular priced pair of shoes. Voted “Best Shoe Store in New Orleans” seven years in a row, we are home to 50-plus lines of women's brand-name shoes, handbags, accessories, jewelry, fashion aids, and apparel. At Feet First, we celebrate the special relationship between women and their shoes. And we cherish the loyal bond we forge with the people and places we serve. Family-owned and operated, Feet First also... Read More →
avatar for Fleur de Paris

Fleur de Paris

Special offer: 20% off entire purchase. Fleur de Paris is New Orleans' most unique house of style and elegance, located in the heart of the French Quarter on beautiful Royal Street near the corner of St. Louis Street. A custom millinery and couture boutique with an international reputation, Fleur de Paris is the perfect place to find a chic chapeau and elegant ensemble for events from galas & weddings to teas & a day at the races... to... Read More →
avatar for Fleurty Girl

Fleurty Girl

Special offer: Buy three or more TOTC Shirts and save $5 off each, 10% off everything else. Fleurty Girl was born out of a vision of New Orleans-native, Lauren Thom. Using just $2,000 from her 2009 tax return, this single mother of three put everything she had into printing t-shirts that celebrated New Orleans. Just six months after launching her online store, she opened her first retail store on historic Oak Street. Located at 632 St. Peter... Read More →
avatar for Funrock'n

Funrock'n

Special offer: 10% off entire purchase, some exclusions apply. Double the Fun when you visit sister stores, Pop City and Funrock'n. We've doubled up in two of the cutest shopping areas in New Orleans! On Magazine Street, you'll find the ecclectic Fun of Funrock'n in a historic Magazine Street storefront that housed a bakery at the turn of the Century. Here, the staff of Funrock'n continue to cook up good times by creating custom t-shirts not only... Read More →
avatar for Gallery Orange

Gallery Orange

Special offer: 20% off original oil on canvas cocktail paintings by New Orleans artist Grant Schexnider. Contemporary fine art gallery on Royal Street. We choose our artists to bring something unique, fresh and special to your homes and art collections. Abstract, figurative, folk and pop art inspired paintings and drawings make up our roster of artists and 3d unique sculptures from local and national artists. Our goal is to source honest... Read More →
avatar for Hove' Parfumeur

Hove' Parfumeur

Special offer: Free guest soap with every purchase made in our store and 10% off purchase. Hove' is a 4th generation family perfumery. We manufacture about 53 original scents and other bath and body products. It is a must see and smell New Orleans business. Located at 434 Chartres Street. www.hoveparfumeur.com
avatar for Italy Direct

Italy Direct

Special offer: 20% off everything in store. Located in New Orleans, Italy Direct provides merchandise previously available only at the finest haberdasheries in New York. Our concept is simple: buy styles from the most sought after Italian designers, directly from the manufacturers' distributor in Italy, and bring them to you for sale at wholesale prices. The quality cannot be matched anywhere... Over 35 years of combined fashion industry... Read More →
avatar for Jamie Hayes Gallery

Jamie Hayes Gallery

Special offer: 20% discount. Art gallery featuring originals, fine art reproductions by New Orleans artist Jamie Hayes. T-shirts, aprons, coasters, children's books and adult coloring books. Located at 617 Chartres Street. http://www.jamiehayes.com
avatar for Kit and Ace

Kit and Ace

Special offer: Free cocktail in shop and 15% product discount. Clothing made for men and women who live a full-contact lifestyle. Machine washable fabrics that feature the performance of athletic wear but the aesthetic of street wear. Pieces that are designed to take you from day to night without wrinkling, stretching, or losing their cool. Located at 3913 Magazine Street. www.kitandace.com
avatar for KREWE du optic

KREWE du optic

Special offer: 10% off select frames. KREWE is a New Orleans-based and culturally inspired independent eyewear company celebrating individual style with modern, iconic frames. The people and place of our city - dense with history and ritual - inform each of our designs. Located at 809 Royal Street. www.krewe.com
avatar for La Divina Cafe' e Gelateria

La Divina Cafe' e Gelateria

Special offer: Free Bambino size gelato or sorbetto with the purchase of any lunch Panini. New Orleans only authentic Sicilian Cafe featuring artisan made Gelato and Sorbetto, Panini, salads and the city’s best espresso and, of course, homemade cannoli. Located at 621 St. Peter Street (between Charters and Royal). http://ladivinagelateria.com
avatar for Lionheart Prints

Lionheart Prints

Special offer: 20% off your entire purchase! Handlettered exuberance with humor and heart. Featuring greeting cards, art prints, household items and apparel. We believe the power of typography helps communicate emotion. All of our greetings are hand-lettered because we believe it makes words look how they should feel. Super pumped? Check. Deeply, unbelievably grateful? Check. Sympathetic without glossing anything over? Check. Dizzyingly... Read More →
avatar for Louisiana Music Factory

Louisiana Music Factory

Special offer: $2 OFF any Louisiana Music Factory logo accessory (t-shirt, hat, LP bag, drink cozy), one per visit/person. Louisiana Music Factory is New Orleans' award-winning indie record shop.  Beloved by locals as the only record store specializing in the music of New Orleans and Louisiana, Louisiana Music Factory also carries national and international music, new and used, on vinyl and CD.  Come in for a killer selection of... Read More →
avatar for Meyer The Hatter

Meyer The Hatter

Special offer: $10.00 off any purchase of $85.00 or more. Meyer The Hatter is the South's Largest Hat Store. We sell quality hats and caps from the world's leading headwear manufacturers, such as Dobbs, Stetson, Akubra, Bailey, Dorfman Pacific and Kangol. Meyer The Hatter is a true family business, owned and operated by 3 generations of the Meyer family. Stop by and see our great selection of fine hats for men and women. Located at 120 St Charles... Read More →
avatar for New Orleans Pharmacy Museum

New Orleans Pharmacy Museum

Special offer: Two for One Admission. The New Orleans Pharmacy Museum is housed in the 1823 Creole apothecary of America's first licensed pharmacist (1816). The Museum has two floors of exhibits where visitors can learn about 19th century pharmacy, medicine, surgery and healthcare. The Museum features special exhibits on the history of bitters and the history of alcohol in medicine during Tales of the Cocktail. Located at 514 Chartres Street... Read More →
avatar for Peaches Records

Peaches Records

Special offer: 10% off your vintage vinyl or vintage CD purchase at our new location. We are a 40-year-old local, family-owned and operated, full-service music and entertainment lifestyle retailer. We have recently moved to a fantastic, even bigger location Uptown on Magazine Street! Our new building is a historic, former Woolworth store, complete with the original 1940s lunch counter, which we are hoping to preserve in its home. Located at... Read More →
avatar for Plum

Plum

Special offer: 20% off any purchase of $50 or more. A super fun, eclectic gift shop showcasing local artists, handmade goods and lots of other great gifts. Located at 1914 Magazine Street. https://plumneworleans.com
avatar for Pop City

Pop City

Special offer: 10% off entire purchase, some exclusions apply. Double the Fun when you visit sister stores, Pop City and Funrock'n. We've doubled up in two of the cutest shopping areas in New Orleans! On Magazine Street, you'll find the ecclectic Fun of Funrock'n in a historic Magazine Street storefront that housed a bakery at the turn of the Century. Here, the staff of Funrock'n continue to cook up good times by creating custom t-shirts not only... Read More →
avatar for Rosehip

Rosehip

Special offer: 15% off anything in the store. Rosehip is a boutique that specializes in handmade European Shoes. We also carry a selection of lovely natural goods from luxurious linen robes to fabulous room sprays. Everything in our store is ethically sourced. Located at 3828 Dryades Street (corner of General Taylor). www.rosehipshoes.com
avatar for Shine Spa + Specialties

Shine Spa + Specialties

Special offer: 10% off any spa treatment. An awesome retail shopping experience along with a spa that offers manicures, pedicures, facials, massage, body treatments and waxing. World renowned skincare and bath products as well as gifts. Our spa was designed by one of the best architects in New Orleans and is a must see that is total relaxation and zen. We hope that you will come an visit one of the latest additions to this thriving Mid-City... Read More →
avatar for söpö

söpö

Special offer: 20% discount storewide. söpö believes in wholeheartedly enjoying life, from the clothes we wear to the spaces we live in. We want to taste, smell, feel, and luxuriate in our day-to-day existence. Most of all, we want to enjoy it! Located at 629 N Carrollton Avenue. soponola.com
avatar for Spa Aria

Spa Aria

Special offer: 10 % off any one spa treatment. A cozy retreat tucked within the exquisite Monteleone Hotel, Aria transcends relaxation. The spa envelops you like the warmth of a summer evening in New Orleans. From the soft glow of candles to the infusion of fragrance, Aria transends you to a place of repose. Located at 214 Royal St, Hotel Monteleone. http://www.spaaria.com
avatar for Sucré

Sucré

Special offer: Beer and a Shot Chocolates and a voucher for a free cocktail at Salon Restaurant. A sweet boutique in New Orleans with handmade French macarons, artisan chocolates, hand spun gelato, pastries, coffee, tea and other delicious confections. Located at 3930 Euphrosine Street. www.shopsucre.com
avatar for The Museum of the American Cocktail

The Museum of the American Cocktail

Special offer: Half priced admission. Because everyone eats, all aspects of food and drink—culture and geography, anthropology and history, economics and politics, law and policy, media and the arts, science and technology—reveal the state of the world. The National Food & Beverage Foundation is home to several entities: the Southern Food & Beverage Museum, The Museum of the American Cocktail (MOTAC), the John & Bonnie... Read More →
avatar for The New Orleans Tattoo Museum & Studio

The New Orleans Tattoo Museum & Studio

Special offer: Free admission and 15% off Gift Store merchandise. This is a world-class Tattoo Studio founded to preserve and promote the history of tattooing in New Orleans through research and education. We are in a pivotal moment to archive the stories of multiple generations of tattooing for future generations to access their heritage. We do this through creative documentation that builds knowledge and appreciation for New Orleans&rsquo... Read More →
avatar for The Shop at the Collection

The Shop at the Collection

Special offer: 20% off regular priced merchandise. Books, Jewelry, prints, maps, pottery, home decor and much more. We have over 20 local artist/businesses represented in the shop. Located at 533 Royal Street. www.hnoc.org
avatar for The Spice & Tea Exchange of New Orleans

The Spice & Tea Exchange of New Orleans

Special offer: Free gift with purchase of $15 or more. Come In and Smell the Spices!® and begin your culinary adventure! We offer a wide selection for any food & drink lover or tea enthusiast. Indulge your senses in more than 140 spices & herbs and 75+ exclusive hand-mixed custom blends, naturally-flavored sugars, salts from around the world, and more than 30 exotic teas. The Spice & Tea Exchange of New Orleans is a locally... Read More →
avatar for Thomas Mann Gallery I/O

Thomas Mann Gallery I/O

Special offer: Free and fun bar accessory when you attend our "Glass with a Twist" exhibition on Thursday, featuring artisan made glass jewelry and cocktail ware plus 20% off all Thomas Mann jewelry throughout the festival. For 30 years, Thomas Mann Gallery I/O (which stands for Insight-Full Objects) has offered New Orleans the best in contemporary handmade jewelry, home accessories and unique gifts by dozens of local and... Read More →
avatar for Tooth & Nail Trading Co.

Tooth & Nail Trading Co.

Special offer: $5 off your purchase of $25 or more! Tooth and Nail Trading Co. was established in 2014 by New Orleans jewelry artists Holly Williams and Krista DeJoseph. We have 2 retail locations. Both stores feature select jewelry creations from the owners, as well as a carefully curated selection of unique handmade housewares, visual art, clothing and gifts created by artists throughout the country. Located at 1222 Decatur Street and 3952... Read More →
avatar for Trashy Diva

Trashy Diva

Special offer: 15% off entire purchase. Trashy Diva is a New Orleans-based vintage-inspired women's clothing company celebrating its 20th anniversary this year. Known worldwide for making well-tailored and figure-flattering designs for women of all shapes and sizes, the company operates five boutiques in the city featuring their signature clothing line as well as an expertly curated selection of shoes, lingerie and accessories, all with a... Read More →


Wednesday July 20, 2016 8:00am - 11:30pm
Various Locations Various Locations

8:00am

Sweat Local: Bikram Yoga New Orleans
Special offer: Traveler's Membership - 7 days unlimited classes includes mat and towel rental- $60. We are located in a historic building in the Arts District of Downtown New Orleans. The studio design allows for students to practice Bikram Yoga in a state of the art facility with a backdrop of exposed brick and sunlight streaming into the room from Julia Street. We teach the original method of Bikram yoga (also known as Bikram hot yoga or the authentic hot yoga), which is a series of 26 postures and two breathing exercises done in a specific order, designed for our cultural problems of stress, overeating, bad posture, and aggressive lifestyles. This sequence of yoga postures and breathing exercises is selected and developed from Hatha (physical) yoga. This authentic yoga technique and series of fixed poses brings better health to anyone willing to try it. Soon you too, can attest that it is the best way of improving the body and the mind. Located at 638 Julia Street. http://bikramyoganeworleans.com/

Wednesday July 20, 2016 8:00am - 11:30pm
Bikram Yoga New Orleans 638 Julia Street

8:00am

Sweat Local: Footprints To Fitness
Special offer: Tales attendees will be able to receive half off of one of our Group Training classes which include an energetic workout incorporating Yoga, Pilates, Cardio, Strength and Weight Training. If they BRING A BUDDY with them they can earn a FREE class. Participants are asked to bring a yoga mat & 3 - 5 lb weights. Extra equipment will be available for those who are unable to bring their own. Footprints is a wellness company whose mission is to help others live a fun and balanced life, while staying true to our New Orleans culture. We love to EAT, DRINK, and DANCE to the beat of our own drum. Our goal is to “Join The Journey” with you to living a healthier lifestyle. Whether you're experiencing our weekly Group Training Classes, signature Healthy Happy Hours, and/or custom wellness events you'll have a great time. There's something for everyone. Come 'Treat Ya' Self' with us! Located at 1001 Harrison Avenue. www. FootprintsToFitness.com

Wednesday July 20, 2016 8:00am - 11:30pm
Footprints To Fitness 1001 Harrison Ave.

8:00am

Sweat Local: Reyn Studios
Special offer: 20% off of all purchases: packages, drop in classes and merchandise. Reyn Studios is a yoga studio located in the Downtown/CBD area of New Orleans. We offer classes morning, noon, and night. Visit http://www.reynstudios.com/ to see our schedule and find out more information. Located at 725 Magazine Street, upstairs.

Wednesday July 20, 2016 8:00am - 11:30pm
Reyn Studios 725 Magazine Street

8:00am

Sweat Local: Tour Cycle Studio
Special offer: Drop-in class for $26 or 3 classes for $48. Tour Cycle Studio is New Orleans first and online boutique cycling studio. We offer different class types such as the TOUR50, which is a 'dance party' on the bike, and TabataTOUR, RPM/Power based class focused on high intensity fat-burning intervals. All our classes combine cycling with upper body free-weight toning for a whole body workout. Booking a bike is easy via our website, the Mindbody Connect App or our Tour Cycle Studio app. Located at 860 Tchoupitoulas Street. www.tourcyclestudio.com

Wednesday July 20, 2016 8:00am - 11:30pm
Tour Cycle Studio 860 Tchoupitoulas Street

8:30am

Sweat Local: Downtown Fitness Centers
Special offer: Guest Fee $ 5.00 per visit. Located in the C.B.D and the Marigny, these health clubs offer state of the art work out equipment, cardio machines and group classes. Specialty services include massage therapy and personal training. downtownfitnesscenter.com

Wednesday July 20, 2016 8:30am - 11:30pm
Downtown Fitness Centers 380 Canal Place

8:30am

Sweat Local: Orangetheory Fitness
Special offer: 3 classes for $36. Orangetheory Fitness offers 60-minute workout sessions split into intervals of cardiovascular and strength training with heart rate monitors to track intensity and maximize metabolic burn. Increase energy, get visible results and burn more calories, even after leaving the studio. That's the Orange Effect! http://neworleansmidcity.orangetheoryfitness.com

Wednesday July 20, 2016 8:30am - 11:30pm
Orangetheory Fitness 4141 Bienville St, New Orleans, LA 70119

9:00am

Sweat Local: The Sweat Social TONE with Novo Fogo
An invigorating and challenging mix of yoga, pilates, and core exercises.

HOW IT WORKS: Arrive a few minutes early to ensure your spot as classes are first-come, first-served. Simply show off your TOTC wristband when you arrive and get ready to sweat it out! Classes will start at the top of the hour and run 35-45 mins each.



9:00am

Kick Start Coffee Bar presented by Orleans Coffee
With your action-packed Tales of the Cocktail schedule, it’s important to get off to a fresh start every morning. Well, the Kick Start Coffee Bar has you covered. Stop by for a complimentary coffee, café au lait, espresso or any other caffeinated beverage of your choice expertly crafted by our friends at Orleans Coffee. Grab a cup and get on your way to whatever your day at Tales of the Cocktail has in store.

Sponsors
avatar for Orleans Coffee

Orleans Coffee

For over thirty years, Orleans Coffee has consistently delivered exceptional coffees every bit as interesting as the city that first inspired our name. Working closely with a small, proficient team of importers and producers to responsibly source our coffees, we take the time to roast each coffee in a manner that accentuates its own unique nature. Whether roasting single-origin estate coffees, Fair Trade and organic certified coffees, signature... Read More →


9:00am

Tanqueray No. TEN Gin and Green Juice Bar presented by Tanqueray
Start your day with a green juice at the Tanqueray No. TEN green juice bar, or add a splash of Tanqueray No. TEN to make yours a gin & juice.

Personalities
avatar for Rachel Ford

Rachel Ford

National Ambassador, Tanqueray
Rachel Ford is the National Brand Ambassador for Tanqueray Gin, affectionately known as Lady Tanqueray. She is a spirits educator, contributing cocktail writer, and media personality, having appeared on Spike TV’s Bar Rescue. | | United States Bartenders Guild. Court of Master Sommeliers, Level 1. Award winning mixologist. Featured: Bar Rescue, LOGO TV, The Cocktail Lovers, Bar Magazine, Chilled Magazine, The Daily Beast, and Esquire.

Sponsors
avatar for Tanqueray No. 10 Gin

Tanqueray No. 10 Gin

Named after the still number of its origin, Tanqueray No. TEN gin is an homage to the passion and attention to detail that Charles Tanqueray stood for. Crafted with the perfect martini in mind, the fresh citrus fruits of No. Ten perfectly complement and capture the exquisite essence of the ultimate martini.


9:00am

Cafe de L'apertif
Café de L´apéritif is a blend of French & Italian culture where you will get the chance to relax and meet up with your friends. What is a favored moment in French and Italian culture will become a favored moment for you at Tales of the Cocktail. This is your one stop shop to relax and grab a coffee or Apéritif from Martini & St. Germain.


Wednesday July 20, 2016 9:00am - 7:00pm
Angela King Gallery 241 Royal St, New Orleans, LA 70130

9:30am

Morning Mash presented by Beam Suntory
Years’ worth of scientific research suggests that breakfast is the most important meal of the day, so why not start yours off on the right foot with a quick stop by the “Morning Mash” bakery before beginning your adventure. 

We’ll be serving delicious muffins made with grains similar to the mash bills of some of your favorite bourbons and rye whiskies from the Jim Beam and Maker’s Mark distilleries. Stop by the Arcade at the Royal Sonesta to grab one of these tasty baked goods and catch up on the morning news with the Beam Suntory American Whisk(e)y Ambassadors. 

Morning Mash will be open for business on Wednesday, Thursday, and Friday mornings so you will have plenty of chances to drop by for fresh & healthy muffins, a cocktail or two, and an opportunity to come by for seconds the next day!

Personalities
avatar for Adam Harris

Adam Harris

Bour-Bon Vivant & American Whisk(e)y Ambassador, U.S., Beam Suntory
avatar for Megan Breier

Megan Breier

West Coast Bourbon Ambassador, Jim Beam
Born and bred in Kentucky, Megan has spent the last two years putting her Bluegrass state savvy to good use as the Bourbon Ambassador for Jim Beam in the home state. After training at the Jim Beam Distillery and working alongside Master Distiller Fred Noe, Megan is excited to share her Southern charm with the West Coast! Prior to her ambassadorship, Megan was immersed in the hospitality industry operating the award winning Garage Bar in... Read More →

Sponsors

Wednesday July 20, 2016 9:30am - 11:00am
Royal Sonesta Arcade

9:30am

Cocktail Kingdom Pop-Up Shop
Cocktail Kingdom, everyone’s favorite online source for top-quality barware, will once again be onsite at Tales of the Cocktail® with their annual pop-up shop. Stop by throughout the week to browse the best in bar tools and accessories, from the hard-to-find to the most popular. Take shakers, strainers, jiggers and mixing glasses for a spin to find that perfect piece to add to your bar. All purchases at the Cocktail Kingdom Tales shop include free shipping on certain orders, making it easy to bring home your new barware.

Sponsors

9:30am

Registration
The 14th Annual Tales of the Cocktail® starts right here. Before heading out to cause a stir, make the Tales registration your first stop so you can set up your RFID bracelet, pick up tickets and let the Tales team get you headed in the right direction. But it’s not all business. We’re also having a little bit of fun with a limited edition welcome gifts and a special welcome cocktail so you can get your first taste of what will be one flavorful week.

9:30am

Tales Bookstore by Octavia Books
Located in the Hotel Monteleone lobby, the Tales Bookstore returns with one of the most complete selections of cocktail books ever assembled. Stop by throughout the week to browse the newest titles, old favorites and Spirited Awards® nominees and pick out a few books to add to your own personal collection. The Tales Bookstore is operated by Octavia Books so when you purchase your books on site you’ll be buying local and helping to support one of New Orleans’ most beloved bookstores.

9:30am

The Bitter Market
As the cocktail industry has grown, so too has the varieties of bitters as bartenders look for new flavors to add to their recipes. There’s no better place to fill your bar with flavors from around the world than the Bitters Market at Tales of the Cocktail®. Browse a selection of bitters never before assembled in one place with new releases, exclusive Tales-only creations and special offers just for Tales of the Cocktail® attendees. If you want to build your bitters collection, this is the place to start.

Sponsors
avatar for 18.21 Bitters

18.21 Bitters

18.21 Bitters is a bitters and cocktail mixer company based in Atlanta, GA. We craft small batch bitters, tinctures, syrups, tonic, ginger beer, shrubs, and craft cocktail mixers using the freshest local ingredients. Craft a better cocktail.
avatar for Angostura Bitters

Angostura Bitters

The House of Angostura
avatar for Apothecary Bitters Company

Apothecary Bitters Company

The Apothecary Bitters Company is a small batch, craft bitters company located in Vancouver BC, dedicated to creating unique and appetizing bitters by hand, using only the finest natural ingredients. | | Our goal is not only to come up with creative and aperitive flavor combinations but to do so in a way that the final flavor profile compliments and enhances cocktails and spirits. We believe that bitters should be a complex blend of flavors... Read More →
avatar for Berg & Hauck's

Berg & Hauck's

From the picturesque Bavarian alpine region in Germany comes an authentic line of fine food & cocktail flavoring, manufactured with traditional methods and skilled craftsmanship. The pristine environment of Germany’s southernmost area has a rich history in herbal extracts. Naturally, it is also the home of the high quality bitters brand Berg & Hauck. Superior ingredients are sourced from all over the world to achieve the best flavor... Read More →
avatar for Bitter Girl Bitters

Bitter Girl Bitters

Bitter Girl Bitters is a family owned and operated business based in Sonoma County, California. We make hand-crafted, small batch bitters from homegrown and locally sourced ingredients.
avatar for Bittercube

Bittercube

Recognized as innovators in the craft bitters scene since 2009, Bittercube Bitters are developed and created in Milwaukee, WI, by hand with naturally sourced ingredients. No extracts or oils have ever been used in Bittercube Bitters.
avatar for Boy Drinks World

Boy Drinks World

Boy Drinks World is a maker of fine handcrafted bitters and extracts.
avatar for Brooklyn Hemispherical Bitters

Brooklyn Hemispherical Bitters

Small batch Brooklyn-based bitters company.
avatar for Dale DeGroff's Pimento Aromatic Bitters

Dale DeGroff's Pimento Aromatic Bitters

Handcrafted by Dale DeGroff and renowned absinthe distiller T. A. Breaux, Dale's bItters combines the delightfully complex pimento allspice berry with a hint of anise and other herbs, providing a distinct new flavor that enhances many cocktails. | | Crafted entirely from whole botanicals with no commercial flavors or artificial dyes, Dale DeGroff’s Pimento Aromatic Bitters™ enhances cocktails without overpowering. Use to spice rum... Read More →
avatar for Dashfire Bitters

Dashfire Bitters

Cocktail and culinary minded bitters and cocktail cherries.
avatar for Embitterment Bitters

Embitterment Bitters

Embitterment is a Washington, D.C.-based cocktail bitters company that produces high-quality, handcrafted aromatic products designed for both professional bartenders and at-home mixologists. | | We're bitter, which means our glasses are always half-empty, so we’re always thinking about the next drink, the next batch of bitters, and the next way to bring exquisite flavor to the people who are out there searching for it.
avatar for Hella Company

Hella Company

Hella Company (fka Hella Bitters) is a beverage industry innovation group based in NYC. We currently produce and distribute a line of bitters, mixers and DIY cocktail experiential kits.
avatar for Mr. Bitters

Mr. Bitters

Australia’s very first bitters company based in Melbourne. Created for the mutual love of bitters by a couple of bartenders and onlybitters.com, these two like-minded groups wanted to create a greater Australian presence in the bitters culture across the globe, offering unique new flavour combinations.
avatar for Octavia Books

Octavia Books

Please join New Orleans independent bookstore Octavia Books at Tales of the Cocktail 2016 where we are back with the on-site book store in the lobby of Hotel Monteleone.
avatar for Pink House Alchemy

Pink House Alchemy

Pink House Alchemy (pH) is a company dedicated to taste experiences. Developed in a one-hundred year old pink house, the alchemists founded this company through their love for food and flavor. Inspired by complimentary patterns in roots, barks, fruits, herbs, and botanicals, pH works every day to find new and perfect connections between ingredients.
avatar for Portland Bitters Project

Portland Bitters Project

Handcrafted, small batch bitters from Portland, Ore. Innovative, layered flavors like Woodland and Aviation Lavender, made from organic botanicals, organic corn spirits and raw sugar. Custom bitters creation available as well! pdxbittersproject@gmail.com
avatar for Shoots and Roots Bitters

Shoots and Roots Bitters

Shoots and Roots Bitters was started by three botanists to make cocktail bitters that share the flavors and stories of interesting plants from around the world that we have encountered during research and field work. We draws upon over 200 different plants in our blends; all are sustainably sourced. We develop standard protocols for our extraction of the different ingredients to optimize the flavor qualities available from different plant... Read More →
avatar for Suze Bitters

Suze Bitters

Since 1889, Suze has excelled in the art of combining gentian with various aromatic plants in order to create extremely aromatic bitters. Suze Bitters is a new range of concentrated aromatic bitters, developed by Suze with 3 of the most influential French bartenders: Fernando Castellon, Joseph Biolatto, and Julien Escot. This unique collaboration gave birth to a premium three-bitter range that will meet the expectations of the most demanding... Read More →
avatar for The Bitter End Bitters

The Bitter End Bitters

A revolutionary new ingredient for the modern bar, Bitter End bitters give standard bitters a radical twist. Use our superconcentrated Chesapeake Bay, Mexican Mole, Jamaican Jerk, Curry, Memphis Barbeque, Moroccan, and Thai elixirs to enhance classic cocktails with a surprising kick. But don’t stop there. With their distinctive aromas and intense, complex flavors, Bitter End bitters are the building blocks for a world of adventurous new... Read More →
avatar for The Bitter Housewife

The Bitter Housewife

Small-batch, handcrafted cocktail bitters made in Portland, OR.
avatar for The Drunken Crane Bitters

The Drunken Crane Bitters

The Drunken Crane Bitters is a small batch bitters company based out of Mar Vista, California. Our philosophy is that of a farm-to-table restaurant, with a menu that adapts to the season and the ingredients. The majority of our ingredients are sourced from local farmers' markets. Each batch will have a life of its own as the seasons change, as each crop has a life of its own. Batches will share a general flavor profile, while have nuances... Read More →
avatar for Wild Hibiscus Flower Company

Wild Hibiscus Flower Company

Makers of unique and delicious products using hibiscus and other edible flowers. Products include the original Wild Hibiscus Flowers in Syrup for the ultimate edible flower garnish and ruby-red natural hibiscus infused syrup. Used for many types of beverages and in sparkling wine. We also have a range of flower extracts, flower teas and flower salts to add natural flavor and color to cocktails.
avatar for Wilks & Wilson

Wilks & Wilson

Wilks & Wilson is a company based in Indianapolis, Indiana that produces fine elixirs, mixes and bitters made from old world recipes utilizing natural and mostly organic ingredients. Our products are designed to allow anyone to create a superior craft cocktail with the spirit of their choice.


9:30am

The Market at Tales
In addition to the Tales of the Cocktail® cocktail collection of tshirts and select branded merchandise, we have secured curated items for Sale in the Market at Tales which includes:

BARWARE
Copper Pineapple and Copper Mini Pineapple Sets (limited supply) - Absolut Elyx
Mixing Glasses, Lewis Bags and Mallets - Bull in China
Handblown Cocktail Glassware - Glassblower Ben 
Handmade Denim and Leather Aprons - The FoodWhore Company*
Cocktail Computer * pre-orders - Lily Szajnberg-Martinez*
Konga Shakers (limited supply) - Monkey Shoulder*
Copper Flasks, Mugs and Mini Mugs - Moscow Copper Company
Handmade Wooden Cutting Boards and Hand-turned Muddlers - NOLA Boards*
Jackson Cannon Bar Knife - R. Murphy Knives*
Custom Moscow Mule Stirrer Packs - Royer Corporation
New Orleans Street Map Glassware - The Uncommon Green
Whiskey Elements - Time & Oak, Inc
Various Cocktail Carry-on Kits, Ice Trays and Signature Books - W&P Design

BITTERS / SYRUPS / VINEGARS
Select Beer Syrups, featuring the debut of gluten-free cider syrup - The Beer Syrup Company*
Large-format Individual Tales Travel Pack Bitters - Bittered Sling
Select Syrups, featuring the return of Fassionola and debut of King Cake - Cocktail & Sons*
Select Bitters, featuring the award winning Rose Cordial - El Guapo Bitters
Select Cocktail Vinegars - Shrub District*

HOMEGOODS / STATIONERY
Handmade Wooden Photo Frames and Keepsake Boxes - Bergeron Woodworks
Hand-painted, Cocktail-themed Wooden Signs - Home Malone*
Cocktail-themed Prints- Krista Slater*
Cocktail-scented Candles and Tales Custom Coasters - Milk Studio*
Fresh Ground Coffee - Orleans Coffee*
New Orleans and Cocktail-themed Notecards, Notepads and Recipe Cards - Scriptura
Cocktail-scented Soap - Sweet Olive Soap Works

LIFESTYLE
Small-batch Apothecary sanitizers, salves and elixirs - Southern Rhoades*
Small-batch essential oils, perfumes and scrubs - Smoke Perfume Company*
Bartender's hand salve - Vincent's Bartender Hand Salve*
PDT Cocktail Book - Moore & Giles
New Orleans inspired socks - Bonfolk Collective 

ACCESSORIES 
Shave Bags, Patches and Coasters - Damn Dog*
Upcycled Messenger Bags - First World Trash
Cocktail- inspired necklaces - Gastronomista
Hand-stamped booze collection necklaces - Small Change Finery

and much more! 

*Denotes participation in our Meet the Makers Series. 




 

10:00am

Brand Builder: Go deep not wide - getting sales traction in a market presented by Distill Ventures
Limited Capacity full

Brand Builder is a day of talks for people launching and growing independent spirits brands.

Created by Distill Ventures – the world’s first accelerator for spirits brands – it will feature experts and successful entrepreneurs from across the industry.

The sessions will include contributions from seasoned professionals from all sectors of the industry, alongside the Distill Ventures team. If you’re looking for insight into creating and growing a successful consumer brand in the increasingly crowded US spirits market – this day is for you.

Go deep not wide - getting sales traction in a market 

Planning the rollout of your brand and deciding where and how to sell it, are among the most important success factors for any spirits startup.

While you may need quick cash flow, and want to shout about your launch to as many people as possible, expanding distribution too quickly can be fatal to your chances of long-term success.

So it’s vital you make the right choices about where you’re going to target, what level of sales traction you’re going to get before expanding distribution, and whether you’re going to drive sales yourself or work with others.

This session will include insight from experts with proven track records in helping independent brands launch and grow in the right way.


To reserve a seat at this session please RSVP below, the event is open to attendees with a Tasting Room Wristband however reserving a seat is essential as we have limited capacity. 

RSVP HERE:
https://www.eventbrite.co.uk/e/go-deep-not-wide-why-velocity-is-king-tickets-24339997588 

Personalities
avatar for Alex Straus

Alex Straus

Managing Director, Cornerstone Strategy and Marketing
Alex Straus has been in the hospitality industry since 1999. He began working as a local brand ambassador 9 years ago while continuing to bartend in Los Angeles. From 2010-2015 he recruited, hired, trained, and managed national ambassadors teams for The Bon Vivants. In 2016 he launched Cornerstone Strategy and Marketing, with the goal of building brands nationally in helping with everything from strategy, to distributor management, to local... Read More →
avatar for Britt West

Britt West

Founder and CEO, Plus Consulting
Established in 2007, Britt is the Founder and CEO of Plus Consulting, a brand management, new product development and marketing consulting firm focused on the premium+ consumer. In addition to Plus, he is the co-founder of Eppa Superfruit Sangria which reached 40k cases after just 18 months in market and was sold to Deutsch Family Wine & Spirits in March, 2013. Prior, Britt spent 5 1/2 years in a variety of roles within the marketing and brand... Read More →
avatar for Brooke Arthur

Brooke Arthur

Partner, VP of Global Education and Outreach, House Spirits Distillery
Brooke Arthur serves as a Partner & Director of on premise outreach and education for House Spirits Distillery, a leader of America’s craft distilling resurgence. | Brooke has been in the spirits industry for more than 17 years, working with the country’s best and brightest bartenders, chefs and other industry innovators across the country to pursue her passion in this industry. Brooke’s experience spans across more than 20 bars and... Read More →
avatar for John Oliver

John Oliver

Director of Marketing, Breakthru Beverage Group
John Oliver began his journey into the wine & spirits industry 13 years ago when he worked with the Consumer Insights team at Moet Hennessy USA as their Nielsen data manager. After three years with MHUSA he landed a position on the distribution side as a Business Manager with R&R Marketing, part of the Charmer-Sunbelt Group network of distributors, based in New Jersey. In this role, John worked in conjunction with R&R’s key suppliers to track... Read More →

Sponsors

10:00am

Meet the Makers: Milk Studio
Join Mindy Kleinke-Jennings with Milk Studio as she showcases hand-poured soy candles, unique coasters and New Orleans trivets.


10:00am

Meet the Makers: Milk Studio
Meet Mindy Kleinke-Jennings, co-owner and head crafter for Milk Studio, as she explains her inspiration for her creative cocktail-inspired hand poured soy candles and custom coasters. Milk Studio has been operating in the historic French Quarter for 11 years. The studio/retail location is 1309 Decatur Street, NOLA 70116.

10:00am

#IfYouBuildItTheyWillCome #BarsGetSocial
“If you build it, they will come”
This is not quite what Kevin Costner heard in Field of Dreams, but it may ring true to bar owners. Physical building is just the start; brand and business building is crucial. Hence the need for social media: a key driver for building a bar's business, every bit as important for a bar as branding, or your team, or menu development, and linked to all those.

Three class-leading exponents of social media (two owners of great bars from London and New York and one craft spirits specialist) will make sure you improve your bar’s social media performance.

Our panelists will give in-depth details of building their businesses through very different social media approaches. We will review the social media activity of other top bars and look at how bars and drink brands can work together on social media.

In addition we will help bar owners (via a private Facebook group discussing best practices) from the time you buy your seminar ticket, through to the seminar in July and beyond. Up to 10 early ticket purchasers will get statistics to help monitor their improvement as well as more detailed one-on-one coaching before the seminar.

In summary this will provide a very practical demonstration as to how bars can improve their social media – and their business - with a variety of skills. Skills practiced by attendees before the seminar. Attending this seminar will be unique, providing tools beforehand, expanded seminar content, and connecting attendees with like-minded experts and professionals to provide ongoing learning afterwards.

Moderators
avatar for Alan Moss

Alan Moss

Co-owner, Artemisia Distribution SARL
Alan Moss led sales and marketing initiatives for Remy-Cointreau's operations in the UK, India and South-East Asia (the last of these with Remy's joint venture with Absolut, Jim Beam and Edrington). | | Returning to Europe, he managed a long-term consultancy role for Campari International focused on launching newly acquired brands via Campari's partners in China, Japan, Russia and Canada. | | Most recently, Alan became co-owner of one... Read More →

Speakers
avatar for Arun Mirchandani

Arun Mirchandani

Arun’s hospitality career includes building bar businesses for the Sheraton, Hyatt and Intercontinental groups in India, Director of Operations for the New York Hospitality Group in the USA (in which role he opened bars in the Czech Republic), Beverage Director at the New York Helmsley and as shareholder/GM of the Fatty Crab group. In 2013, he set up his own project in New York:  The Drunken Munkey,  a colonial-Indian themed... Read More →
avatar for Edmund Weil

Edmund Weil

Managing Director, Speakeasy Entertainment
After stints in communications and education, Edmund came to the world of hospitality via the Soho House group. In 2010 Edmund and his wife Rosie realised a long-standing dream by opening iconic speakeasy Nightjar, and 5 years later unveiled his second venture, Oriole in London’s Smithfield. Their bars are known for their delicious and visually stunning drinks, with exotic and hard-to source ingredients, and their original and collectable... Read More →

Sponsors
avatar for Tales of the Cocktail

Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the... Read More →


10:00am

Amaro per Amore: Rare & Modern Amaro
Not all things bitter leave a bad taste in your mouth and this exactly the case with the history of Italian Amari. Somehow lost in translation, Amaro 'means' Bitter and for to long it has been out of focus for professionals but finally the category is facing a new golden age amongst bartenders and cocktail connoisseur. Share a unique tasting with italian spirits experts, Giuseppe Gallo and Francesco Lafranconi, and discovery how these elixirs went from apothecary medicinal to the best bar in the world and how did influence the cocktail culture globally. The tasting will cover the entire italian peninsula from Sicily to Milan with a variety of Amaro, herbs and spices to please your palate with a dash of bitter love..SALUTE!

Moderators
avatar for Giuseppe Gallo

Giuseppe Gallo

Founder & Director, ITALSPIRITS
The italian spirits expert Giuseppe Gallo is one of the world’s most respected mixologists, with an inherent passion for the drinks business and an inimitable source of knowledge and insight into the world of drinks. He has worked in almost every type of drinks and hospitality business over the last 20 years, most recently as Global Brand Ambassador for the Bacardi-Martini group. | His success in the industry was recognised when Giuseppe... Read More →

Speakers
avatar for Francesco Lafranconi

Francesco Lafranconi

Executive Director of Mixology and Spirits Educator, Southern Wine and Spirits of Nevada
One of the world’s foremost mixologist, Francesco Lafranconi is the Executive Director of Mixology and Spirits Educator for Southern Wine and Spirits of Nevada. Francesco’s personal appeal has made him a hit with his A-list celebrity clientele, world-class corporate clients, national restaurant chains, international hotel companies and the thousands of people who’ve attended his seminars and live events. His distinguished... Read More →

Sponsors
avatar for Amaro Lucano 1894

Amaro Lucano 1894

Quality. Knowledge. Tradition. Ideas. | | These are the values that, for more than one hundred years, have made Amaro Lucano one of the most important reality in the spirit market. | | A story of passion, and authenticity, contained in Cavalier Pasquale Vena’s secret recipe.
avatar for Amaro Montenegro

Amaro Montenegro

More than 130 years in the making, Amaro Montenegro is shaking up the bar scene one drink at a time. With its rich legacy and intriguing taste, it’s the name on the lips of the most inspired Mixologists and the liquid on the lips of every cocktails lover in the know.
avatar for Averna

Averna

Averna is a traditional Italian after-dinner liqueur, known as amaro or digestivo (bitter or digestif). Averna's many ingredients give it richness, a full body and smooth taste with a delicate citrus fragrance that transports drinkers to the warm lands of Sicily.
avatar for Cinzano 1757

Cinzano 1757

Cinzano 1757 is a high-end, small batch, handcrafted Vermouth gently infused with the finest mature blend of aromas. It's made up of an infusion of fortified wine with aromatic hers and spices extracts, giving the liquid a deep, complex flavor with a pleasant bittersweet profile that leaves a long-lasting, full-bodied aftertaste.
avatar for Cynar 70

Cynar 70

Cynar 70 is a distinctive, natural Italian artichoke-based, bittersweet liqueur/cordial that can be enjoyed chilled, on the rocks or as a shot with a high-proof kick.
avatar for Distilleria Varnelli

Distilleria Varnelli

Distilleria Varnelli has been producing spirits since 1868 in the Marche region of Italy, in a pleasant inland area on the slopes of Monti Sibillini. The business started by the founder Girolamo Varnelli, a keen herbalist who applied his knowledge and skills to create an elixir with antimalarial and fever reducing properties, Amaro Sibilla, awarded the Gold Medal in 1909 at the International Exhibition in Turin.. At the beginning of... Read More →
avatar for Ditta Bortolo Nardini

Ditta Bortolo Nardini

The first Italian distillery. A family passion since 1779. | | Located in Bassano del Grappa, a medieval town near Venice, Nardini is the market leader in the production of premium grappa. | | The historic enterprise has successfully united their centuries-old traditions with the most advanced techniques in the industry. Grappa is the national spirit of Italy, and as the premiere Italian distillery, Nardini is dedicated to... Read More →
avatar for Edward Don

Edward Don

Owned and operated by the Don family since 1921, Edward Don & Company is the world's leading distributor of foodservice equipment and supplies. Our knowledgeable sales representatives, unmatched product selection, nationwide distribution centers, and integration of new technology make us the chosen supplier to all types of foodservice businesses including independent restaurants, national chains, health care, hospitality, country clubs... Read More →
avatar for Fernet Vittone

Fernet Vittone

In Milan, in 1842 Domenico Vittone invents Fernet a bitter obtained by the infusion of more than 40 selected herbs, including myrrh, rhubarb, chamomile, cardamom, aloe, and saffron, the most "Milanese" of all spices. Since then, at Vittone 1842 we produce Fernet according to the original patented recipe, with the same intransigence in the choice of raw materials and production processes. Today we produce a limited range of typical Italian... Read More →
avatar for Turin Vermouth

Turin Vermouth

Originating in Piedmont, a land of great wines and great tradtiions in distillery. Our passion stems from our own land and its fruits. It is trhough our constant dedication in the pursuit of the highest quality ingredients and the revision of oldrecipes that we are recognized as innovators of traditional piedmontese liqueurs. Passion, dedication, reserach, quality and taste are our characteristics and those of our products.


10:00am

How To Start A Brand Without A Distillery
If you've ever considered starting your own brand (who hasn't?), but don't have the budget to build your own distillery (who does?), this panel is for you. Industry experts will outline the long history of contract bottling; where to get your booze; how to navigate the legal issues; how to manage the distribution; and how to market your new brand. You truly can't afford to miss this seminar.

Moderators
avatar for Ryan Malkin

Ryan Malkin

Attorney, Malkin Law
Ryan Malkin is an attorney serving the alcohol beverage industry. Ryan is well versed in navigating the federal and state-by-state alcohol beverage laws, assisting clients large and small with industry specific agreements and crafting compliant marketing and sales programs. Prior to forming Malkin Law, Ryan was an attorney at Pernod Ricard USA. As attorney for Pernod Ricard USA, he guided sales and marketing teams through the intricacies of... Read More →

Speakers
avatar for Malte Barnekow

Malte Barnekow

Co-founder and CEO, The 86 Company
Malte is acting CEO of The 86 Company, which he founded back in 2010 together with industry peers Jason Kosmas, Dushan Zaric and Simon Ford after graduating with an MBA from top business school INSEAD in Paris, France. Previously, he spent 8 years with Absolut Vodka, where he first started as a Junior Brand Manager for the Caribbean and Central America, later moving into positions such as Regional Director for Latin America, Country Manager... Read More →
avatar for Harry Kohlmann

Harry Kohlmann

CEO, Park Street
Dr. Harry Kohlmann is the CEO of Park Street, a provider of productivity-enhancing and cost-saving back-office solutions, advisory services, and working capital to more than 3,000 alcoholic beverage brands from the U.S. and around the world. The company’s clients range from entrepreneurs to multi-brand global suppliers, and include craft distillers, centuries-old family businesses, award-winning wineries, innovation brands, and more... Read More →
avatar for Noah Rothbaum

Noah Rothbaum

Chief Cocktail Correspondent, The Daily Beast
Noah Rothbaum is The Daily Beast's Chief Cocktail Correspondent. He is also the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels (Ten Speed Press), which was published in the spring of 2015, and the associate editor of the forthcoming The Oxford Companion to Spirits and Cocktails (Oxford University Press), which will be published in the fall of 2017... Read More →
avatar for Barry Younkie

Barry Younkie

Sales Manager, MGP Ingredients, Inc.
Bulk alcohol providers to liquor companies.

Sponsors

10:00am

Pumping out Paradise: Secrets Behind a High Volume Tiki Bar
Learn the secrets of serving out mass quantities of multi-ingredient garnish-heavy drinks, from the development of the drink program to setting up the bar, and digging into the mind of a high volume Tiki bartender.

Moderators
avatar for Shelby Allison

Shelby Allison

partner, Lost Lake
Shelby Allison opened Lost Lake with her partner Paul McGee, Land and Sea Dept., and Martin Cate of Smuggler’s Cove in January of 2015. Since then, Lost Lake has been named Imbibe magazine’s Cocktail Bar of the Year, earned a semifinalist James Beard Award nomination for Outstanding Bar Program, a semifinalist nomination for Best New American Cocktail Bar at Tales of the Cocktail's 2015 Spirited Awards, and earned the #66 position on Drinks... Read More →

Speakers
avatar for ErinHayes

ErinHayes

Bar Manager, Lost Lake
Native Chicagoan Erin Hayes has worked in the hospitality industry since her very first job making milkshakes and lattes at Grumpy’s Cafe. As soon as she turned 21, she graduated to bartending — though it wasn't until Erin began work for the Boka Group at Lincoln Park restaurant Perennial that she discovered a passion for spirits and cocktails. Erin went on to run two unique cocktail programs with the Boka Group at The Hotel Lincoln before... Read More →
avatar for Mindy Kucan

Mindy Kucan

Lead Bartender, Hale Pele
Mindy has been an avid cocktail maker since 2009. While living in Austin, Texas and working for Hilton Hotels, Mindy started working at Anvil Bar and Refuge in Houston for one day a week to learn the proper techniques in tending bar and making drinks, and was awarded the title of Houston Press Best Bartender 2010. Since then she has moved to Portland, Oregon where she has opened and implemented a strong beverage program at Hale Pele, a... Read More →
avatar for Paul McGee

Paul McGee

partner, Lost Lake
Paul McGee has been a bartender for over 25 years, and since moving to Chicago in 2008, has been named Chicago’s Best Bartender (2010, 2011, 2013, 2014, 2015), Chicago Tribune’s Beverage Professional of the Year (2013), Jean Banchet Best Mixologist (2014), and one of Chicago magazine's 100 Most Powerful Chicagoans (2015). Since opening in January 2015, Lost Lake has been named Imbibe magazine’s Cocktail Bar of the Year, earned a... Read More →
avatar for Scotty Schuder

Scotty Schuder

Scotty Schuder, the man behind Dirty Dick tiki bar in Paris, was born in the Mojave Desert and first came to Paris in 1998 to witness Les Bleus’ victory over Brazil at the World Cup. Most recently, Scotty worked on the team that created the forthcoming Plantation Old Fashioned Traditional Dark Rum.

Sponsors
avatar for House of Angostura

House of Angostura

The House of Angostura®
Capitalizing on its heritage as the world's most well-known maker of aromatic bitters, the House of Angostura® has catapulted into the 21st century with an exquisite range of rums, the magnificent Amaro di Angostura® and of course, ANGOSTURA® aromatic bitters and ANGOSTURA® orange bitters, now in demand in more than 170 countries across the world.


10:00am

When Is A Rum Not a Rum? The Big Rum Debate
The Rum category is most diverse spirits category in the world, and with EVERY rum producing country claiming that their rum is authentic what the hell is a REAL RUM? Global rum category ambassador Ian Burrell invites you to join into what will be a heated debate on rum rules, new definitions, rum shenanigans and the future of rum. If you're a RUM lover this debate is not to be missed.

Moderators
avatar for Ian Rum Ambassador Burrell

Ian Rum Ambassador Burrell

The Global Rum Ambassador, The Rum Experience Company
One of the most travelled figures within the drinks industry, Ian has redefined the perception of an international spirits ambassador. As the only global ambassador for the rum category, he has conducted masterclasses and seminars, sipped cocktails and judged competitions on no less than 7 continents around the world. He had even taken the time to break the Guinness World Record for the largest organised rum tasting & masterclass in 2014. His... Read More →

Speakers
avatar for Alexandre Gabriel

Alexandre Gabriel

President and Owner, Maison Ferrand
Alexandre Gabriel was born and raised in France, on a farm in southern Burgundy near the medieval town of Cluny, where his grandfather taught him how to make wine and distill spirits. Twenty-five years ago Alexandre Gabriel came upon an ancient Cognac house and built it into what is known today as Maison Ferrand, in the heart of the Grande Champagne district of Cognac.  Through his passion and vision, Alexandre turned the small Cognac... Read More →
avatar for Ben Jones

Ben Jones

Director North America, House of Agricole
avatar for Richard Seale

Richard Seale

Master Distiller, Foursquare Rum Distillery
Richard Seale was born to make rum. He is the great grandson of the original R.L. Seale, Reginald Leon Seale who founded the company in 1926, making him the fourth generation to work in the family rum business. Richard serves as Master Distiller and ambassador for all the Rums which are produced at the family owned Foursquare Rum Distillery in Barbados. Richard firmly believes rum’s rightful place is among the world’s finest... Read More →
avatar for Roberto Serralles

Roberto Serralles

VP & Commercial Director, Destileria Serralles
Destileria Serralles is the birthplace of Puerto Rican Rum. Our house style emphasizes multiple-column, clean distillation, barrel aging, masterful blending and honesty.

Sponsors
avatar for Rhum Clément

Rhum Clément

Since 1887, the development of the prestigious Rhum Clement is in the purest tradition and inherited according to the rules of Homer and Charles Clement.


10:00am

Amor Amaretto presented by Luxardo
Meet Matteo Luxardo, 6th generation of the Luxardo Family, and savor a LUXARDO Amaretto Sour topped with the Original LUXARDO Maraschino Cherries, your First Sip at Tales of the Cocktail. Rich and refreshing this retro classic includes lemon sorbet to cool you down before exploring New Orleans & the 14th Annual Tales of the Cocktail. #LuxAmaretto

Personalities
avatar for Matteo Luxardo

Matteo Luxardo

Export Manager, Luxardo S.p.A.
Born in 1974, grew up in the country side till the age of 10 where I have discovered the beauty of being wild, a feeling that have never left me. Graduated from high school as a graphic designer have tried the world of university studying Japanese and Chinese, I have tried hardly the first months but then I lost my way, great parties but extreme hang over the next morning have prevented me to follow classes, so my university career ended after 6... Read More →

Sponsors
avatar for Anchor Distilling Company

Anchor Distilling Company

Named the 2015 Icons of Whisky Importer of the Year by Whisky Magazine, Anchor Distilling Company aims to provide the bridge between discerning buyers and world's finest spirits. A privately owned distiller and importer, Anchor boasts an artisanal portfolio with over 400 specialty products from nearly 26 countries. Our products are from multigenerational family-owned companies, and are sought by connoisseurs for their superior handcrafted... Read More →
avatar for Luxardo

Luxardo

LUXARDO® is Italy’s premier liqueur producer, creating essential ingredients for modern and classic cocktails. Founded in 1821 by Girolamo Luxardo, the company is still family-owned and managed by the sixth generation of the Luxardo Family. Based in Torreglia, located in the Veneto Region in northeastern Italy, the Luxardo Family cultivates around 30,000 of their exclusive Marasca Cherry trees, a proprietary varietal of sour cherries.


Wednesday July 20, 2016 10:00am - 1:00pm
Royal Ballroom B at the Hotel Monteleone

10:00am

Rye Not Pre-Game presented by Wyborowa Wódka
Come by The Corner Bar stocked with Wyborowa Wódka and pre-game for the tremendous weekend of Tales that lies ahead! Bring your friends, get to know us, and call us Wybo as our friends do. It’s never too early at Tales of the Cocktail and we’re bringing out the best. Grab some chilled shots of Wybo paired with savory surprises, enjoy Wybo on tap, and Rye Not have a cocktail as well? Na Zdrowie!

Personalities
avatar for Zach Lynch

Zach Lynch

Bar Manager, The Ice Plant
After tending bar in Orlando for a little over ten years in different formats from fine dining to microbrews and craft cocktails I helped found the Central Florida Chapter of the USBG. When working a booth at Rum Renaissance met the owners of the Ice Plant and St Augustine Distillery and decided to relinquish my position as the president of the bartenders guild and bar manager position at Prato in Winter Park to take on the beverage program at... Read More →

Sponsors
avatar for Wyborowa Wódka

Wyborowa Wódka

Wyborowa – Wybo for short – genuine Polish vodka, created in 1927 with over 500 years of Polish vodka craftsmanship. | | With quality highlighted by more than 20 international awards from around the world including Vienna, Rome, Brussels and San Francisco, the Pure Rye Grain combined with a traditional distillation technique and pristine water gives Wybo its exceptional smoothness. | | Imported from Poland – the home of vodka - Wybo is... Read More →


10:00am

Shots of Inspiration: Bitter Makers and Author Signings
Located in the Hotel Monteleone lobby, the "Shots of Inspiration" tables return with one of the most exhaustive collections of cocktail books including the newest titles and old favorites.

Stop by throughout the week for our special book signings where the world’s best cocktail writers will be on hand to talk about their latest works and sign a copy for you to take home. Bitter Makers will also be on hand to discuss and sample their new and classic products. Join us to find a little inspiration all week long. 

*Author signings and bitter tasting time slots are 1 hour long and include different authors and bitter makers each day. Be sure to check the daily schedule to see who and when they will be there!*

10:00 AM

  • Bittered Sling Bitters






11:00 AM




12:00 PM 



1:00 PM 




2:00 PM




3:00 PM




4:00 PM




5:00 PM


Personalities
avatar for Adam Ford

Adam Ford

Founder, Atsby Vermouth
Adam Ford, a lawyer by profession, is the founder of Atsby New York Vermouth. Inspired by a vermouth he tasted in Italy, Ford sought to create an American vermouth using local, artisanal ingredients. In the process of researching the perfect combination of botanicals for his product, he discovered the long-forgotten history of what was once America’s most glamorous spirit, and so this book was born. Ford lives in New York City with his family... Read More →
avatar for Alex Day

Alex Day

Partner, Proprietors LLC
Geeky bartender when possible, professional bartender wrangler in practice. | Co-owner of Proprietors LLC, Death & Co, Nitecap, 151, Honeycut, The Normandie Club, and The Walker Inn. Co-author of "Death & Co: Modern Classic Cocktails."
avatar for Amy Zavatto

Amy Zavatto

Spirits/Wine/Cocktails writer.
avatar for David Kaplan

David Kaplan

Proprietor, ProprietorsLLC
David Kaplan is the founder and co-owner of Death & Company, a New York City nightlife destination, as well as the founder and co-owner of Proprietors LLC, a full service hospitality company, with Alex Day and Devon Tarby. | David has worked in the hospitality business since the age of 13. On NYE of 2006/07, he opened Death & Company, a cocktail bar in the Eat Village of Manhattan. Soon after the establishment opened, Death &... Read More →
avatar for Francois Monti

Francois Monti

Author & Journalist
François Monti is a Belgian cocktails and spirits writer who has been living in Madrid since 2009. He was one of the writers for French magazine Ginger (Spirited Awards finalist for Best Publication in 2014). His personal blog, Bottoms Up, available in both French and Spanish, is a must-read for cocktail aficionados. In 2014, he published his first book, ‘Prohibitions’, a short pamphlet against the State’s anti-alcohol policies and a... Read More →
HG

Heather Greene

Heather Greene is one of America’s leading whiskey experts, media’s newest “go-to” woman on the topic of brown spirits, and New York Times shortlisted author of Whiskey Distilled, A Populist Guide to the Water of Life on Viking Studio, an imprint of Random House Penguin. Her whiskey column for Eater National, “Strait Up,” gets rave reviews for her pithy, irreverent but smart peek into the... Read More →
avatar for Jeff Cioletti

Jeff Cioletti

Founder/Author/Editor, The Drinkable Globe
Jeff Cioletti’s tenure in liquid literacy has exposed him to some of the best libations the world has to offer and given him access to the producers and purveyors of such fine refreshments. His combines his love of drink with a passion for travel and one usually involves the other. As former editor-in-chief (and current editor-at-large) of Beverage World magazine, author of “The Year of Drinking Adventurously,” founder of The Drinkable... Read More →
avatar for Mark Bylok

Mark Bylok

Author & Publisher, The Whisky Cabinet
Mark Byok authored The Whisky Cabinet, co-hosts The Whisky Topic Podcast, and is the publisher of whsky.buzz website. He's been writing about whisky for over 8 years, focused on whisky culture & trends, whisky reviews, and cocktail culture. Mark's book was an overnight Amazon best-seller in January of 2015 and The Whisky Topic podcast is a top-rated podcast on iTunes.
avatar for Marvin Allen

Marvin Allen

Best Cocktail Judge
avatar for Mirella Amato

Mirella Amato

Global Director - Beer Knowledge and Appreciation, Anheuser-Busch InBev
Beer specialist, Mirella Amato, has dedicated herself to promoting local the art of beer appreciation since 2007. She is one of eleven people in the world to have earned the title of Master Cicerone®. Mirella is a National Level BJCP judge and has sat on the jury for the Canadian Brewing Awards, Great American Beer Festival, European Beer Star and World Beer Cup. She is the author of Beerology: Everything You Need to Know to Enjoy Beer…Even... Read More →
avatar for Noah Rothbaum

Noah Rothbaum

Chief Cocktail Correspondent, The Daily Beast
Noah Rothbaum is The Daily Beast's Chief Cocktail Correspondent. He is also the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels (Ten Speed Press), which was published in the spring of 2015, and the associate editor of the forthcoming The Oxford Companion to Spirits and Cocktails (Oxford University Press), which will be published in the fall of 2017... Read More →
avatar for Reid Mitenbuler

Reid Mitenbuler

Reid Mitenbuler is the author of Bourbon Empire: The Past and Future of America's Whiskey (Viking, 2015). His writing has appeared in The Atlantic, Slate, Salon, and Whisky Advocate, among other publications.
avatar for Wayne Curtis

Wayne Curtis

writer, Freelance
Wayne Curtis is the author of “And a Bottle of Rum: A History of the New World in Ten Cocktails” (2006), a look at the long and ignoble history of America’s most reviled spirit. He’s also a contributing editor at The Atlantic magazine, where he wrote the “Drinks” column from 2008 to 2014, and at Imbibe, where he's written the Behind the Bar column since 2014. He’s written about spirits for many publications, including Forbes... Read More →

Sponsors
avatar for 18.21 Bitters

18.21 Bitters

18.21 Bitters is a bitters and cocktail mixer company based in Atlanta, GA. We craft small batch bitters, tinctures, syrups, tonic, ginger beer, shrubs, and craft cocktail mixers using the freshest local ingredients. Craft a better cocktail.
avatar for Berg & Hauck's

Berg & Hauck's

From the picturesque Bavarian alpine region in Germany comes an authentic line of fine food & cocktail flavoring, manufactured with traditional methods and skilled craftsmanship. The pristine environment of Germany’s southernmost area has a rich history in herbal extracts. Naturally, it is also the home of the high quality bitters brand Berg & Hauck. Superior ingredients are sourced from all over the world to achieve the best flavor... Read More →
avatar for Bittercube

Bittercube

Recognized as innovators in the craft bitters scene since 2009, Bittercube Bitters are developed and created in Milwaukee, WI, by hand with naturally sourced ingredients. No extracts or oils have ever been used in Bittercube Bitters.
avatar for Dale DeGroff's Pimento Aromatic Bitters

Dale DeGroff's Pimento Aromatic Bitters

Handcrafted by Dale DeGroff and renowned absinthe distiller T. A. Breaux, Dale's bItters combines the delightfully complex pimento allspice berry with a hint of anise and other herbs, providing a distinct new flavor that enhances many cocktails. | | Crafted entirely from whole botanicals with no commercial flavors or artificial dyes, Dale DeGroff’s Pimento Aromatic Bitters™ enhances cocktails without overpowering. Use to spice rum... Read More →
avatar for Octavia Books

Octavia Books

Please join New Orleans independent bookstore Octavia Books at Tales of the Cocktail 2016 where we are back with the on-site book store in the lobby of Hotel Monteleone.
avatar for Wild Hibiscus Flower Company

Wild Hibiscus Flower Company

Makers of unique and delicious products using hibiscus and other edible flowers. Products include the original Wild Hibiscus Flowers in Syrup for the ultimate edible flower garnish and ruby-red natural hibiscus infused syrup. Used for many types of beverages and in sparkling wine. We also have a range of flower extracts, flower teas and flower salts to add natural flavor and color to cocktails.
avatar for Wilks & Wilson

Wilks & Wilson

Wilks & Wilson is a company based in Indianapolis, Indiana that produces fine elixirs, mixes and bitters made from old world recipes utilizing natural and mostly organic ingredients. Our products are designed to allow anyone to create a superior craft cocktail with the spirit of their choice.


10:30am

Make Your Own Small Batch presented by Elijah Craig Small Batch Bourbon
Limited Capacity full

We hope you paid attention in chemistry class! Try your hand at combining various samples of Bourbon that have met our quality standards to create your very own batch. Ambassador Bernie Lubbers and the rest of the Heaven Hill Distillery team will be on hand to guide you through an extremely hands on look at the attention to detail and superb craftsmanship that gives Elijah Craig its ideal balance of age, robust body and rich flavor.

Personalities
avatar for Bernie Lubbers

Bernie Lubbers

Global Whiskey Ambassador, Heaven Hill Brands
Host of WhiskeyProf.com | Author of Bourbon Whiskey - Our Native Spirit | Writer/Performer of Bourbon Thru Bluegrass

Sponsors
avatar for Heaven Hill

Heaven Hill

America's largest family-owned and operated distilled spirits producer and marketer, Heaven Hill Brands has grown beyond its traditional roots as a Bourbon distiller to become the country's seventh largest overall distilled spirits producer and marketer with a portfolio of well-known, innovative and relevant products. In addition, Heaven Hill has seen its export business grow significantly with products now shipped to over 60 countries worldwide... Read More →


10:30am

Aqua Vitae:Water, Water (not) Everywhere
Low proof or high, it’s in every spirit. Shaken or stirred, it’s in every cocktail. We serve it to our customers when they arrive, and we clean their glasses with it when they leave. We take it for granted, but it’s integral to our industry and every other one for that matter. H20, Water, Agua! The colorless, flavorless ingredient no one ever talks about but can’t mix (or live) without. It’s the cheapest ingredient on your rack, and the cocktail bars of the future might not have any…... With the rapid increase of beverage programs throughout the country (and world) and the scarce water resources, are we on the verge of a potential shortage of our cocktail's most important component? Alarming actions were taken this year in bars throughout California during the year long drought including state penalties for water service and waste. And yet, this same scenario has and could easily happen in your hometown. How do we manage the growing demand for beverages while attempting to safeguard our planet's most precious element? Come engage in a thought provoking conversation and learn the facts with some of the country's leading experts on this topic: Chad Arnholt (Co-Founder of Tin Roof Drink Community: Beverage Consultants specializing in education and sustainable bar design), Eliot Sherman (EPA Environmental Scientist - Office of Water), and Pamela Wiznitzer (Creative Director, Seamstress). It's time to learn what happens to all that liquid once it's dumped down the drain. We can enact water efficiency initiatives in our venues and bring this subject afloat.

Moderators
avatar for Pamela Wiznitzer

Pamela Wiznitzer

Creative Director, Seamstress
Pamela Wiznitzer has a true passion and zest for the industry that is seen and tasted in every drink she serves and also transcends the bar. Since 2006, Pamela has been working throughout NYC, and most recently as the Creative Director and bartender at Seamstress on the Upper Eastside of Manhattan. She has earned honors from her industry peers such being selected as winning 1st place in the 2014 National Restaurant Association's "Star of the... Read More →

Speakers
avatar for Chad Arnholt

Chad Arnholt

Co-Founder, Tin Roof Drink
CHAD ARNHOLT is a founder and partner in Tin Roof Drink Community and co-director of Bars for Ken Friedman and April Bloomfield. | | CHAD got his start in the vibrant Boston cocktail scene. His experience ranges from fine dining to clubs, and from dives to cocktail bars. Palmares include lead bartender at Trick Dog in San Francisco, opening Boston’s Woodward at Ames and Citizen Public House. He received his MFA from Tufts University and... Read More →
avatar for Eliot Sherman

Eliot Sherman

Eliot Sherman is an environmental scientist and water management specialist by day and bar fly by night. His personal and professional passions dovetailed when he became acutely aware of the lacking environmental responsibility throughout the food and beverage industry. | | Eliot received his BS in Environmental Science from the State University of New York at Buffalo, and his MS in International Water Management from Ben Gurion... Read More →

Sponsors

10:30am

Going Back To Your Roots To Find Success
The path to success is paved with interesting choices, passion, determination and knowledge but how can these be applied to broadening personal growth and securing a strong future in the industry and beyond? Many people find themselves in the bar industry as explorers from other professions looking for more excitement, ready cash and more often than not, fun. The tendency, once they have caught the bug of bartending, is to deny the past and focus on learning a new truth. Old text books and experiences are consigned to the high shelf and are replaced with recipes, distillation temperatures, obscure bar tools, techniques and service mantras. Little do most know that the road to sustainable success in the industry is often signposted more clearly by their initial calling than by their new vocation. By the same token bar owners often see themselves as architects of a vision - benign dictators who can do it all. They often overlook the dormant skills and talents that their staff bring to the table which could help their business reach new heights. In this seminar we will draw on the experiences and lessons from three of the best known bartender turned business people in the industry to find out how they have navigated their path to a diverse and opportunity filled portfolio of activity. Multi award winning Jim Meehan counts amongst his credits, journalism, furniture design, brand development, and bar ownership all as developments to his start in the industry as a door guy turned bartender in Madison Wisconsin. Ryan Chetiyawardana counts fashion, biology, philosophy, product design and art as influences that have taken him from Bartending to becoming his own multi-faceted, brand. Both have one thing in common, a varied and broad background and skill set which has allowed them to spot opportunities that others may have overlooked or not had the ability to see. Most beyond-the-bar seminars focus on how individuals can sustain their career based on the knowledge and skills they acquire working behind the bar. This seminar draws on their alter ego and encourages bar owners to see past the skills and knowledge to get the job done to see the dormant talents lurking in their staff which can transform their business

Moderators
avatar for Ian McLaren

Ian McLaren

Director Trade Advocacy & Training, Bacardi USA
A proud Scotsman, Ian started his career in the alcohol business straight from school working for an independent wine merchant in his home town of Edinburgh. From here his formative years in the On Premise were spent in the late night scene working in more sticky floored nightclubs than he’d care to admit in some of the less desirable cities in the North of England. | From there it was onwards and upwards back to his home town where he was... Read More →

Speakers
avatar for Ryan Chetiyawardana

Ryan Chetiyawardana

Mr Lyan!, Mr Lyan
Ryan (A.K.A Mr Lyan) has been involved in several of the UK’s best bars for over a decade. He helped take the last four of these including Bramble, 69 Colebrooke Row and The Whistling Shop onto national titles and all featured in the Top 40 World’s Best Bars for Drinks International. Personally he has twice been named UK Bartender of the Year and has title to several national competitions. Ryan has been a contributing columnist to... Read More →
avatar for Jim Meehan

Jim Meehan

Jim Meehan, author of the The PDT Cocktail Book, entered the hospitality business in 1995 while studying at the University of Wisconsin at Madison. He worked his way through school as a bartender, then moved to New York City in 2002 to hone his palate and develop his craft in venues such as Five Points, Pace, Gramercy Tavern and the Pegu Club. In 2007 Meehan opened PDT, a hidden cocktail lounge attached to a legendary hot dog stand in the... Read More →

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi


10:30am

O Canada presented by Crown Royal
Join the Diageo Masters of Whisky for a celebration of all things Canadian – flannel, hockey, hockey hair, politeness, pop music and whisky. Enjoy poutine, bacon and tasty cocktails – and sip on the 2016 World Whisky of the Year, Crown Royal Northern Harvest Rye.

Personalities
avatar for Ewan Morgan

Ewan Morgan

National Director : Diageo Masters of Whisky, Diageo
Ewan is a third generation ‘whisky man’. His father was maltings manager at Tamdhu Distillery in Speyside and later the distillery manager at Highland Park Distillery on the island of Orkney. His Grandfather was the brewer at the famed distillery Cardhu. Ewan was born in Dufftown, Scotland, which is often referred to as ‘The Whisky Capital of the World’ (More whisky is produced in Dufftown than any other town – in the World... Read More →
avatar for Lauren Mote

Lauren Mote

Co-Proprietor, Bittered Sling Bitters
Mixologist. Sommelier. Architect of potions, tonics and elixirs. Accomplished emcee, writer and cocktail judge. International spirits diplomat. Award-winning bar personality Lauren Mote wears many hats, but she’s perhaps best known as the co-proprietor of Bittered Sling— a wildly successful line of high-quality, small-batch cocktail and culinary bitters— and most recently the bar manager of the downtown Vancouver hotspot UVA Wine... Read More →
avatar for Stephen Wilson

Stephen Wilson

National Brand Ambassador for Crown Royal, Diageo

Sponsors

10:30am

Tianguis de Bebidas Mexicanas presented by Montelobos, Don Fulano, Fortaleza, Arette, Wahaka, Heavy Metl, Back Bar Project, Ilegal, Pierde Almas, Mestizo Mezcal, Mezcal Tosba and Sotol Hacienda
Experience Mexico through a traditional Mexican Spirits tasting. Tequila from the Bajío, Southern Mexico´s Mezcal and Sotol from the Northern region. Join us on a journey that reflects the culture and traditions of Mexico.

Brands featured: Mezcal Wahaka, Montelobos, Rey Campero, Real Minero, Mezcalósfera, Nuestra Soledad, El Jolgorio, Pierde Almas, Ilegal Mezcal, Tequila Fortaleza, Don Fulano, Sotol Por Siempre, Hacienda de Chihuahua, Ancho Reyes, Arette Tequila, Los Danzantes, Mestizo Mezcal, and Mezcal Tosba.

Personalities
avatar for Ancho Reyes

Ancho Reyes

Ancho Reyes | El auténtico y original licor de chile ancho. | | Ancho Reyes® es un licor hecho a partir del extraordinario chile ancho, inspirado en una receta de los años 20´s, originaria de la ciudad de Puebla de Zaragoza. | | Ancho Reyes® es un repaso de sabor en las tradiciones, costumbres y cultura de México, al olfato entrega notas a chiles secos, canela, cacao, tamarindo, madera húmeda y... Read More →
avatar for Ricardo Pico

Ricardo Pico

Brand Ambassador, Sotol Hacienda de Chihuahua
Brand Ambassador for Sotol Hacienda de Chihuahua. Sotol and Mexican Spirits enthusiast and explorer.
avatar for William Scanlan III

William Scanlan III

Chief Mezcalhead, Heavy Metl Premium Imports
avatar for Yira Vallejo

Yira Vallejo

Social and Cultural Projects, Mezcal Pierde Almas
From NY to Oaxaca. From an executive position to a job that allows me to develop cultural and social projects for craft mezcal producing villages. Extensive experience in craft brand development and sales. I am excited to be part of the Pierde Almas family at this important juncture in the history of mezcal. It’s been a long journey - from Mexico to NY and back - and the bicultural experience and acquisition of business tools has enriched my... Read More →

Sponsors

10:30am

Shochu-Discover Japan's #1 Sprit presented by Japan Sake and Shochu Maker Association
Japan Sake and Shochu Makers Assoication is showcasing 7 authentic Shochu and 1 Awamori that are the most traditional and the national alcohol beverages of Japan along with Sake.With written records dating back to the 1500s, Shochu and Awamori are a Japanese distilled spirit that outsells Sake in present-day in Japan. There are various ingredients used for Shochu, and various ways to be enjoyed, with hot water or on the rocks.

Sponsors
avatar for Japan Sake and Shochu Association

Japan Sake and Shochu Association

ABOUT THE JAPAN SAKE AND SHOCHU MAKERS ASSOCIATION: The Japan Sake and Shochu Makers Association was established in 1953 pursuant to the Japanese Act on Securing of Liquor Tax and on Liquor Business Associations. Ensuring safe and secure liquor business transactions, it oversees the promotion, development, and distribution of Sake and Shochu in Japan and around the world. The association is comprised of 1700 members from Japan, and includes... Read More →


11:00am

A Great British Discussion on Gin presented by William Grant & Sons and UK Government
Gin has long been synonymous with Great Britain, from Hogarth’s pictures and the Old Tom black cat dispensaries to the shiny new stills and Gin Palaces of the 1800s. As the darling spirit of the cocktail movement gin continues to have her say. Join a passionate discussion led by Iain Griffiths of Dandelyan, London for a discussion on the future of gin and the role Great Britain continues to play!Presented by UK Government & William Grant & Sons

Personalities
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →
avatar for Iain Griffiths

Iain Griffiths

Business Manager, Mr Lyan Ltd
Iain Griffiths has been involved in the hospitality industry for over ten years. He has extensive knowledge of all aspects of the business from his experience in his native Australia where he not only oversaw the opening of several bars and clubs, but also the creative aspect of the cocktail world having worked at both Black Pearl in Melbourne and Eau de Vie in Sydney. | | Following this, Iain moved to Edinburgh to manage the world renowned... Read More →

Sponsors

11:00am

Booze, Brass & Burlesque presented by Woody Creek Distillers
They say you can live in any city in America, but New Orleans is the only city that lives in you.

Kick off your Tales experience by immersing yourself in the best New Orleans has to offer all in one sensational tasting room - classic big easy cocktails, a boisterous brass band and the sultry styling’s of NOLA’s own Bustout burlesque performers. We at Woody Creek Distillers like keepin’ it real - real spirits, real distilling, real New Orleans. Come join national brand ambassador Sean Kenyon, Master Distiller David Matthews and Owner Mark Kleckner as we celebrate #TheReturnOfReal in New Orleans - in true Crescent City style!

We will be featuring cocktail creations by 2014 Tales of the Cocktail Spirited Award Winning Best Bartender and owner of Williams & Graham Sean Kenyon, sampling our farm to bottle batch distilled spirits paired with classic creole cuisine - and who could forget - the entertainment!

Long after the tasting rooms close and the seminars end, you’ll head home with a ‘tale’ from the big easy you won’t want to miss!

Personalities
avatar for David Matthews

David Matthews

Head Distiller, VP of Operations, Woody Creek Distillers
avatar for Keith Hemeon

Keith Hemeon

V.P. ofSales, Woody Creek Distillers
avatar for Sean Kenyon

Sean Kenyon

Bartender/Proprietor, Williams & Graham, Denver, CO
Sean Kenyon was literally born to be behind a bar. He is a third generation Barman, his Grandfather, Mother and Father have been pub owners and bartenders in New Jersey since the 1930's. Sean was raised in his family's pubs and while other kids wanted to be firemen or super heroes, he always wanted to be a Bartender. He first stepped behind the bar at the young age of sixteen and has never left. Over the course of his 29-year bartending career... Read More →

Sponsors
avatar for Woody Creek Distillers

Woody Creek Distillers

When we founded Woody Creek Distillers, we knew we wanted to make nothing but the finest craft spirits, each with a unique taste and character that was true to the origins of that spirit. | | It’s a standard we hold ourselves to every day. And why we grow and harvest some of our ingredients ourselves – like the potatoes for our premium vodka. And source those we don’t from trusted Colorado farms, like the rye in our 100% rye... Read More →


11:00am

The Barman's Suite presented by Tales of the Cocktail and The Liquor Cabinet
Located on the top floor of the Hotel Monteleone, The Barman’s Suite is a curated studio apartment featuring handmade products relevant to bartenders and cocktail fanatics alike. We’ve worked with makers and designers across the country, to outfit this suite in a way that goes well beyond barware. You’ll find mahogany cutting blocks, champagne-themed doormats, a cocktail-inspired pillowcase and shower curtain, gin & tonic lip balm, bar-centric apparel, accessories and more. With dozens of crafted items tested and approved by Tales of the Cocktail, you’ll want to make yourself feel right at home. Come drop by anytime from11am to 2pm every day during Tales.

RFID wristband required for entry.  The Barman's Suite is presented by Tales of the Cocktail and The Liquor Cabinet.


11:30am

Brand Builder: Building business plans that win Presented by Distill Ventures
Limited Capacity full

Brand Builder is a day of talks for people launching and growing independent spirits brands.

Created by Distill Ventures – the world’s first accelerator for spirits brands – it will feature experts and successful entrepreneurs from across the industry.

The sessions will include contributions from seasoned professionals from all sectors of the industry, alongside the Distill Ventures team. If you’re looking for insight into creating and growing a successful consumer brand in the increasingly crowded US spirits market – this day is for you.

Building business plans that win

Some brands succeed through luck. But 99% of the time they succeed because they pick the right strategy, and translate that into an effective business plan.

Creating a plan which balances the need to create pull as well as push, which includes ambitious but realistic volume targets, and which meets the expectations of industry investors, is no mean feat.

In this session, Distill Ventures will talk through the likely costs and expected sales performance targets for the early test years, the period of expanding outside of your home market, and the point where you start hitting national scale. For each of these phases, the founders of some of the US’ most successful independent spirits businesses will share their insights.

To reserve a seat at this session please RSVP below, the event is open to attendees with a Tasting Room Wristband however reserving a seat is essential as we have limited capacity. 

RSVP HERE:
https://www.eventbrite.co.uk/e/building-business-plans-that-win-tickets-24339909324

Personalities
avatar for Brian Ellison

Brian Ellison

President/CEO, Death's Door Distillery
I live in Wisconsin, we tend to be friendly and talk to people about whatever they want to talk about. I really like talking about my gin, and drinking it, and talking about drinking it.
avatar for Gonzalo de la Pezuela

Gonzalo de la Pezuela

Managing Director, Distill Ventures North America
Entrepreneurship and brand building in the spirits market
avatar for Raj Bhakta

Raj Bhakta

Founder and CEO, WhistlePig
Raj Bhakta is the Founder and CEO of WhistlePig, the world’s premier rye whiskey. In 2007 he began his journey to create the world’s finest whiskey - purchasing a 1,300 acre historic dairy farm in Vermont - and by 2010 transformed it into the WhistlePig headquarters. As an entrepreneur Raj led a number of successful businesses ventures, including founding and operating an automotive valuation dot com and spearheading a hotel... Read More →
avatar for Simon Ford

Simon Ford

Co-founder, The 86 Co
Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & spirits and marketing some of the biggest spirits brands on the planet. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences such as the NY Food & Wine Festival, Sydney Bar Show, London Cocktail week, The CIA’s... Read More →
avatar for Tom Bulleit

Tom Bulleit

Founder, Bulleit Distilling Co.

Sponsors

11:30am

Make Your Own Small Batch presented by Elijah Craig Small Batch Bourbon
Limited Capacity full

We hope you paid attention in chemistry class! Try your hand at combining various samples of Bourbon that have met our quality standards to create your very own batch. Ambassador Bernie Lubbers and the rest of the Heaven Hill Distillery team will be on hand to guide you through an extremely hands on look at the attention to detail and superb craftsmanship that gives Elijah Craig its ideal balance of age, robust body and rich flavor.

Personalities
avatar for Bernie Lubbers

Bernie Lubbers

Global Whiskey Ambassador, Heaven Hill Brands
Host of WhiskeyProf.com | Author of Bourbon Whiskey - Our Native Spirit | Writer/Performer of Bourbon Thru Bluegrass

Sponsors
avatar for Heaven Hill

Heaven Hill

America's largest family-owned and operated distilled spirits producer and marketer, Heaven Hill Brands has grown beyond its traditional roots as a Bourbon distiller to become the country's seventh largest overall distilled spirits producer and marketer with a portfolio of well-known, innovative and relevant products. In addition, Heaven Hill has seen its export business grow significantly with products now shipped to over 60 countries worldwide... Read More →


12:00pm

Meet the Makers: Time & Oak
Join Joshua Thorne, co-founder of Time & Oak, as he discusses his inspiration behind their Signature and Dark Whiskey elements. Thorne will demonstrate the spirits aging process and share insights on best uses and spirits for this product. 

The Signature Whiskey Elements smoothes your whiskey while adding essential barrel-aged flavor within 24 hours. The Signature Dark Whiskey Elements draw out notes of mellow smoke and charred oak from your whiskey.

Connect with Time & Oak on Facebook and follow them on Instagram and Twitter at the handle: @WhiskeyElements


12:15pm

Crafted Conversation
Jordan Bushell, Hennessy’s National Ambassador will moderate a diverse panel of the industries top minds, Charles Hardwick, Don Lee, Maria Pribble and Lauren Mote. The conversation will revolve around the current state of the bar industry.  The industry is in a malaise of sorts with regards to inclusion of diverse backgrounds.  This represents a lost opportunity for all involved, bars, brands and consumers.

This solution oriented talk will address the past, where these paradigms started in our industry.  The present day look at the problems and how they developed along with the needs for the future and what we all can do to help solve the complicated issues we all face.

Moderator: Jordan Bushell

Speakers:


  • Charles Hardwick

  • Don Lee

  • Maria Pribble

  • Lauren Mote


Speakers
avatar for Don Lee

Don Lee

designer • technologist • philosopher • educator, cocktailkingdom.com
Don Lee is a Southern California expatriate now residing in NewYork City. He left his respectable career in IT to pursue his passion for food and cocktails. He opened PDT (Please Don’t tell) as the Beverage Director in 2007 and started the hard spirits program for Momofuku. Don is also a “Bar Ready” graduate of the Beverage Alcohol Resource (BAR) currently developing professional bar tools at CocktailKingdom.com and lectures... Read More →

Personalities
avatar for Jordan Bushell

Jordan Bushell

Head of Mixology and Brand Education, Hennessy
In his constant pursuit for the perfect cocktail, Jordan Bushell joined the Hennessy team in 2010 as the US Ambassador of Mixology and Brand Education. Travelling all around the globe to discover new flavors and techniques, he brings his knowledge, experience and passion when crafting cocktails for Hennessy Cognac. Celebrating the 250th anniversary, Bushell was the man behind the design, development and creation of the diverse cocktails... Read More →
avatar for Lauren Mote

Lauren Mote

Co-Proprietor, Bittered Sling Bitters
Mixologist. Sommelier. Architect of potions, tonics and elixirs. Accomplished emcee, writer and cocktail judge. International spirits diplomat. Award-winning bar personality Lauren Mote wears many hats, but she’s perhaps best known as the co-proprietor of Bittered Sling— a wildly successful line of high-quality, small-batch cocktail and culinary bitters— and most recently the bar manager of the downtown Vancouver hotspot UVA Wine... Read More →
avatar for Maria Pribble

Maria Pribble

Independent Consultant
Maria Pribble has over 20 years experience in the wine and spirits industry and has worked for many major spirits suppliers in her career. She has helped to build mass and small brands across numerous categories and and has also led the innovation of new to market brands. She is extremely passionate about the wine and spirits industry and consults on the sales and marketing strategies for a number of wine and spirits brands.

Sponsors

Wednesday July 20, 2016 12:15pm - 2:15pm
Restaurant R'evolution 777 Bienville St, New Orleans, LA 70130

12:30pm

From Bartender to Bar Partner
Bartenders are rising in the cocktail industry, not only creatively, but as partners in their bars and they are reaping the rewards of ownership. What does it take to find a partnership that works? How can bartenders find backers that see them as true partners, not just talent? In this seminar, we will meet three bartenders who are now partners and co-owners of their operations. They include Jim Kearns, who partnered to create Slowly Shirley, The Happiest Hour and Tijuana Picnic, Meaghan Dorman, who is a partner at The Bennett, Dear Irving and Raines Law Room with Alberto Benenati and Yves Jadot, as well as Lucinda Sterling, who is a partner at Middle Branch and Seaborne with the late Sasha Petraske. They will discuss how they found their business partners, how their relationships evolved and blossomed over the years, the challenges they had to overcome and how they balance their passion for bartending with operational responsibilities.

Moderators
avatar for Michael Anstendig

Michael Anstendig

Partner, Hanna Lee Communications
Michael Anstendig is a communications maven specialized in the best things in life: spirits, cocktails, food and hospitality, with extensive experience as a freelance writer and public relations professional. | | Michael’s writing has appeared in the New York Times, The New York Observer, New York Daily News, Tennis Magazine, Food Arts, Nation’s Restaurant News, Time Out New York, and New York Magazine’s website, nymag.com, where he... Read More →

Speakers
avatar for Meaghan Dorman

Meaghan Dorman

Bar DIrector, Dear Irving Raines Law Room The Bennett
Meaghan Dorman is currently the Bar Director of New York City’s Raines Law Room (2 locations) Dear Irving and the Bennett. She has worked with partners Yves Jadot & Alberto Benanati since its Raines Law Room 2009 opening. In June 2014, she and the RLR team opened Dear Irving, a cocktail bar in the Gramercy neighborhood. Dear Irving was a Top 10 finalist for Tales of the Cocktail Best New American Cocktail Bar, and listed by Esquire Magazine... Read More →
avatar for Jim Kearns

Jim Kearns

Head Bartender and Partner, The Happiest Hour
Jim Kearns is head bartender and partner at The Happiest Hour, a new bi-level drinking and dining destination in New York’s Greenwich Village that salutes America’s sexiest decades. He is responsible for developing and executing a beverage program at the highest level and ensuring top-flight service to create the ultimate guest experience. | | On the main floor, Kearns’ house-made syrups fuel The Happiest Hour’s casual... Read More →
avatar for Lucinda Sterling

Lucinda Sterling

Owner/Bartender, MIddle Branch
Lucinda Sterling began her journey into bartending by packing up her SUV in Denver and embarking on a cross-country road trip to the East Coast. A New York City pit stop became a permanent residence, and more than ten years later, Lucinda still calls Manhattan home. | | With no bartending experience at all, Lucinda found a road into the industry by becoming a regular at New York’s famed Milk & Honey cocktail bar in 2005, where she was... Read More →

Sponsors

12:30pm

Grasping for Air
Atmospheric air is primarily made up of nitrogen, oxygen and carbon dioxide. Air is one of the most accessible yet elusive ingredients in the bartenders' arsenal. We are constantly trying to preserve precious vermouths and other highly perishable items by shielding the from as much air exposure as possible. At the same time we implement force carbonation and shaking techniques as we seek to achieve that sweet spot of aeration and dilution in cocktails. Should we consider air a friend or a foe? In this seminar join cocktail maven, Jaymee Mandeville as she sheds light on the methods practiced by bartenders around the world and through time. Panelists with diverse backgrounds weight in on topics like the science of oxidation and application of NO2 vs CO2. To shake, throw, stir...is there a difference...or are we just putting on airs?

Moderators
avatar for Jaymee Mandeville

Jaymee Mandeville

Senior Portfolio Ambassador - Bacardi USA West, Team Enterprises
This West Coast native started off behind Hollywood's starlit nightclubs slinging at a high volume pace. As with many Angelenos, Jaymee had quite a few career aspirations and worked for well known motion picture studios, talent agencies and as a fashion stylist for top magazines and TV shows. The shifts till 4 am followed by 6 am call times on set became too much, so she explored the restaurant side of the bar and was delighted to marry her... Read More →

Speakers
DE

Daniel Eun

The Normandie Club
avatar for Erik Lorincz

Erik Lorincz

Head Bartender, American bar, The Savoy
Erik started his career graduating from the Hospitality School in his native Slovakia in 1999. Shortly afterwards he came across the first bartending book by Roman Uhlir. This inspired Erik greatly and he decided to take up the opportunity to learn about bartending. He joined a three month intensive bartending program in Prague run by Roman Uhlir; who became his first mentor. | In January 2004, Erik decided to move to London to improve his... Read More →
avatar for Shelley Menze

Shelley Menze

Sr. Beverage Scientist, Bacardi

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi


12:30pm

Lock, Stock and Six Smoking Barrels
Wood finishes have become a popular way to add another dimension of flavour to whisky, but just how much do you know about the process? It’s not as simple as you’d think. Join Becky Paskin, editor of Scotchwhisky.com, Balvenie’s Jonathan Wingo, Angel’s Envy’s Wes Henderson and Teeling Whiskey Company’s Kevin Hurley for an exploration of extraordinary whisky cask finishes from Scotland, Ireland and the USA. You’ll be given the opportunity to sample six fascinating whiskies finished in various casks from within the panel’s own warehouses, including some that are unavailable in the United States. Discover how finishing has become a standard practice in Scotland and even influenced innovation in the USA, as well as the science behind precisely how different casks and their previous contents affect a whisky’s flavour. Find out which barrels are the finest for finishing, and which ones distillers avoid; which casks bring out the best of Scotch but the worst in Bourbon; and the legal reasons why Irish whiskey can use casks the Scots can’t. Prepare to geek out with wood in a way you’ve never done before!

Moderators
avatar for Becky Paskin

Becky Paskin

Editor, Scotchwhisky.com
Becky Paskin is Editor of exciting new digital magazine Scotchwhisky.com, the world’s most authoritative online guide to Scotch whisky. Established in October 2015 with seasoned booze writers Dave Broom and Richard Woodard also at the helm, the website has been warmly welcomed by both industry and whisky enthusiasts alike. | She is a food and drink journalist with over 15 years experience in hospitality, originally training as a cocktail... Read More →

Speakers
avatar for Wes Henderson

Wes Henderson

Co-Founder/Chief Innovation Officer, Louisville Distilling Company and Angel’s Envy Bourbon
Mr. Henderson presides over every aspect of the company’s production, operations, and innovation. Before the opportunity to partner with his father to create Angel’s Envy, he served as president and COO of Master Distiller Select, providing consultancy services to craft distillers. Mr. Henderson was also President and CEO of Conecuh Ridge Distillery, a storied craft whiskey and Division President of a subsidiary of Tyco... Read More →
avatar for Kevin Hurley

Kevin Hurley

Global Brand Ambassador, Teeling Whiskey Company
As Global Brand Ambassador for Teeling Whiskey Company, Kevin is responsible for the overall promotion of the brand through education of the Teeling portfolio of multi award-winning Irish Whiskeys. | | As a veteran of the drinks industry in Ireland for over 15 years, Kevin brings a wealth of experience and creativity to this exciting role. Kevin started his whiskey career while working for the Bushmills Whiskey portfolio and has spent... Read More →
avatar for Jonathan Wingo

Jonathan Wingo

The Balvenie Ambassador, William Grant and Sons
Whisky-huggin, Scotch-talkin Texan. Looking after the Balvenie throughout the heart of the USA.

Sponsors

12:30pm

Nutmeg: The Seed That Spiced 1000 Sips
As long as there have been cocktails, nutmeg has been making them smell better. This seminar studies the wondrous weapon of mass aromatization enjoying a second wind in mixology. It is one of the earliest drink ingredients, pre-dating the American cocktail with its application in English punch. Nutmeg then made the transatlantic journey to be included in Sangarees and Flips, folded into Tom & Jerrys, and eventually grated atop modern Tiki cocktails. What most regard as shriveled seeds primarily used by bakers, nutmeg has a fantastic and world altering history. Come and learn the history and applications of nutmeg and why it has remained a key, but often overlooked, ingredient in cocktails. Discover the biology of nutmeg, why this seed spawned a spice war that would build and crumble empires, the medicinal and culinary uses for nutmeg in different cultures, and hear from Jack McGarry, Peter Vestinos and Charlotte Voisey on modern sources and suppliers of nutmeg, proper storage, and application on the bar-top. Said to cure incurable diseases like the plague and dysentery, claimed to preserve meats better than salt and valued for increasing the male libido, nutmeg was once worth well beyond its weight in gold. Taste three cocktails designed to demonstrate the aroma and flavor powers that nutmeg brings to a drink and take away instantly useful information as well as a gift from our sponsor, the spirits portfolio of William Grant & Sons.

Moderators
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →

Speakers
avatar for Jack McGarry

Jack McGarry

Co-Founder, The Dead Rabbit Grocery and Grog
Jack McGarry is The Dead Rabbit Grocery and Grog’s co-founder and operating partner, who also created its extensive historically-based drinks program. In July 2013, he was honored with the prestigious Tales of the Cocktail International Bartender of the Year award. He is its youngest ever recipient, and only the second in America (after the legendary Audrey Saunders). To realize the Dead Rabbit project, McGarry tested thousands of... Read More →
avatar for Peter Vestinos

Peter Vestinos

Owner / Beverage Director, The BarMedic / The Betty
Peter Vestinos currently serves at the President of the Chicago USBG and Beverage Manger at The Betty in Chicago’s West Loop neighborhood. With over 14 years of experience in the bar and restaurant industry, Vestinos has worked at all levels of the business including behind the bar, distribution, supplier and consultant. | | Vestinos was a leader in Chicago’s cocktail revolution with the opening of the Michelin-starred Sepia in 2007... Read More →

Sponsors
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


12:30pm

Shochu, Japan's Native Spirit
Always wanted to learn more about Shochu? Thought so. Shochu is an incredibly diverse spirit with many unique processes, more than 500 years of history and produced mostly by family run distilleries. It has a huge range of styles and flavor profiles, which makes it hard to categorize by Western standards. Come and learn more about what makes Shochu unique in the spirits world and why and how you should be drinking it. Brian Matthys, a bartender in New York and passionate Shochu advocate will lead a seminar featuring Mas Takeda, an importer with Wine of Japan who can talk to Shochu's history and popularity in Japan and its slightly less lengthy history and popularity here in the U.S. Jesse Falowitz is an American brand owner of Mizu Shochu, produced in Arita Japan who has seen Shochu begin to work its way into leading cocktail bars. Toshio Ueno works for Mutual Trading Company and is a leading educator on Shochu and Sake with the Sake School of America will talk about the unique processes which go into making Shochu and how they create such diverse spirits. You will taste examples from every major Shochu category and cocktails featuring Shochu in a unique way.

Moderators
avatar for Brian Matthys

Brian Matthys

Brian Matthys is a bartender and consultant in NYC, currently at La Chine and The Gander. He was previously the head bartender at Le Bernardin for two and a half years and before that at Compose in Tribeca where he worked with a range of quality spirits, sake, beer and wine.  He focuses on seasonal craft cocktails as well as the classics, using the best spirits and modifiers and the freshest, locally sourced ingredients. |   | In 2012... Read More →

Speakers
avatar for Jesse Falowitz

Jesse Falowitz

Cofounder, MIZU SHOCHU 美鶴乃舞
Jesse Falowitz is a certified Shochu Advisor and Cofounder of Mizu Shochu 美鶴乃舞, a double-gold and gold medal winning craft shochu produced by the Munemasa Shuzo Co. of Arita, Japan. Falowitz spent 10 years in Asia, eventually leaving his career as a brand strategist to pursue his passion for shochu. Upon one of his visits to Kyushu, a detour to Saga in search of shochu cups made from the famed arita-yaki ‘fine porcelain’ lead to the... Read More →
avatar for Masahiro Takeda

Masahiro Takeda

Vice President, Wine of Japan Import, Inc.
Masahiro Takeda, Esq. is the Vice President of Wine of Japan Import, Inc., a leading national importer and distributor of Japanese beverage alcohol for the last 40+ years. In this role, he curates a comprehensive portfolio of around 250 brands of Japanese beer, sake, and shochu, distributed in 30 states. Prior to his current role, Mas worked in international architecture and later practiced commercial law in Florida and New York... Read More →
avatar for Toshio Ueno

Toshio Ueno

VP, Executive Instructor, Sake School of America
Certified Master Sake & Shochu Sommelier. | Toshio is only one in the world who holds three prestigious Sake titles, Master of Sake, Master Sake Sommelier and WSET Sake Educator. Born in Japan where his family has grown Japanese wine grape, Koshu, for generations, Toshio grew up helping the business from a young age. Following his college education in the US and employment at an international trading company in Tokyo, Toshio joined... Read More →

Sponsors
avatar for Edward Don

Edward Don

Owned and operated by the Don family since 1921, Edward Don & Company is the world's leading distributor of foodservice equipment and supplies. Our knowledgeable sales representatives, unmatched product selection, nationwide distribution centers, and integration of new technology make us the chosen supplier to all types of foodservice businesses including independent restaurants, national chains, health care, hospitality, country clubs... Read More →
avatar for Mizu Shochu

Mizu Shochu

Handcrafted in the traditional way, Mizu Shochu is single distilled from two-rowed barley, black koji rice, and the pure, famous waters of Black Hair Mountain. At 70 proof it is more concentrated, like shochus of old, to enhance the subtle complexities, body and finish. It is also produced using 100% locally farmed ingredients from Saga prefecture, a source of great pride to master distiller Hirofumi Okoba. (Winner of Double Gold and Gold... Read More →
avatar for Mutual Trading Co., Inc.

Mutual Trading Co., Inc.

MUTUAL TRADING COMPANY INC. is the premier Japanese food, alcohol beverage, and restaurant supply specialist. We are the Japanese food authority – true to the heart in upholding genuine Japanese cuisine traditions, and progressive in exploring new ways to provide innovative products and services. Mutual Trading imports, exports, distributes and manufactures the top brands for our retailer and foodservice customers.
avatar for Sake School of America

Sake School of America

SAKE SCHOOL OF AMERICA is an education and training center specializing in Sake, Shochu, and Japanese liquors, for Sake professionals and enthusiasts to expand their knowledge and to explore further enjoyment of the category. | | SAKE SCHOOL OF AMERICA aims toward fostering higher appreciation and memorable drinking and dining experiences. We are fully committed to educating trade professionals and enthusiasts alike, to promote Sake in faraway... Read More →
avatar for Wine of Japan Import, Inc.

Wine of Japan Import, Inc.

Founded in 1973, Wine of Japan Import, Inc. (WOJ) is a leading national importer and distributor of Japanese beverage alcohol for over 40 years.  WOJ's national portfolio consists of 250 brands of beer, sake and shochu, distributed through a network covering 30 states.  A family-operated enterprise committed to exacting standards, WOJ takes a global approach maintaining stakes in each segment of the supply chain on both sides of the... Read More →


12:30pm

Cocktail Apprentice Lunch presented by Suze Bitters
Bonjour, lovers of France, aperitifs and all things bitter and delicious!Let Suze, the unique French gentian liqueur and its bitters brothers, help you get through Hump day!Some of the best French bartenders - Nico de Soto, Sacha Olodskikh, Maxime Potfer - are here to pamper you while you relax and eat some Louisiana food. Make sure to stop by, fuel your body and mind, and learn why it takes 20 to 30 years to grow a gentian root.

Sponsors
avatar for Suze Bitters

Suze Bitters

Since 1889, Suze has excelled in the art of combining gentian with various aromatic plants in order to create extremely aromatic bitters. Suze Bitters is a new range of concentrated aromatic bitters, developed by Suze with 3 of the most influential French bartenders: Fernando Castellon, Joseph Biolatto, and Julien Escot. This unique collaboration gave birth to a premium three-bitter range that will meet the expectations of the most demanding... Read More →


Wednesday July 20, 2016 12:30pm - 3:00pm
Private

1:00pm

BIG GIN Small Gin: The Producers Talk
Never have the assortment of tasty pleasures within the world's most exotic spirit been in such a phase of epic discovery, wild proportions and of cult-like following! With all this excitement, methodology and technology, many questions have arisen to hot debate. Does size really matter? Is a big still better than a small one? How many people does it take to run a small versus large operation and what are the differences in stills and processes used? How does a large operation/process compare to a smaller one? Is "craft" a guy with a beard and a leather apron, or a $2m investment in a quality-control system? How do individually distilled and blended botanical distillates compare to those steeped, or vapor infused in single recipes, or those blended in various forms and stages? Is one botanical better than 50? Why use fewer or more? Let's find out. What are the most important botanicals in gins and what supporting roles do they play in a closed system? How much do we really understand about this complex scientific process? Where do distillers source their GNS and what types of grain bases provide the best canvas to suit the different variations of botanical flavors and expressions? Why do established brands opt for innovation and seasonal offerings? And what of all these experimental gins? Did they start out with a flavor profile or a drink strategy in mind to fulfill and work backwards from there? What's better, contract distilling or your own distillery? Or a bit of both? This is definitely going to be revealing and a not to miss discussion. Join industry icons Nik Fordham (Master distiller, Bombay gins), Allen Katz (distiller, Perry's Tot and Dorothy Parker gins), Jake Burger (brand owner, Portobello Road gin), Gary Hayward, Mike Enright and your host Raj Nagra, as we taste and experience their fine gins whilst hearing opinions on the current affairs of the gin category and the boundaries of new gins and contemporary classic styles.

Moderators
avatar for Raj Nagra

Raj Nagra

House of Bombay Global Ambassador, Bacardi Global Brands
The always vibrant and charismatic industry personality and Global Bombay Sapphire Brand Ambassador Raj Nagra brings over two decades of unique industry knowledge from both a business and trade perspective to his role at Bacardi Global Brands. Now in his 14th year as an Ambassador with Bacardi, Raj has combined his extensive experience with his dynamic personality and passion to make a positive impact on the brands and the development of the... Read More →

Speakers
avatar for Jake Burger

Jake Burger

Director, Portobello Road Gin / The Ginstitute
Having bartended for 20 plus years, in 2011 Jake stepped out from behind the bar and became part of the team that opened The Ginstitute and launched Portobello Road Gin. | Since opening The Ginstitute has educated over 15 000 people on the history and science of gin and is consistently rated as one of the best tourist attractions in London for the educated gin drinker. | Jake has always had a fondness for the more esoteric facts relating... Read More →
avatar for Mike Enright

Mike Enright

Owner, The Barber Shop, Australia
Mike Enright | | Originally from the UK Mike Enright or sometimes known as Mikey has over twenty five years experience in the hospitality industry. Mikey started his career in traditional ale and managing pubs in England. He was later trained in London as a Cocktail Bartender and moved to Sydney, Australia in 1999 | | During his time in Australia he has opened some of the most successful award winning Premium Restaurant & Cocktail... Read More →
avatar for Allen Katz

Allen Katz

Co-Founder, New York Distilling Company
Allen Katz is the co-founder of the New York Distilling Company in Williamsburg, Brooklyn, where he produces Dorothy Parker – American Gin, Perry’s Tot – Navy-Strength Gin, Chief Gowanus – New-Netherland Gin, Mister Katz’s Rock & Rye…and Ragtime Rye. He is also the Director of Mixology & Spirits Education for Southern Wine & Spirits of New York. | In addition to presenting food and beverage... Read More →

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi


1:00pm

Integrating Craft Beer into your Cocktail Program
What beers should be on your menu? How do you appeal to beer geeks and regular guests alike? Which beers do you need for mixology? How do we offer boilermaker combinations that aren't just hipster irony-bingo? What are the logistics of a beer program, anyway? Drinks menus in 2016 have to offer guest appeal, be media-friendly and deliver bottom-line profits, and the answer is BEER! (Well, craft beer, anyway).  Cocktailian consumers are increasingly beer-savvy, and craft beer offers the quality your guests love, profitability to rival your liquor & cocktail program and a  far, far faster speed of service. Join Elayne Duff, AB-InBev's craft beer division Global Event Manager (and former James Beard-nominated mixologist) as she moderates a discussion of best practices from Jackson Cannon (Boston's Eastern Standard and Island Creek Oyster Bar), Michael Shain (New York's Porchlight, a Danny Meyer cocktail bar) and Rich Higgins (master cicerone, brewmaster, beer consultant and certified sommelier). Craft beer is the new craft liquor!

Moderators
avatar for Elayne Duff

Elayne Duff

Global Event Manager- Craft Beer, Ab-Inbev
Jet-set mixologist turned craft-beer Event Manager for AB-InBev, the world's largest beer company; Elayne Duff's love of the drinks business has taken a new turn, from shaking and stirring to hops and cask. | | A native New Yorker, some of Elayne's first jobs after graduating college were in freight-forwarding, fashion sales and on-trade promotion. This diverse experience was unexpectedly valuable when Elayne became an event organizer... Read More →

Speakers
avatar for Jackson Cannon

Jackson Cannon

Owner/Bartender, The Hawthorne
Jackson Cannon | Bar Director, Eastern Standard and Island Creek Oyster Bar | Owner/Bartender, The Hawthorne | Jackson Cannon has always lived to exacting standards. Son and brother of renowned award- winning journalists Lou and Carl Cannon, Jackson grew up immersed in a world of travel, politics and literature. In his twenties Jackson dedicated himself to a career in music, traveling the world in support of such dynamic... Read More →
avatar for Rich Higgins

Rich Higgins

President, Rich Higgins Consultant a la Biere
Rich Higgins is all things beer: brewmaster, beer educator, trainer, public speaker, and a consultant to breweries and restaurants. He is one of 11 Master Cicerones in the world, and additionally is a Certified Sommelier. He has curated beer programs at a dozen San Francisco restaurants, including Schroeder's, Delarosa, and Hogwash; brewery clients have included Social Kitchen & Brewery, Speakeasy Ales & Lagers, Bon Marche Brasserie, and Loma... Read More →
avatar for Michael Shain

Michael Shain

General Manager, Porchlight
Michael Shain is General Manager of Porchlight, the first stand-alone cocktail bar by Danny Meyer’s Union Square Hospitality Group (USHG). Porchlight, a New York bar with a Southern accent, is the brainchild of USHG’s CEO Danny Meyer and Blue Smoke’s Senior Managing Partner Mark Maynard-Parisi. | | Michael is responsible for building and managing Porchlight’s hospitable bartending team. He created its cocktail menu... Read More →

Sponsors
avatar for Goose Island Beer Company

Goose Island Beer Company

Goose Island Beer Company is Chicago’s original craft beer company. Since 1988, the brewery has thrived on continual innovation and a reliance on quality of ingredients. Goose Island pioneered barrel-aged beer with the renowned Bourbon County Brand Stout which sits alongside the well-balanced and award winning portfolio of beers including: Goose IPA, Goose Four Star Pils and the barrel-aged saison, Sofie. Access to the largest contiguous hop... Read More →


1:00pm

Ice Cream Social presented by Maker's Mark
Beat the heat and join Maker's Mark for an Ice Cream Social featuring the full-flavored bourbon in handcrafted ice cream sandwiches inspired by your favorite whisky cocktails. Maker’s Mark is bringing deliciousness to Tales in a very cool way and with its sweet yet balanced taste, it’s the perfect complement to your favorite summer treats. Maker’s Mark 8th Generation Whisky Maker and COO, Rob Samuels will be in attendance to join in the delights.

Personalities
avatar for Rob Samuels

Rob Samuels

Maker’s Mark 8th Generation Whisky Maker and COO, Maker’s Mark
The Samuels family has been producing whisky in America for over 200 years. Thus, it is no surprise that Rob Samuels is continuing the family legacy as an 8th generation bourbon distiller and COO of Maker’s Mark, upholding the traditions of craft and quality established by his father, Bill Samuels, Jr., and grandfather, Bill Samuels, Sr. – the founder of Maker’s Mark. Growing up in Loretto, Kentucky, Rob Samuels always had a... Read More →

Sponsors

Wednesday July 20, 2016 1:00pm - 3:00pm
Royal Sonesta Arcade

2:00pm

Bulldog GINvasion
Join the big GINvasion arrival at TOTC  on Wednesday July 20th at 2pmoutside the Hotel Monteleone. 

“Mid July is marked in the calendar of top drinks industry professionals globally as it indicates the annual pilgrimage of beverage aficionados to the historic French Quarter of New Orleans for Tales of the Cocktail.  The event has grown to become a mecca and a bucket list item for any serious cocktail bartender in the USA and the anticipation leading up to the event has become almost as exciting as the week itself. 

This year BULLDOG gin has decided to make something tangible of that pre-festival excitement with the #Ginvasion 2016.  They believe that bartenders are the modern day rock-stars so have decked out an actual rock-star tour bus and will be shuttling a hand selected group of 10 top bartenders from all of the country to ‘go on tour’ to TOTC in 2016.  The tour will take 6 days departing from New York and stop in 5 cities along the way.  In each city members of the #GINvasion crew will roll out the black carpet and rock out behind different bars in the individual cities to spread the BULLDOG Spirit and who knows pick-up some TOTC pilgrims on the way?

Tour Guide;
- New York
- Philadelphia
- Washington DC
- Asheville
- Atlanta
- New Orleans

For specific details on the location of tour stops and lineup of the crew you will need to follow @bulldog_gin and the handle #GINvasion.  Of course if you are at Tales this year you can join the big GINvasion arrival at TOTC  on Wednesday July 20th at 2pm outside the Hotel Monteleone.

Sponsors

2:00pm

Brand Builder: Leveraging your Unfair Advantage – how small independent brands can beat the industry’s big players Presented by Distill Ventures
Limited Capacity full

Brand Builder is a day of talks for people launching and growing independent spirits brands.

Created by Distill Ventures – the world’s first accelerator for spirits brands – it will feature experts and successful entrepreneurs from across the industry.

The sessions will include contributions from seasoned professionals from all sectors of the industry, alongside the Distill Ventures team. If you’re looking for insight into creating and growing a successful consumer brand in the increasingly crowded US spirits market – this day is for you.

Leveraging your Unfair Advantage – how small independent brands can beat the industry’s big players 

There’s a desire amongst consumers to buy brands crafted by real people, where they see a clear mission in the company and have total transparency into how the product is made.

This creates a great environment for launching independent brands – indeed, when you combine this with the importance of social media, it’s the unfair advantage independent brands have.

This session will explore the consumer and media trends, which create the opportunity for independent brands, and show how you can leverage this unfair advantage to punch above your weight and impact the industry.

To reserve a seat at this session please RSVP below, the event is open to attendees with a Tasting Room Wristband however reserving a seat is essential as we have limited capacity. 

RSVP HERE:
https://www.eventbrite.co.uk/e/david-vs-goliath-maker-brands-unfair-advantage-in-modern-marketing-tickets-24339946435

Personalities
avatar for Frank Lampen

Frank Lampen

Partner, Distill Ventures
Distill Ventures is an accelerator for the best entrepreneurs in the drinks industry, offering cash investment, mentoring and access to expertise.
avatar for Sam Hornsby

Sam Hornsby

Managing Partner, Flamingo New York
Sam is a global insight and brand strategist with a passion for uncovering opportunities at the intersection of consumer culture and business. As Managing Partner at the Flamingo Group working in London, New York and Shanghai, Sam’s expertise in cultural research and brand consultancy has led him to develop marketing strategy across a diverse portfolio of the world’s leading businesses, always aspiring to help their brand and... Read More →

Sponsors

2:00pm

Tales of the Cocktail® 2016 Official Cocktail Competition: The Year of the Mule
Tales of the Cocktail 2016 will be the year of the mule. The Moscow Mule to be exact. This classically refreshing cocktail has been kicking bar patrons right in the taste buds since the 1940s. This year we’re challenging bartenders from around the world to reimagine what this drink can be for the chance of having their creation named the Official Cocktail of Tales of the Cocktail 2016. The winning bartender will receive a cash prize, custom trophy created by Royer Corporation and be honored throughout Tales of the Cocktail 2016 for teaching this old mule some new tricks.

Join us in front of the Hotel Monteleone as Ann and Paul Tuennerman cause a stir with a series of special announcements including the next destination for Tales of the Cocktail® on Tour. Make sure you stick around to get your complimentary token to try the winning Mule from the Official Cocktail competition. It’s the perfect way to start off a spirited week in New Orleans. 

Sponsors
avatar for 18.21 Bitters

18.21 Bitters

18.21 Bitters is a bitters and cocktail mixer company based in Atlanta, GA. We craft small batch bitters, tinctures, syrups, tonic, ginger beer, shrubs, and craft cocktail mixers using the freshest local ingredients. Craft a better cocktail.
avatar for Absolut Vodka

Absolut Vodka

From Sweden with Love | | Ever heard of a place called Åhus? Maybe not, but whether you’re sipping in São Paulo, or out in Hong Kong, you’ll probably want to raise your glass to the inhabitants of this small town in Sweden. | | That’s because every single drop of the Absolut Vodka you enjoy comes from the rich wheat harvested in this one area. It’s where Absolut is produced, distilled, bottled and finally... Read More →
avatar for Ancho Reyes

Ancho Reyes

Ancho Reyes | El auténtico y original licor de chile ancho. | | Ancho Reyes® es un licor hecho a partir del extraordinario chile ancho, inspirado en una receta de los años 20´s, originaria de la ciudad de Puebla de Zaragoza. | | Ancho Reyes® es un repaso de sabor en las tradiciones, costumbres y cultura de México, al olfato entrega notas a chiles secos, canela, cacao, tamarindo, madera húmeda y... Read More →
avatar for Aviation American Gin

Aviation American Gin

Aviation American Gin is an invitation to explore America’s world-renowned cocktail culture. Inspired by the golden era of the American cocktail, pot distilled in small batches from gluten free American grain and natural botanicals from around the globe, Aviation shines in both vintage and contemporary cocktails.
avatar for Barrow’s Intense Ginger Liqueur

Barrow’s Intense Ginger Liqueur

Named for the New York street on which it was born, Barrow’s Intense Ginger Liqueur was conceived around a table where a passionate group of family and friends would gather for serious food and drinks. Handmade in Brooklyn in small batches. 200lbs+ of fresh Ginger per batch, 1/4lb per bottle. Kosher, Gluten Free, Vegan, 44 proof. 4 Ingredients: Ginger, Water, Sugar & Neutral Cane Spirit. No extracts, chemicals or artificial colors, ever.
avatar for Bittercube

Bittercube

Recognized as innovators in the craft bitters scene since 2009, Bittercube Bitters are developed and created in Milwaukee, WI, by hand with naturally sourced ingredients. No extracts or oils have ever been used in Bittercube Bitters.
avatar for Deep Eddy Vodka

Deep Eddy Vodka

Born in Austin, Deep Eddy Vodka is handcrafted in small batches at our Texas distillery using only premium ingredients. DAY DRINK RESPONSIBLY.
avatar for Givaudan

Givaudan

Our name is an invitation to engage your senses. We develop tastes and scents that delight consumers the world over. Givaudan captures the essence of the moment, bringing you memorable flavours and fragrances, to be enjoyed throughout the day. We are proud to be the industry leader, with 25% of the global market share in our industry.
avatar for Hella Company

Hella Company

Hella Company (fka Hella Bitters) is a beverage industry innovation group based in NYC. We currently produce and distribute a line of bitters, mixers and DIY cocktail experiential kits.
avatar for Jack Rudy Cocktail Co.

Jack Rudy Cocktail Co.

Jack Rudy Cocktail Co. is a family run company based in Charleston, SC and Lexington, KY. | | Our goal is to take long forgotten staples of the American bar and reinvent them, in an effort to drink like our great-grandparents might once have. | | Our products are crafted in the United States in small batches, and distributed carefully across the world to finer bottle shops, bars, restaurants and general fans of a delicious drink.
avatar for Jura Single Malt Scotch Whisky

Jura Single Malt Scotch Whisky

Jura is one of one – the sole distillery on a remote Scottish island producing a single malt unlike any other. With just one road, one pub, one lodge and 187 people, the distillery is the lifeblood of the island, and vice versa. Since 1810, the people of Jura have dedicated their lives to craft of distillation and the marriage of unpeated and peated whiskies to create a singular house style. Extremes in whisky styles are easy to find, but... Read More →
avatar for Karlsson's Vodka

Karlsson's Vodka

Anchor Distilling Company
Karlsson's Gold Vodka is a blend of several different varietals of virgin new potatoes from Cape Bjäre, Sweden. It is handcrafted, single-distilled and unfiltered to preserve the flavor and character of this rare and expensive raw ingredient. The varieties of potatoes include solist, gammel svensk röd, princess, sankta thora, hamlet, marine and celine. Each varietal is distilled only once through a continuous column still lined with... Read More →
avatar for Owl's Brew

Owl's Brew

Owl's Brew is an innovative craft cocktail mixer made from tea and botanicals. Each of our five teas are uniquely blended to pair with a wide range of liquor, beer and wine - creating cocktails with a fresh and light flavor profile. Our teas are double brewed which allows them to stand up to spirits and play well with other ingredients. Owl's Brew uses organic tea leaves and is lightly sweetened with organic agave. We add complexities to our... Read More →
avatar for Perfect Purée of Napa Valley

Perfect Purée of Napa Valley

Since 1988, The Perfect Purée of Napa Valley has indulged the culinary passions of chefs, mixologists and food enthusiasts with products that provide ultimate fresh fruit flavor without the peeling, dicing and simmering required for making purées from scratch.The company offers 40 flavors ranging from pantry staples like raspberry, strawberry and banana to the exotic lychee, passion fruit and pink guava. All products contain no... Read More →
avatar for Pusser's Rum

Pusser's Rum

Pusser’s Rum Ltd. bottles, blends and distributes the original Royal Navy rum—one of the most historic and traditional rums still available today. Pusser’s Rum Admiralty range is a blend issued from 5 different stills located in Guyana and Trinidad. Each marque is hand-selected, according to specification, for its individual smoothness, flavour, and mellow depth.
avatar for Q Drinks

Q Drinks

We make spectacular cocktail sodas - Q Tonic, Q Ginger Beer, Q Ginger Ale, Q Club Soda, Q Kola, and Q Sparkling Grapefruit. | | Each is crafted with fantastic ingredients, tons of carbonation, and the belief that cocktail sodas should be as great as the great spirits you're mixing them with.
avatar for RAFT Botanical Syrups

RAFT Botanical Syrups

Botanical Cocktail and Soda Syrup
avatar for Rhum Barbancourt

Rhum Barbancourt

Over 150 years ago, Dupre Barbancourt created the perfect recipe for pure Haitian sugar cane rhum. By using a double distillation process and Limousin oak barrel aging normally used for the most exquisite cognac, the Rhum Barbancourt tradition has stood the test of time. Barbancourt's legacy has been passed down through four generations and is still made today using the same traditions. | | Rhum Barbancourt goes beyond rum, delivering Haiti's... Read More →
avatar for Royer Corporation

Royer Corporation

Royer Corporation is the world's leading manufacturer of customized swizzle sticks, beverage stirrers & cocktail picks. | | You'll find Royer-made products in drinks served at bars, restaurants, hotels, casinos & countless other businesses around the globe.
avatar for Sun Dog 130

Sun Dog 130

Award winning 130 proof corn whiskey made from corn and barley. Big--but smooth.
avatar for The Bitter Housewife

The Bitter Housewife

Small-batch, handcrafted cocktail bitters made in Portland, OR.
avatar for The King's Ginger Liqueur

The King's Ginger Liqueur

THE King's Ginger - a liqueur specifically formulated by Berry Bros. in 1903 for King Edward VII. | Rich and zesty, the liqueur was created to stimulate and revivify His Majesty during morning rides in his new horseless carriage - a Daimler. | It has been appreciated by bon viveurs, sporting gentlemen and high-spirited ladies ever since.
avatar for Top Note Tonics

Top Note Tonics

All natural, mid-calorie artisan tonic concentrates. Made in the European tradition of herbal aperitivo, these concentrates show the versatility of tonic as an herbal mixer for more than just the G&T. Portfolio includes; Ginger Beer, Indian Tonic, Gentian Lime tonic, Bitter Orange and Bitter Lemon concentrates.
avatar for Wild Hibiscus Flower Company

Wild Hibiscus Flower Company

Makers of unique and delicious products using hibiscus and other edible flowers. Products include the original Wild Hibiscus Flowers in Syrup for the ultimate edible flower garnish and ruby-red natural hibiscus infused syrup. Used for many types of beverages and in sparkling wine. We also have a range of flower extracts, flower teas and flower salts to add natural flavor and color to cocktails.
avatar for Wyborowa Wódka

Wyborowa Wódka

Wyborowa – Wybo for short – genuine Polish vodka, created in 1927 with over 500 years of Polish vodka craftsmanship. | | With quality highlighted by more than 20 international awards from around the world including Vienna, Rome, Brussels and San Francisco, the Pure Rye Grain combined with a traditional distillation technique and pristine water gives Wybo its exceptional smoothness. | | Imported from Poland – the home of vodka - Wybo is... Read More →


2:00pm

Toast to Tales: Tales is headed in new directions. Find out where.
Join us in front of the Hotel Monteleone as we cause a stir with a series of special introductions and announcements including the next destination for Tales of the Cocktail on Tour. 
And make sure you stick around to get your complimentary token to try the winning Moscow Mule from the Official Cocktail Competition. It’s the perfect way to start off a spirited week in New Orleans. 

Speakers
avatar for Ann Tuennerman

Ann Tuennerman

Founder, Tales of the Cocktail
Ann Tuennerman is the Founder & Executive Director of Tales of the Cocktail, the world’s premier cocktail festival, which draws cocktail professionals from around the country to New Orleans each year. Ann and her husband Paul founded the New Orleans Culinary & Cultural Preservation Society (NOCCPS), a non-profit organization committed to preserving the unique culture of cocktails and cuisine. The NOCCPS invests funds raised from... Read More →
avatar for Paul Tuennerman

Paul Tuennerman

Chief Business Office & Co-Owner, Tales of the Cocktail
Paul Tuennerman is Chief Business Officer and Co-Owner of Tales of the Cocktail, the world’s must-attend cocktail festival held annually in New Orleans. Since its inception, it has attracted more than 100,000 drinks experts and libations enthusiasts from as far away as China, Kenya and New Zealand and has injected an estimated $100 million into the local economy. Working closely with his wife, Ann Tuennerman, its Founder, Tales of the... Read More →


2:00pm

Fratelli Branca Toasts the opening of Tales of the Cocktail® 2016
Edoardo Branca, sixth generation Branca family member will lead a toast during the opening ceremony to commemorate the brand’s eventful 170th year and welcome a new year of working with the bartender community by presenting Ann Tuennerman with a limited edition Fernet-Branca Challenge Coin.  Following the presentation, he will greet the first 171 Fernet-Branca fans at the Carousel Bar in the Hotel Monteleone and lead a toast to close celebrating the 170th anniversary milestone year for the brand!

Tickets for complimentary Fernet-Branca shots will be distributed during Toast to Tales.  You must be 21 and  present a ticket for your cocktail at the Fernet-Branca station in the Carousel Bar immediately following the ceremony.


2:00pm

Meet the Makers: Shrub District
Join Don Morton, owner of Shrub District as he demonstrates his new cocktail vinegars and provides samples of the different flavors. Come try out these exclusive products and stay for a chance to win a few prizes!

Don left a policy career to bring a little more happiness into the world. A wine nerd, cocktail geek, fermentation enthusiast, and eager host, Don founded Shrub District in late 2015. Before Shrub District, he spent his free time advocating for policies to create new U.S. manufacturing jobs, telling complex foreign policy stories, writing speeches, promoting global food security, and staffing a Congressman. And making cocktails.

Connect with Shrub District on Facebook and follow them on Twitter and Instagram with the handle: @shrubdistrict


2:00pm

Le Monin Iced Café Station presented by Monin
Stop by and revitalize with delicious Monin Gourmet Flavorings Iced Coffees! 


2:00pm

La Casa de Tequila y Cerveza
Casa Noble Tequila and Cervezas Modelo bring their Mexican heritage to New Orleans. Join Casa Noble founder Jose "Pepe" Hermosillo and Cervezas Modelo as we showcase our history and celebrate the mixology community in a Mexican-inspired setting on Gravier Street. The space will feature award winning mixologists, culinary infusions and live entertainment along with a social lounge, mobile re-charge stations and Wi-Fi throughout the day!

Personalities
AB

Aaron Burgu

Born in New Orleans, Aaron began his culinary career working with some of the city’s most honored chefs, including James Beard Award-winning Susan Spicer (Bayona and Mondo), and local legend, Gerard Maras (Gerard’s Downtown). In 2006, he became the Executive Chef at Bank Cafe, and that same year was named one of the Top 5 “Chefs to Watch” by Louisiana Cookin’ Magazine. In 2007, he partnered with longtime... Read More →
avatar for Reza Esmaili

Reza Esmaili

Ananas Consulting, United States Bartenders Guild
During his 25 years in the San Francisco hospitality trade, Reza has held many positions including Bar Director, General Manager and Operating Partner. In 1999 he managed one of San Francisco's first artisanal cocktail programs at Gordon’s House of Fine Eats. His talents have since contributed to the launch of several notable establishments including Pesce, Conduit, Zare at Fly Trap, Smuggler’s Cove, Honor Bar, Derby Cocktail Co., and The... Read More →

Sponsors

Wednesday July 20, 2016 2:00pm - 8:00pm
Gravier Street Social 523 Gravier St, New Orleans, LA 70130

2:30pm

Redemption Rye Rocks the Pool presented by Redemption Rye
Vertical tastings of Rare Cask Strength Whiskies, bartenders from around the United States, Whiskey Cocktails, Live Local Funk Music, and Sazerac "Shots" will ensure this pool party on the roof of the Monteleone Rocks. Redemption is partnering with bartenders that create premium cocktail ingredients to make poolside cocktails at the rooftop pool while local Louisiana Funk Band Rocks the rooftop with Redemption Whiskey. Try Rye!

Personalities
avatar for Amy Fisher

Amy Fisher

Bar Manager, Meta
I love to learn and share knowledge about all things involving--and particularly the intersection of--spirits, cocktails, science, and history.
avatar for Christopher Wilkins

Christopher Wilkins

National Brand Ambassador, Copper & Kings American Brandy
avatar for Ira Koplowitz

Ira Koplowitz

Proprietor, Bittercube
Ira Koplowitz worked for more than two years at the Violet Hour in Chicago where he developed a number of house-made syrups, tonics and bitters and contributed cocktails to more than a year's worth of seasonal cocktail menus. Beyond bartending, Koplowitz has traveled extensively, eating and drinking his way across more than forty countries, spanning five continents.  In 2009, Koplowitz founded Bittercube along with partner Nicholas... Read More →
avatar for Joe Riggs

Joe Riggs

National Brand Ambassador Redemption Whiskies, Deutsch Family Wine and Spirits
A 16 year veteran of the Spirits/Hospitality Industry and Native Kentuckian Joe Riggs has written cocktail programs for concepts ranging from Brewery, Taiwanese, Craft Cocktail, to 4 Diamond Fine Dining Italian concepts. Now the National Brand Ambassador for Redemption Whiskies Joe is happy to speak on anything whiskey, Kentucky, cocktails, or hospitality. Try Rye!
avatar for Nicholas Kosevich

Nicholas Kosevich

Proprietor, Bittercube
Bittercube was founded by Nicholas Kosevich and Ira Koplowitz in 2009, and they began developing, formulating, and tweaking the lineup that is now the six varieties of Bittercube Bitters. The first larger batches began maceration in July of 2010, and since then the business has grown to distributed in many states around the country. | | Beyond bitters, Bittercube has consulted with a number of restaurants and bars, creating unique cocktail... Read More →
avatar for Russ Meredith

Russ Meredith

Owner, The Beer Syrup Company
Honestly, I love meeting new people and talking about all kinds of things in and outside of our industry. So people should talk to me about anything they want. To sum up the formalities though, I'm an entrepreneur and Bar Manager from Louisville, Kentucky, and I started The Beer Syrup Company. We produce non-alcoholic Beer Syrups, which are simple syrups made from different flavors of craft beer. Our syrups were designed to be used by the... Read More →
avatar for Tyler Ridgeway

Tyler Ridgeway

Owner/Creator, Tyler's Tonics
I am a 25 year old bartender out of Miami, FL. Though having such a short time of 4 years in the industry, I've always been a person to strive for the best. I founded Tyler's Tonics in 2016 after creating house tonics that sparked interest. My passion for a great G&T have set off to a new venture, and am very excited to bring them to you this year at TOTC!
avatar for Zach Wilks

Zach Wilks

Founder, Wilks & Wilson
Zachari Wilks has been a familiar face behind bars for a little over 15 years. He has pioneered the craft cocktail scene in Indianapolis and acted as catalyst to the growing mixology culture now found within the city. Zach’s appreciation for the art of a well-balanced cocktail and his ability to put a creative spin on old classics has earned him much recognition countrywide. | As founder and former owner of the Ball and Biscuit, Zach was... Read More →

Sponsors

3:00pm

Herbs, Spices and Secrets: Explore The World Of Amaro Montenegro presented by Amaro Montenegro
Limited Capacity full

Dating back centuries, amaro was first crafted by monks believing it had supernatural powers. Production soon expanded from small monasteries to intricate distilleries with secrecy remaining integral to the process. This extremely versatile spirit eventually made its way across the Atlantic and into some of the country’s most discerning mixology bars. Montenegro, Italy’s #1 amaro, is especially beloved for its transformative properties, adding an interesting taste profile to any classic cocktail. Join our Amaro Montenegro Herbalist Matteo Bonoli, brand ambassador Marco Montefiori and bitters expert Sother Teague for an immersive workshop that explores the mysterious world of amaro. Attendees will learn about the amaro production process as well as the history, lore and even the psychology behind why amari has become so popular. Join us to be part of a uniquely hands-on experience, care of Amaro Montenegro.

Click Here
to reserve a timeslot

Personalities
Sponsors
avatar for Amaro Montenegro

Amaro Montenegro

More than 130 years in the making, Amaro Montenegro is shaking up the bar scene one drink at a time. With its rich legacy and intriguing taste, it’s the name on the lips of the most inspired Mixologists and the liquid on the lips of every cocktails lover in the know.


3:00pm

Taking the Reins of an Existing Bar Program
You have worked hard, made your way to the top, and finally have the opportunity to take the reigns. What now? The do’s and don’ts of taking someone else’s bar program to the next stage. Join Bar managers Erick Lorincz (The Savoy), Jillian Vose (Dead Rabbit), Ezra Star (Drink), and Jeff Bell (PDT) as they talk about their struggles and accomplishments as the new leaders of these classic bars.

Moderators
avatar for Ezra Star

Ezra Star

General Manager/Bar Manager, Drink/Barbara Lynch Gruppo
Beginning in the kitchen at a young age and eventually finding her place behind the bar, Ezra Star has worked in the restaurant and hospitality industry for many years. She spent years studying biochemistry and Public Health as a means to understand complex structures, but the drive to understand people brought Ezra from the lab to the world of hospitality. | | In 2011 Star began working at Drink, Barbara Lynch Gruppo’s award winning... Read More →

Speakers
avatar for Jeff Bell

Jeff Bell

General Manager, PDT
Jeff Bell is the General Manager at PDT in New York City and has been working there since 2010. | His career in hospitality began his in 2003 washing dishes and bussing tables as a college freshman. Originally just a flexible job to pay for school turned into much more as he worked his way up to bartender at the age of 21. His philosophy degree taught him that he would find much more enjoyment out of life pursuing a career in hospitality... Read More →
avatar for Erik Lorincz

Erik Lorincz

Head Bartender, American bar, The Savoy
Erik started his career graduating from the Hospitality School in his native Slovakia in 1999. Shortly afterwards he came across the first bartending book by Roman Uhlir. This inspired Erik greatly and he decided to take up the opportunity to learn about bartending. He joined a three month intensive bartending program in Prague run by Roman Uhlir; who became his first mentor. | In January 2004, Erik decided to move to London to improve his... Read More →
avatar for Jillian Vose

Jillian Vose

Bar Manager, The Dead Rabbit Grocery & Grog
Jillian Vose is bar manager at The Dead Rabbit Grocery & Grog, located at 30 Water St. in historic Lower Manhattan. Named after a street gang of the era, The Dead Rabbit is the culmination of Belfast barmen Sean Muldoon and Jack McGarry’s lifelong dream. It won “World’s Best Bar” at 2015 Tales of the Cocktail, the industry’s highest accolade. Vose was instrumental in creating the bar’s third menu, which won “World’s Best... Read More →

Sponsors
avatar for Tales of the Cocktail

Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the... Read More →


3:00pm

The Bartender Spy: Frank Meier
Covert World War II missions for the French resistance, forged passports, delicious cocktails: Welcome to the amazing world of legendary Hotel Ritz Paris bartender and spy Frank Meier. While his Art Deco 1936 book, The Artistry of Mixing Drinks, is praised by cocktail lovers and his signature concoction, the Bees’ Knees, is still on menus, much of his heroic wartime activities have just come to light. This panel will seek to fill in the gaps in Meier’s life (including his time training at New York’s famed Hoffman House) and help to explain why he mysteriously disappeared and what happened to him after the war.

Moderators
avatar for Noah Rothbaum

Noah Rothbaum

Chief Cocktail Correspondent, The Daily Beast
Noah Rothbaum is The Daily Beast's Chief Cocktail Correspondent. He is also the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels (Ten Speed Press), which was published in the spring of 2015, and the associate editor of the forthcoming The Oxford Companion to Spirits and Cocktails (Oxford University Press), which will be published in the fall of 2017... Read More →

Speakers
avatar for Fernando Castellon

Fernando Castellon

Founder/Owner, CASTELLON CONSULTING
Fernando Castellon is a French bar expert, internationally renowned for his work in fields such as bar history (finding many first prints of classic books and cocktails), author (Larousse of Cocktails), editor (Ginger Magazine), and innovations about cocktail techniques. |   | He started as a bartender in 1996 at Quo Vadis in London, and then worked in Belgium and France, before joining the LVMH group as global brand ambassador. After... Read More →
avatar for David Wondrich

David Wondrich

Senior Resident Fellow, North Gowanus Institute for Cranial Distempers
David Wondrich is widely hailed as the world’s foremost authority on the history of the cocktail and one of the founders of the modern craft cocktail movement. The longtime Drinks Correspondent for Esquire magazine, Dr. Wondrich (he has a PhD in Comparative Literature) is a five-time Tales of the Cocktail® Spirit Award winner. He is the author of countless newspaper and magazine articles and five books, including the hugely... Read More →

Sponsors
avatar for Tales of the Cocktail

Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the... Read More →


3:00pm

The Global Future Of Sherry in Mixed Drinks
It is no secret that sherry has been something of a dormant category, too often associated with the sickly sweet liquid our grandmothers used to drink by the bucket full. Thankfully the last couple of years has seen a resurgence in the number of sherry drinkers and sherry based cocktails with people drinking smarter and indulging in richer, lower ABV cocktails. Join us as we explore a brief history of the sherry category and taste some special and remarkable concoctions before moving on to an overview of sherry cocktails past and present. Experience the liquid's versatility and the possibilities it has to offer. This is an in-depth look and discussion about the global future of sherry in mixed drinks.

Moderators
avatar for Celia Schoonraad

Celia Schoonraad

Celia began her love affair with the hospitality industry over 12 years ago and has developed a passion for quality spirits and warm hospitality. Born and raised in South Africa Celia was first introduced to cocktail culture in New Zealand. Since then she has traversed the globe from Melbourne to Sydney, London, Paris and New York. With a lengthy background in cocktail bartending Celia has been a brand ambassador and most recently the... Read More →

Speakers
avatar for Michael Callahan

Michael Callahan

Spirit Evangelist, Proof And Company Spirits
Trained in New York and San Francisco, Michael is now widely regarded as one of Asia’s leading bartenders. An expert in independent spirits and American craft cocktail programs, he secured the first-ever Tales of the Cocktail nominations for Southeast Asia as the opening General Manager and Founding Bartender of our own world-ranked cocktail bar, Singapore’s 28 HongKong Street.
avatar for Danil Nevsky

Danil Nevsky

Bartender, Tales & Spirits
Danil Nevsky has been involved in the Hospitality industry for over 10 years across a number of roles ranging from dishwasher and culminating in Operations Manager for a Nightclub & Restaurant. | | This experience in a multitude of roles had him end up in the Cocktail Sector of the Hospitality Industry. Collaborating with Orchid Cocktail Bar in Scotland saw the small bar in Aberdeen win 2012 Cocktail Bar of Year. | | Not one to rest on... Read More →

Sponsors
avatar for Bodegas Williams and Humbert

Bodegas Williams and Humbert

Williams & Humbert: Founded in 1877 by two British brothers-in-law, Alexander Williams and Arthur Humbert, Williams & Humbert’s signature brands are Dry Sack Sherries, Gran Duque D’Alba Spanish Brandies, Dos Maderas Spanish Rums, and Crema De Alba Cream Liqueur. Over the years, the company has grown to more than 1,200 acres of vineyards in Jerez and to include the largest bodega in Europe, with capacity for 60,000 casks of... Read More →


3:00pm

Three Scotch Blends
A comparative tasting of three Scotch blends at benchmark periods over the last century, 1960s-70s, 1980s-90s, today Johnnie Walker Black Label, Buchanans 12, Haig Pinch At a time when there is growing interest in vintage spirits, a unique opportunity to deconstruct the flavour of three of the world’s most famous blended Scotches. We will look at the fascinating, complex history of each of these blends and understand how and why their unique signatures flavours and house styles developed the theory of 'regionality' and 'blend character' and take a unique opportunity to learn how major changes in distilling and maturation post 1945 might have impacted taste and flavour. Discover how the DNA of these blends persists through time Tasting history – we will use archive materials to reveal detailed blend specifications, many featuring long forgotten and never tasted distilleries. Moderated by Dave Broom, with Gregor Cattanach (Johnnie Walker), Ewan Morgan (Buchanans) and Dr Nick Morgan (Pinch)

Moderators
avatar for Dave Broom

Dave Broom

Dave Broom was born in Glasgow (Scotland) and has spent his working life in drink. He is chief engineer of www.scotchwhisky.com and writes for numerous international titles, including Whisky Advocate. He won Best Cocktail & Spirits Writer at the 2015 Spirited Awards. | He’s written ten books including the World Atlas of Whisky, Gin: The Manual and Whisky: The Manual which won Best New Spirits Book at the 2015 Spirited Awards. In 2013, he... Read More →

Speakers
avatar for Gregor Cattanach

Gregor Cattanach

Master of Whisky, Director of Whisky Education, Diageo
As a boy, Gregor grew up at distilleries such as Caol Ila, Coleburn, Cragganmore andCardhu in Scotland where his father Evan worked as Master Distiller of these qualitysingle malts. This is where Gregor's apprenticeship truly began. Learning from his father issomething that he never imagined would take him all over the world.In addition, Gregor has worked for the past 15 years with Master Distillers of the Diageosingle malt portfolio, Master... Read More →
avatar for Ewan Morgan

Ewan Morgan

National Director : Diageo Masters of Whisky, Diageo
Ewan is a third generation ‘whisky man’. His father was maltings manager at Tamdhu Distillery in Speyside and later the distillery manager at Highland Park Distillery on the island of Orkney. His Grandfather was the brewer at the famed distillery Cardhu. Ewan was born in Dufftown, Scotland, which is often referred to as ‘The Whisky Capital of the World’ (More whisky is produced in Dufftown than any other town – in the World... Read More →
avatar for Dr. Nicholas Morgan

Dr. Nicholas Morgan

Head of Whisky Outreach, Diageo
Dr Nicholas Morgan | Head of Whisky Outreach, Diageo | | Dr Nicholas Morgan is Head of Whisky Outreach at Diageo plc, the largest Scotch whisky producer. Nick is an acknowledged authority on the Scotch Whisky business and a frequent speaker at Whisky and Spirits events around the world. He is particularly known for the thoughtfulness of his analysis, his humour, and his relish of controversy. | His previous role as Scotch Heritage... Read More →

Sponsors
avatar for Edward Don

Edward Don

Owned and operated by the Don family since 1921, Edward Don & Company is the world's leading distributor of foodservice equipment and supplies. Our knowledgeable sales representatives, unmatched product selection, nationwide distribution centers, and integration of new technology make us the chosen supplier to all types of foodservice businesses including independent restaurants, national chains, health care, hospitality, country clubs... Read More →


3:00pm

Why do Cocktail Cultures Develop or Don't
Why did France's modern cocktail culture only start developing in the last 5 years, decades after London and New York? What factors helped Australia go from not having a mixed drinks culture at all to being world-level in less than a decade? Why can’t you get a good cocktail in some countries? Join Audrey Fort, co-founder of The Rooster Factory, a brand development boutique agency dedicated to the drinks industry, and her stellar panel of international experts: Stephen Martin, owner of A La Française, a Parisian cocktail bar dedicated to the French bar and cuisine history, George Nemec, globetrotter Czech bartender, part owner of the Starling Bar in Shanghai and founder of the Bohemian National Club and Englishman Mikey Enright, Time Out 2014 legend award, owner of the multi-awarded unique Barber Shop in Sydney. They’ll take you through the macroeconomic factors, history, liquor laws, consumption habits, geographical facts, gentrification, online connection, food trends, daring individuals, etc… that explain why some countries have developed a mature mixology culture and why some haven’t yet.

Moderators
avatar for Audrey Fort

Audrey Fort

Co-Founder, The Rooster Factory
A multilingual globetrotter, bon vivant, cocktails lover, Audrey is a worthy overseas representative of the French Art de Vivre. With a Masters degree in English, Russian and international trade under her belt, she spent a first decade exporting and managing French luxury goods such as Cartier accessories or Jean Paul Gaultier fragrances all over Europe, Africa and Middle East. The second decade was dedicated to creating and developing... Read More →

Speakers
avatar for Mike Enright

Mike Enright

Owner, The Barber Shop, Australia
Mike Enright | | Originally from the UK Mike Enright or sometimes known as Mikey has over twenty five years experience in the hospitality industry. Mikey started his career in traditional ale and managing pubs in England. He was later trained in London as a Cocktail Bartender and moved to Sydney, Australia in 1999 | | During his time in Australia he has opened some of the most successful award winning Premium Restaurant & Cocktail... Read More →
avatar for George Nemec

George Nemec

“It’s a world of fashion, music, remarkable interiors and unique personalities. It’s like one big Salvador Dali artwork, and in the middle, you are the one able to add a new color.” George Nemec         In 2004 George Jiri Nemec’s contribution to professional bartending was recognized, winning the prestigious accolade of Australian Bartender of the Year; in 2007 further praise came... Read More →

Sponsors
avatar for Tales of the Cocktail

Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the... Read More →


3:00pm

Mandarine Napoléon Battle of The Sexes
In the spirit of Napoléon’s epic battles, Mandarine Napoléon will bring to Tales of the Cocktail this year the battle of all battles- man vs. woman in the 4th Annual Mandarine Napoléon Imperial Battle of the Sexes. 

In this truly unique event, taking place on Wednesday, July 20 at the Napoleon House, eight of the best male from around the globe and eight of the best female bartenders from around the United States will be paired against each other to create their very own signature Mandarine Napoléon cocktail, and guests will determine their fate. Each bartender will have their own station to serve their signature cocktails, while strategically pleading for votes. Guests will be able to try all cocktails presented and enjoy New Orleans style cuisine featuring Mandarine Napoléon.

This year, teams will also face off in challenges that test their knowledge, creativity and skill. This portion of the competition will be judged by an expert panel, including brand owner Marc de Kuyper. At the end, one sex will be determined the winner and hailed as the conquerors. 


Sarah Lawrence of The Anderson, Miami
Yael Vengroff of The Spare Room, Los Angeles
Karen Grill, Bon Vivant, Los Angeles
Ashley Danella, New Orleans 

VS
 


P. Bischoff of Manhattan Bar, Singapore
Chris Grodvedt of The Thief, Oslo
Chi Ho Ta of Dr., Rotterdam
Sean Fenelly of Milk & Honey, London


Wednesday July 20, 2016 3:00pm - 5:00pm
Napoleon House 500 Chartres St, New Orleans, LA 70130

3:00pm

2016 Masters of Moonshine presented by Ole Smoky Tennessee Moonshine
Ole Smoky Moonshine has partnered with the Tasting Panel Magazine to host the 2016 Masters of Moonshine finals competition at Tales of the Cocktail. Mixologists from all over the country have competed in semi-final competitions. The winners from each city will compete to win $5000 and the title of Master of Moonshine. The semi-finalists will mix an Ole Smoky Apple Pie Moonshine (70 proof) cocktail for guests to taste and vote. After votes have been calculated, we will crown the 2016 Master of Moonshine.

Personalities
avatar for Bill Whitlow

Bill Whitlow

Beverage Director, Wiseguy Lounge
Bill Whitlow started behind the bar at the age of 16. Barbacking through high school, he developed a strong introduction to the industry and continued to learn from his experiences. Bartending from the age of 20 years old, Bill has continued to pursue growth learning with every opportunity since. | | In 2011, he began working at the illustrious Seelbach Hotel in Louisville, KY. This position enhanced his perception and encouraged Bill to... Read More →
avatar for Bohdan Darway

Bohdan Darway

Lead Bartender, SOUTH Kitchen & Jazz Parlor
avatar for Dana Dixon

Dana Dixon

Swingin' Doors Saloon

Sponsors

3:00pm

Shhh...There’s a New Rum in Town presented by Plantation Rum
Maison Ferrand, producer of Plantation Rum, has been known to introduce new spirits at Tales to their most important audience – the bartenders. And, we’re happy to say, this year will be no different! 



From the company that brought you the beloved Plantation Pineapple Stiggins’ Fancy Rum (introduced at Tales in 2014), this year you will be amongst the first in the country to taste a rum that has been born of a crazy plan and a secret meeting at Arnaud’s during last year’s Tales. Alexandre Gabriel, Maison Ferrand’s fearless leader, scoured rum-joints around the world to find six grizzled old salts who knew which end of a rum-bottle was which. Together they came up with this new Plantation rum that is, well, going to knock your socks off.

We aren’t ready at this writing to disclose the exact name of the rum or the six grizzled old salts that had a hand in creating it, but trust us, you all know who they are. They just happen to be sworn to secrecy for a little while longer. And don’t worry, all will be revealed before Tales kicks off.

See you at our Plantation rum bar…

Sponsors
avatar for Plantation Rum

Plantation Rum

Alexandre Gabriel is a man with a singular focus from which he has not wavered in the 20 years he has been the head of esteemed Maison Ferrand. His focus and philosophy are simple – to produce special, unique spirits, gems so distinctive and revolutionary that they set the bar for all others that come after them. Each rum in the Plantation Rum portfolio is made according to its country’s traditional technique and expresses the rum... Read More →


3:00pm

How Do You Take Your Coffey? presented by Nikka Whisky
Be one of the first to try Nikka Coffey Malt Whisky, and experience Nikka’s reverence for quality. Taste through their Coffey offerings, featuring Nikka Coffey Grain in the Kansai City Cocktail created by San Francisco bartender Kevin Diedrich and a neat serve of Coffey Malt. Founded by the father of Japanese Whisky, Masataka Taketsuru, Nikka’s offerings captivate any cocktail experience with their distinctive flavors.

Personalities
avatar for Kevin Diedrich

Kevin Diedrich

Kevin Diedrich brings a deep appreciation for Bay Area cocktail culture to his position as bar manager of BDK Restaurant & Bar. Growing up in Northern Virginia, Diedrich first began his hospitality career in 2002 as bartender at the Ritz-Carlton in Washington, D.C. before assuming the role as mixologist for the hotel group’s San Francisco property in 2005. Inspired by the Bay Area’s cocktail community, Diedrich later went on... Read More →

Sponsors
avatar for Anchor Distilling Company

Anchor Distilling Company

Named the 2015 Icons of Whisky Importer of the Year by Whisky Magazine, Anchor Distilling Company aims to provide the bridge between discerning buyers and world's finest spirits. A privately owned distiller and importer, Anchor boasts an artisanal portfolio with over 400 specialty products from nearly 26 countries. Our products are from multigenerational family-owned companies, and are sought by connoisseurs for their superior handcrafted... Read More →
avatar for Nikka Whisky

Nikka Whisky

Single malt, pure malt and grain whisky expressions from the distilleries founded by the father of Japanese Whisky, Masataka Taketsuru.


Wednesday July 20, 2016 3:00pm - 6:00pm
Royal Ballroom B at the Hotel Monteleone

3:00pm

Passport to Port-au-Prince presented by Rhum Barbancourt
Transport yourself to the tropical oasis of the real Caribbean, where you’ll find all the allure and enchantment beginning with the Haitian heyday that captured the hearts of many through today. Show up and sip spirits as we share their history through luscious libations sure to please. Come see why Rhum Barbancourt is Haiti’s treasure, from our shores to yours.

Personalities
avatar for Zach Lynch

Zach Lynch

Bar Manager, The Ice Plant
After tending bar in Orlando for a little over ten years in different formats from fine dining to microbrews and craft cocktails I helped found the Central Florida Chapter of the USBG. When working a booth at Rum Renaissance met the owners of the Ice Plant and St Augustine Distillery and decided to relinquish my position as the president of the bartenders guild and bar manager position at Prato in Winter Park to take on the beverage program at... Read More →

Sponsors
avatar for Rhum Barbancourt

Rhum Barbancourt

Over 150 years ago, Dupre Barbancourt created the perfect recipe for pure Haitian sugar cane rhum. By using a double distillation process and Limousin oak barrel aging normally used for the most exquisite cognac, the Rhum Barbancourt tradition has stood the test of time. Barbancourt's legacy has been passed down through four generations and is still made today using the same traditions. | | Rhum Barbancourt goes beyond rum, delivering Haiti's... Read More →


3:30pm

Pre-New Orleans Cocktail Tour Happy Hour
Pre-tour with Wyborowa Wódka! We’re all about a kick-off, so kick off your New Orleans Cocktail Tour of legendary history with Wybo, a genuine Polish rye vodka based on over 500 years of Polish Vodka craftsmanship.

Sponsors
avatar for Wyborowa Wódka

Wyborowa Wódka

Wyborowa – Wybo for short – genuine Polish vodka, created in 1927 with over 500 years of Polish vodka craftsmanship. | | With quality highlighted by more than 20 international awards from around the world including Vienna, Rome, Brussels and San Francisco, the Pure Rye Grain combined with a traditional distillation technique and pristine water gives Wybo its exceptional smoothness. | | Imported from Poland – the home of vodka - Wybo is... Read More →


Wednesday July 20, 2016 3:30pm - 4:00pm
Le Booze 300 Bourbon Street New Orleans, LA 70130

3:30pm

Say The Right Thing: Mastering New Media
In an ever-growing landscape of bartending as a profession and cocktail culture making strides in the mainstream, the need has arisen to become more aware of saying the right things at the right time in the right places. This seminar will provide tips and advice to the bartender working for brands, and the full or part-time brand ambassador looking to further their career beyond traditional “piece to camera” media items. We will explore branding and communication, social media (Can you promote yourself on social media without sounding like a shill? What makes good content on different social media sites or should you simply cross-post all content?), live presentations (for the camera, consumers, and corporations), online video (it's a lot of work - is it worth it?), traditional print and web media (in the new era in which nobody has time to fact-check after the interview), and one-on-one personal interactions. Led by Jonathan Pogash who is a frequent consultant for brands and appears on television mixing up cocktails on morning shows, our panel will include media mavens Ian McLaren (Director of Trade Advocacy, Bacardi USA), Charlotte Voisey (Director of Brand Advocacy, William Grant & Sons), journalist/social media savant Camper English. They’ll share their expertise on the topic, and provide new and useful insight for the modern day beverage industry professional.

Moderators
avatar for Jonathan Pogash

Jonathan Pogash

President/Owner, The Cocktail Guru
I am a father of 2, a husband to 1, and a mixer of drinks | | Jonathan Pogash, “The Cocktail Guru,” is an educator and cocktail consultant for restaurants and beverage brands. With offices in New England and NYC, Jonathan's signature cocktails can be seen and enjoyed in many of North America’s most upscale cocktail lounges and restaurants. He has lent his expertise to “The Today Show," "Fox & Friends," Fox Boston... Read More →

Speakers
avatar for Camper English

Camper English

Writer, Alcademics
Camper English is a San Francisco-based cocktails and spirits writer and speaker, and is the publisher/writer of Alcademics.com. He has contributed to Saveur, Details, Fine Cooking, Modern Farmer, Popular Science, the LA Times, San Francisco Chronicle, Whisky Advocate, and many other publications. | | | Camper has visited over 130 distilleries, blending houses, and bodegas in more than twenty countries, and has judged cocktail... Read More →
avatar for Ian McLaren

Ian McLaren

Director Trade Advocacy & Training, Bacardi USA
A proud Scotsman, Ian started his career in the alcohol business straight from school working for an independent wine merchant in his home town of Edinburgh. From here his formative years in the On Premise were spent in the late night scene working in more sticky floored nightclubs than he’d care to admit in some of the less desirable cities in the North of England. | From there it was onwards and upwards back to his home town where he was... Read More →
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A keen student of the craft of the cocktail, Charlotte’s mixology style is ever evolving and exciting to follow. Charlotte currently looks after the coveted spirits... Read More →

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


3:30pm

The New American Rum Revolution
Rum was the original American spirit before the Revolution in the 1770s, fueled by cheap and readily accessible molasses coming from the Caribbean colonies. Excessive taxes and political pressure (and a little disagreement with England) changed everything. Finally, the nightmare of prohibition set the final nail in the coffin of the American Rum industry. Nearly a century later, we find craft rum distilleries sprouting up across America at an astounding pace. National, regional and local rums distillers are gaining well-deserved attention -- with many making their mark as true artisan spirits -- winning awards and setting new standards for authentic, hand-made rum.

We'll explore rum's past, taste rum's present and predict rum's future in a seminar hosted by the editors of Robs Rum Guide along with several award-winning American rum distillers.

Moderators
avatar for Robert Burr

Robert Burr

president, Quantum Leap Network - Robs Rum Guide
Robert publishes Robs Rum Guide and the National Rum Examiner, as well as rum reviews on the Rum Minute YouTube video channel. He is host of the Miami Rum Festival/Trade Expo and the annual Rum Renaissance Caribbean Cruise. Robert serves as a judge in international rum tasting competitions and frequently travels to distilleries, rum festivals and special rum events around the world.

Speakers
avatar for Rob V. Burr

Rob V. Burr

Robs Rum Guide / Rum Minute
Often described as the younger and better-looking version of his father, "Rob the RumScout" appreciates the finer points of quality rum cocktails. Co-host of Miami Rum Renaissance Festival, co-writer of the National Rum Examiner column, and co-producer of Rum Minute on YouTube. Rob is always traveling the world to visit distilleries and events, experimenting with rum cocktail recipes and their endless variations.
avatar for Steven Gubb

Steven Gubb

Owner / President, Paradise Imports, LLC
Paradise Imports, LLC is the supplier of Gubba Gold Rum & Gubba Silver Rum. Gubba rum is currently distributed in MA, and we are working on expanding distribution to FL, NV, CO and LA. Gubba Gold & Gubba Silver are both 70 proof, pure cane rums, organic, and as we say in Boston, "Wicked Smooth." Gold is infused with real, natural vanilla, and Silver is infused with real, natural coconut.
avatar for Bob Gunter

Bob Gunter

President & CEO, Koloa Rum Company
Bob Gunter joined Kōloa Rum Company in 2008 as Chief Operations Officer and was subsequently promoted to President in May 2010 and CEO in February 2013, with responsibility for all aspects of the Company’s daily operations. | | Bob has lived and worked in Hawaii for more than 30 years. He began his career in the spirits industry as Operations Manager with Sandwich Islands Distilling Corporation in 2004, and later as Vice President of... Read More →
avatar for Trey Litel

Trey Litel

President, Bayou Rum Distillery
It started with an idea that came out of a duck blind conversation while hunting near the Lacassine Wildlife Refuge and the local Louisiana sugarcane fields. That idea has grown into Bayou® Rum available now in about 20 states and quickly becoming America's Rum® with 79 awards in tasting competitions and 4 delicious expressions. | Since Louisiana was the birthplace of sugarcane farming in the "new world," is the home of the biggest Mardi... Read More →

Sponsors
avatar for Bayou Rum

Bayou Rum

Bayou Rum is handmade in the largest privately-owned rum distillery in the USA, utilizing traditional methods with state-of-the-art equipment for all four steps: fermentation, distillation, maturation, and bottling. The beautiful facility right down the road in Lacassine, Louisiana offers distillery tours 5 days a week, a Bayou Rum tasting bar and an incomparable gift shop experience for those who visit the home of Bayou Rum. | | Who says you... Read More →
avatar for Gubba Rum

Gubba Rum

Gubba Silver Rum, infused with real coconut and Gubba Gold Rum, infused with real vanilla. Cane based rums made with organic ingredients, never any flavorings or extracts, 35% ABV. Without doubt, among the smoothest, best tasting rums, at any price, you have ever experienced!
avatar for Kōloa Rum Company

Kōloa Rum Company

Award Winning, Handcrafted, Single-Batch Premium Hawaiian Rum Made with Hawaiian Cane Sugar and Pristine Rainwater from Mt. Waialeale One of the Wettest Spots on Earth.


3:30pm

BULLEIT ON BOURBON – AN OPEN HOUSE
You're invited to celebrate the past, enjoy the present and look to the future.  Tom Bulleit and family are opening the doors and inviting you in for a celebration at the Jazz Playhouse at the Royal Sonesta on Bourbon Street.  We will also be welcoming some our newest friends and favorite hometown band, Houndmouth.  Everyone is welcome to stop by for some true Kentucky hospitality and to hear firsthand what’s new with Bulleit.  Be sure not to miss Bulleit’s take on the Moscow Mule … “The Hound Mule” (Inspired by the band Houndmouth).

Personalities
avatar for Hollis Bulleit

Hollis Bulleit

World Ambassador Bulleit, Bulleit
If you hear a loud melodic laugh from across the room (somewhere in between a cackle and a roar) then you have just heard Hollis Bulleit. If you scan the room and see a bewitching bearcat Top Hat bobbing about then you have almost seen Hollis Bulleit (she's a bit of a hobbit and quite short). But if you have met Dame Hollis Bulleit then you will surely have a story to tell. As a Bulleit Family member who has been with the brand since the... Read More →
avatar for Tom Bulleit

Tom Bulleit

Founder, Bulleit Distilling Co.

Sponsors

3:30pm

Taste of the Nations presented by A. Hardy USA
Come see mixologists from across the country produce creative cocktails from craft distilleries from around the world. Taste and learn about these award winning distilleries, some of which are brand new to the US market. Sample Hardy Cognac, Hyde Irish Whiskey, Loch Lomond Scotch, Thatcher’s Organic, Joseph Cartron, and Kai Spirits on their own, and in the amazing cocktails produced by our featured mixologists.



Personalities
Sponsors
avatar for Hardy USA

Hardy USA

Hardy USA is a artisan portfolio filled with family owned and small production brands that have great points of uniqueness. Hardy Cognac, DeMontal Armagnac, Joesph Cartron Cordials, Hyde Irish Whiskey, Thatcher's Organic and Kai Spirits are all part of the Hardy USA family.


4:00pm

Brand Builder: Winning the Pitch Presented by Distill Ventures
Limited Capacity full

Brand Builder is a day of talks for people launching and growing independent spirits brands.

Created by Distill Ventures – the world’s first accelerator for spirits brands – it will feature experts and successful entrepreneurs from across the industry.

The sessions will include contributions from seasoned professionals from all sectors of the industry, alongside the Distill Ventures team. If you’re looking for insight into creating and growing a successful consumer brand in the increasingly crowded US spirits market – this day is for you.


Winning the Pitch

Hear three entrepreneurs pitch live to a panel of investors – from within and outside of the drinks industry – and get feedback on their proposition and their pitches. The Distill Ventures team will then talk about the important elements of successfully securing investment.

This session will reveal what investors are looking for, and how to structure a pitch that can win you the smartest money around. 

To reserve a seat at this session please RSVP below, the event is open to attendees with a Tasting Room Wristband however reserving a seat is essential as we have limited capacity. 

RSVP HERE:
https://www.eventbrite.co.uk/e/winning-the-pitch-tickets-24339956465

Personalities
avatar for Andrea Barrica

Andrea Barrica

500 Startups
Andrea is a venture partner and entrepreneur-in-residence at 500 Startups, helping early stage startups with pitching and sales. Before 500 Startups, she co-founded inDinero, YC-backed financial SaaS startup, and generated the first $1M in sales during the first year.  | | Andrea is also an international pitch coach and has helped founders raise $60M+. She has experience in Demo Day preparation, accelerator and pre-accelerator... Read More →
avatar for Harry Kohlmann

Harry Kohlmann

CEO, Park Street
Dr. Harry Kohlmann is the CEO of Park Street, a provider of productivity-enhancing and cost-saving back-office solutions, advisory services, and working capital to more than 3,000 alcoholic beverage brands from the U.S. and around the world. The company’s clients range from entrepreneurs to multi-brand global suppliers, and include craft distillers, centuries-old family businesses, award-winning wineries, innovation brands, and more... Read More →
avatar for Shilen Patel

Shilen Patel

Chief Exec, Distill Ventures
Shilen started in drinks by leading a team at Guinness that turned around over 20 years of brand decline. He then started his own business and has since helped dozens of founders realise their potential. He’s great at asking provocative questions, helping develop brilliant propositions and compelling strategies and coaching high performing teams to deliver great results.

Sponsors

4:00pm

New Orleans Cocktail Tour
There’s a reason Tales of the Cocktail® calls New Orleans home—the city’s legendary bars and bartenders helped shaped how Americans drink. Join us as we explore the rich cocktail history of our city with a spirited romp through the French Quarter led by legendary tour guide, Joe Gendusa. We’ll start in Le Booze bar of the Royal Sonesta then head out as Joe shares tall tales of the famous bars, restaurants, people and cocktails that made New Orleans such a famous place to have a drink.

*First cocktail at Le Booze included. Cocktails available for purchase at bar stops.

Speakers
JG

Joe Gendusa

Gendusa is a New Orleans native and a respected teacher for 38 years. After his retirement, he joined forces with Tales of the Cocktail® founder, Ann Tuennerman, to start what is known today as New Orleans Original Cocktail Tour. Gendusa has also written a book entitled History With A Twist, the ultimate guide to cocktail culture in New Orleans with a forward by Tuennerman. It was published in 2008 and is now in its fifth printing.


Wednesday July 20, 2016 4:00pm - 5:00pm
Le Booze 300 Bourbon Street New Orleans, LA 70130

4:00pm

Meet the Makers: Gastronomista
Join Emily Arden Wells, editor and founder of Gastronomista, as she showcases her unique Cocktail Necklaces... you don't want to miss these exclusive TOTC 2016 jewelry pieces! Gastronomista is a website dedicated to the Culture of Drink.

Follow Gastronomista on Twitter and Instagram using the handle: @xxgastronomista 


4:00pm

Canadiana Takeover
Join Shawn Soole and Forty Creek for cocktails inspired by the Great White North. Enjoy samplings of the Forty Creek range and explore Canadian Whisky like never before.

Speakers
avatar for Shawn Soole

Shawn Soole

Principal/Owner, S2 Hospitality Concepts
Victorian Bon Vivant at large, Shawn has been behind two of Canada's most nominated and awarded restaurant & bars. Multiple Tales of the Cocktail nominated Clive's Classic Lounge, as founder of Little Jumbo & Author of Cocktail Culture. Shawn's goals are to help continuing to put Victoria and Canada on the international cocktail map while educating, building and working towards bettering himself every day.

Personalities
avatar for Thomas Thompson

Thomas Thompson

Manager, Barrel Proof
The son of a Cadillac salesman, Thomas Thompson was refused his high-school diploma for the crime of skipping graduation ceremonies. After taking odd jobs as a steel-mill worker and a janitor, he formed the Impediments with drummer Chris Mars, guitarist Bob Stinson, and Stinson's 12-year-old bass-playing brother, Tommy. Inspired by Thompson's love for the Sex Pistols, the band — renaming itself the Replacements after being banned from a club... Read More →

Sponsors

Wednesday July 20, 2016 4:00pm - 6:00pm
Barrel Proof 1201 Magazine Street New Orleans, LA 70130

4:00pm

Diplomatico Rum Dynamic Duo at Cane & Table
An evening of Diplomatico cocktails showcasing the award winning rum in its full glory.  A great opportunity to meet and mingle with the Master Distiller Tito Cordeiro.  You will enjoy Diplomatico neat, paired with cigars, as well as in classic and modern cocktails. 

Featuring Cane and Table’s head bartender, Alexandra Anderson, and Sai Charan Hamsala, winner of the Diplomatico World Tournament 

Sponsors
avatar for Diplomatico Rum

Diplomatico Rum

The history of Diplomático began in Venezuela in 1959 with the establishment of a distillery, out of a partnership between Venezuela’s best rum distilleries and Seagram’s International . In 2002 the company was acquired by a group of Venezuelan entrepreneurs, most of them with extensive experience in the spirits industry. The acquisition deal included assets such as the distillery and a premium rum brand called... Read More →


Wednesday July 20, 2016 4:00pm - 6:00pm
Cane & Table 1113 Decatur Street New Orleans, LA 70116

4:15pm

Herbs, Spices and Secrets: Explore The World Of Amaro Montenegro presented by Amaro Montenegro
Limited Capacity full

Dating back centuries, amaro was first crafted by monks believing it had supernatural powers. Production soon expanded from small monasteries to intricate distilleries with secrecy remaining integral to the process. This extremely versatile spirit eventually made its way across the Atlantic and into some of the country’s most discerning mixology bars. Montenegro, Italy’s #1 amaro, is especially beloved for its transformative properties, adding an interesting taste profile to any classic cocktail. Join our Amaro Montenegro Herbalist Matteo Bonoli, brand ambassador Marco Montefiori and bitters expert Sother Teague for an immersive workshop that explores the mysterious world of amaro. Attendees will learn about the amaro production process as well as the history, lore and even the psychology behind why amari has become so popular. Join us to be part of a uniquely hands-on experience, care of Amaro Montenegro.

Click Here
to reserve a timeslot

Personalities
Sponsors
avatar for Amaro Montenegro

Amaro Montenegro

More than 130 years in the making, Amaro Montenegro is shaking up the bar scene one drink at a time. With its rich legacy and intriguing taste, it’s the name on the lips of the most inspired Mixologists and the liquid on the lips of every cocktails lover in the know.


5:00pm

New (Orleans) Nordic
For the second consecutive year, Ruby, Copenhagen, will partner with local bar Cure to give you a great night of Nordic inspired cocktails and cuisine with a southern touch.

Come join us for a convivial, relaxed and fun night to kick-off Tales. SKÅL.

About Ruby

Hidden away in an old listed building from 1740 is the cocktail bar Ruby,
situated in the oldest part of Copenhagen facing the parliament buildings. Ruby
opened in 2007. Today it is now spread over two floors in a hyggelig interior
serving seasonal cocktails and classic potions.

Copenhagen has been at the forefront of the innovative and vibrant Nordic food
frontier, even developing its own form of tourism; Gastro tourism.
Ruby has been following the unique local flavours and produce of Scandinavia
and combining them into its classic cocktail backbone. Classic drinking, forward
thinking… 

This has also let Ruby to by a world known and respected bar across the bar
community, and let them to by listed on top 50 worlds best bars 4 year and latest
no. 34 on the last list. 

Speakers
avatar for Neal Bodenheimer

Neal Bodenheimer

Owner, Cure, Cane & Table, and Bellocq
Born in New Orleans, Bodenheimer began working in a bar at age 18. After graduating from theUniversity of Texas at Austin, he embarked on a year- long trip around the world with a focus on exploring food and beverage traditions. Hungry to get back to the states and start working, Bodenheimer moved to New York City where he worked for Steve Hanson’s B.R. Guest Corporation and Danny Meyer’s Union Square Hospitality during his six years in... Read More →

Personalities
GH

Gobo Hansen

Gobo Hansen has been working in Ruby for the past 4 & a half years. Starting as a bartender, he worked his way up to become a fully fledged member of the management team, covering both Ruby and sister-bar Lidkoeb. And with the 3rd bar on the way –Brønnum is opening this August, Gobo’s got his hands full. | | Gobo’s role has developed over the years. He is still running management... Read More →
avatar for Nicholas Jarrett

Nicholas Jarrett

Bartender, The Saint/Cure
Nicholas Jarrett is an itinerant bartender based out of New Orleans, Louisiana. Previously found regularly behind such bars in Philadelphia and New York City as APO, the Franklin Mortgage and Investment Company, Dram, Clover Club, Flatiron Lounge, & Bushwick Country Club, he currently crafts cocktails at Cure and slings drinks at the Saint Bar & Lounge.

Sponsors

Wednesday July 20, 2016 5:00pm - 7:00pm
Cure 4905 Freret St, New Orleans, LA 70115 New Orleans, LA 70115

5:00pm

Nicolas Feuillatte Dynamic Duo Happy Hour
Join Champagne Nicolas Feuillatte for a lively happy hour featuring a friendly Champagne cocktail competition between Mixologist Lynnette Marrero and Tableau Beverage Director Barry Himel, as they compete to create the official 40th Anniversary Champagne Cocktail for Nicolas Feuillatte. Vote for your favorite Champagne cocktail and enter to win a special prize! We will also be giving away the secret passcode for access to our exclusive Nicolas Feuillatte Champagne Lounge.

Personalities
avatar for Lynnette Marrero

Lynnette Marrero

Owner/Co-Founder, DrinksAt6/Speed Rack
Lynnette Marrero’s “spirited” career began when she accepted a job at New York’s Flatiron Lounge alongside cocktail savant Julie Reiner. Marrero quickly made the transition from cocktail-waitress to bartender and knew that the spirits industry was her true calling. After learning the ropes at Flatiron Lounge, Marrero became a senior bartender at Freemans NYC known for it’s skilled bartenders whose innovative drinks were featured in a... Read More →

Sponsors
avatar for Ste. Michelle Wine Estates

Ste. Michelle Wine Estates

Ste. Michelle Wine Estates is a collection of distinctive wine estates, each allowed to explore to the fullest extent the unique growing conditions and individual winemaking practices that give the wines from these estates their extraordinary character.


Wednesday July 20, 2016 5:00pm - 7:00pm
Tableau 616 St Peter St, New Orleans, LA 70116

5:00pm

Torres Dynamic Duo Happy Hour
Come explore the reemergence of brandy at the Torres Dynamic Duo Happy Hour. Ivy Mix, Owner and Mixologist at Leyenda in Brooklyn; Lisa Nguyen, local mixologist and NoLa native; and Javier Reynoso, Global Brand Ambassador of Spirits at Torres Master Distillers, will use the brandies of Spain’s legendary Torres family to reinterpret classic American cocktails.

Personalities
avatar for Ivy Mix

Ivy Mix

Co-Owner and Head Bartender, Leyenda
Ivy Mix is Co­Owner and Head Bartender of Leyenda, her pan­Latin cocktail bar in Carroll Gardens, Brooklyn, backed by her long­time mentor, Julie Reiner. Leyenda pays tribute to her years of living and bartending in Guatemala, as well as extensive travels throughout all of Latin America. | With a long history of working in bars throughout the Americas, Ivy has been recognized by many within the culinary and cocktail industry as being one... Read More →
avatar for Lisa Nguyen

Lisa Nguyen

Beverage Manager/ Assistant GM, Ace Hotel
Lisa Nguyen, a native New Orleanian, was raised in the hospitality industry. Working in her parents’ neighborhood Chinese restaurant from a young age, she moved up the ranks from hostess to server to manager by the age of 16. She started experimenting with tiki cocktails behind the bar in between her training in classical piano and earning her high school diploma. Fast forward several years, she worked side by side with Neal Bodenheimer at the... Read More →

Sponsors
avatar for Ste. Michelle Wine Estates

Ste. Michelle Wine Estates

Ste. Michelle Wine Estates is a collection of distinctive wine estates, each allowed to explore to the fullest extent the unique growing conditions and individual winemaking practices that give the wines from these estates their extraordinary character.


Wednesday July 20, 2016 5:00pm - 7:00pm
Patrick's Bar Vin 730 Bienville St, New Orleans, LA 70130

6:00pm

Keynote: Enduring Hospitality: The Creative Process & The Human Experience
Tales of the Cocktail® in partnership with Food Republic, Visit New Orleans, and Vantguard, is proud to have Albert AdriàMarc Alvarez SafontGrant Achatz and Nick Kokonas delivering the keynote address on Wednesday, July 20 to kick off this year’s festivities. 

The creative process of Inspiring people doesn’t begin with food and drink, although they play an enormous role. The hospitality adventure begins the moment you make a reservation, and one hopes the memory of the experience stays with you long after you have walked out the door.

This year Tales of the Cocktail® is bringing to together some of the world’s most celebrated masters of innovation who will share their thoughts and views on how they create human experiences, their unique approaches to innovation and how attention to the tiniest details affect lasting memories for guests. They’ll discuss food and drink, the growing appeal of cocktail culture in the international culinary scene. Join our four award winning guests in a lively conversation featuring Bartender, Marc Alvarez Safont, Chefs Grant Achatz & Albert Adria, and creator of Tock reservations and co-founder of the Alinea group, Nick Kokonas for inspiring stories and shared knowledge. Moderated by Simon Ford.

Read More About the 2016 Keynote 

Moderators
avatar for Simon Ford

Simon Ford

Co-founder, The 86 Co
Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & spirits and marketing some of the biggest spirits brands on the planet. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences such as the NY Food & Wine Festival, Sydney Bar Show, London Cocktail week, The CIA’s... Read More →

Speakers
avatar for Grant Achatz

Grant Achatz

Executive Chef and Co-Owner, Alinea
Grant Achatz is the executive chef and co-owner of Alinea in Chicago, IL. Since 2007, Restaurant Magazine has recognized Alinea on their World’s 50 Best Restaurants list, twice being named the Best Restaurant in North America and last year ranking number 26 in the world. In 2013 Restaurant Magazine bestowed the coveted Chef’s Choice Award on Achatz. In spring of 2011, Chef Achatz was named as one of Time Magazine’s 100 most... Read More →
avatar for Albert Adrià

Albert Adrià

20th October of 1969. Albert Adrià is born in the neighborhood of Santa Eulàlia, in l’Hospitalet, is son of Ginés and Josefa. His parents instill him an interest for cuisine; but is his brother Ferran, whom introduces him to the passion for the profession. 1985-1997. On the 1985, Albert discovers what work means, by abandoning his studies and becoming part of elBulli staff. After a learning process of two years among... Read More →
avatar for Marc Alvarez

Marc Alvarez

Group Bar Manager, elBarri group
Marc Alvarez Safont got his start in the world of hospitality working in various restaurants at fifteen years old. Little by little, Marc shifted his interests to the cocktail world. Years and a biological science degree later, his passion for mixology became more than just a job to support his college education. After four years of working in the el Born district in Barcelona for alcohol distributors, clubs, and cocktail bars, Marc arrived at... Read More →
avatar for Nick Kokonas

Nick Kokonas

Nick Kokonas is the co-owner and developer of the renowned restaurants Alinea, Next, The Aviary, and Roister.  As an outsider to the restaurant business Nick's approach has been markedly innovative.  He has pioneered the use of alternative booking solutions and is the founder and CEO of Tock, a software company now in use by restaurants in 7 countries.  Nick has been featured in dozens of publications including the WSJ, NYT... Read More →

Sponsors
avatar for Food Republic

Food Republic

Food Republic
Where Food, Drink & Culture Unite. 
avatar for The New Orleans Tourism Marketing Corporation

The New Orleans Tourism Marketing Corporation

From restaurants to jazz clubs to parks to shops, there are endless ways to follow your NOLA in New Orleans. Everyone’s NOLA is different. Follow yours at followyournola.com.
avatar for Vantguard

Vantguard

We believe in challenging the norm by avoiding the mainstream and creating brands which provide unique and satisfying experiences. | We live in the moment, working hard but having fun along the way. | We believe in building a good working environment which breeds creativity, with no room for boredom, mediocracy or laziness. | We want drinks that are full of flavour, expertly poured and unforgettable. | We are true optimists with the... Read More →



Wednesday July 20, 2016 6:00pm - 7:30pm
The Civic Theater 510 O'Keefe Ave, New Orleans, LA 70113

6:00pm

Tequila Fortaleza Dynamic Duo with Guillermo Sauza and Jason Sorbet
Guillermo Sauza of Tequila Fortaleza and Jason Sorbet of the 21st Amendment at La Louisiane get behind the copper stick together for the first time. Offering Tequila Fortaleza in all 3 varieties, and featuring a special Fortaleza cocktail menu. Live traditional jazz music and rivers of Tequila Fortaleza will be flooding the streets of Iberville and Royal this evening. 

Personalities
avatar for Jason Sorbet

Jason Sorbet

Bar Manager, 21st Amendment at La Louisiane
Born and raised in New Orleans, I found myself in the service industry four years ago as a bar-back for the St. Louis Hotel (now Hotel Mazarin) banquet service. Two years ago I was brought on as a bar-back under Chris McIntyre at the 21st Amendment. I fell in love with spirits after my first week under a cocktail program, and my first Corpse Reviver no.2. I've taught myself a lot, but learned even more from other industry vets such as Maxton... Read More →

Sponsors

Wednesday July 20, 2016 6:00pm - 8:00pm
21st Amendment Bar 725 Iberville Street New Orleans, LA 70130

6:00pm

World Class Family Reunion
The United States Bartenders Guild and Diageo invites you to the World Class Family Reunion. 

As the US celebrates its 5th year of participation in World Class, we would like to celebrate and recognize all of the bartenders who have competed from 2012-2016 on a Regional, National and Global level. Those who have competed in World Class are among an elite group of bartenders in the world who have risen to the challenge to innovate, create, and raise the bar of excellence within the industry. 

Hosted by the U.S. World Class National Winners, World Class Competition Alum will enjoy a meal curated and served by Chef Erick Loos from Pigeon & Prince. His farm driven menu will be paired with World Class cocktails created by 2016 U.S. World Class winner, Andrew Meltzer.




Wednesday July 20, 2016 6:00pm - 9:00pm
Martine Chaisson Gallery 727 Camp St, New Orleans, LA 70130

6:00pm

Discover The Legendary Elixir
Our story begins over 600 years ago, deep in Poland’s Bialowieza Forest. This mysterious, ancient woodland is the source of myth, fable, and legend… as well as the birthplace of Zubrowka.

On July 20, when the full moon casts its spell, step into the woods and discover The Legendary Elixir for yourself. Good fortune will abound at the W Hotel, where a Polish soothsayer awaits. She will reveal your secrets, unfold your future before your very eyes. Come to Sobou, explore the legend of ZU, and fill your palate with mysterious pleasure.

Personalities
avatar for Laura Bellucci

Laura Bellucci

Head Bartender, SoBou
Laura Bellucci grew up in Massachusetts. Born to a colorful Italian gynecologist with roots in Long Island and a sweet, Midwestern Pastors’ daughter, her upbringing was a lively mixture of Marinara Sauce, excited yelling, and sneaking out of church early. | | A series of fortuitous miscommunications lead her into an apprenticeship with the head pastry chef for the Black Dog Co. on Martha’s Vineyard where she learned to truly... Read More →
avatar for Ty Izquierdo

Ty Izquierdo

Ty Izquierdo started his exciting Bartender/Mixologist adventure while attending College at UCSB. Bartending at several college bars on State Street, he soon became a community favorite and was  named Best Downtown Bartender by The Santa Barbara Independent "Best Of" reader poll. He moved on to bartend in Los Angeles at The Conga Room (then owned by Jennifer Lopez and Jimmy Smitts). The Conga Room at Universal City Walk recruited him as... Read More →


Wednesday July 20, 2016 6:00pm - 9:00pm
SoBou 310 Chartres Street New Orleans, LA 70130

7:00pm

Game of Throws
Game of Throws Celebrate the revival of a lost art with Jared Brown 

Sipsmith invites you to celebrate the art the Throw, once the standard in mixing, almost lost in obscurity; we rejoice in its revival around the world . Join your international peers in the 'games' as we pit two bartenders 'back to back' in front of our judging panel. They will be judged on style of throw and quality of the drink. This is a celebration rather than competition so the experienced and novice are all welcome to throw their own.

RSVP

Sponsors


Wednesday July 20, 2016 7:00pm - 9:00pm
Pigeon & Prince 129 Camp St, New Orleans, LA 70130

7:00pm

Sip & Savor TasteMaker Dinner: Maker’s 46 and Maker’s Mark Private Select
Join Maker’s Mark 8th Generation Whisky Maker and COO Rob Samuels in kicking off the week’s festivities with an unparalleled bourbon and culinary experience. Held at New Orleans’ premier avant-garde restaurant, SquareROOT, renowned Chef Philip Lopez and his team will create a multi-course dining experience inspired by the qualities of Maker’s 46. The intimate dinner will celebrate a storied family’s legacy and its thoughtful innovation as seen through Maker’s 46 and the distillery’s latest offering and program, Maker’s Mark Private Select. Guests will embark on a rare, memorable coupling of Kentucky and Louisiana’s finest starting with a special Private Select stave sampling, followed by curated cocktail pairings that will be served alongside Lopez’s famed small-plate bites throughout the evening.


Wednesday July 20, 2016 7:00pm - 9:00pm
SquareROOT 1800 Magazine St, New Orleans, LA 70130

7:00pm

Drink What You Want
A man drinks what his friends drink. THE man drinks what he wants.

Want to unwind from your day with a delicious, refreshing cocktail? Yes! Will this cocktail possibly have an umbrella in it… perhaps yes it will. 

Join Stoli Vodka at the Rusty Nail for an evening of unpretentious, flavor forward Stoli cocktails served up by THE award-winning bartender, manager of Clyde Common / Pepe Le Moko in Portland Oregon and author of ‘The Bar Book’ Jeffrey Morgenthaler and Nathanael Sprague of The Rusty Nail.


Live Music too with local New Orleans great “Rebirth Brass Band” playing their hit ‘Do Whatcha Wanna,’ encouraging all guests to be flavorful, be bold, and #drinkwhatyouwant. 



Sponsors

Wednesday July 20, 2016 7:00pm - 9:00pm
The Rusty Nail 1100 Constance Street New Orleans, LA 70130

7:30pm

Absolut Welcome Reception
Kick off Tales of the Cocktail® 2016 with Absolut at the official Welcome Reception at the ACE Hotel. Spend the evening celebrating Swedish tradition with music, food, and of course, Absolut cocktails.

Sponsors
avatar for Absolut Vodka

Absolut Vodka

From Sweden with Love | | Ever heard of a place called Åhus? Maybe not, but whether you’re sipping in São Paulo, or out in Hong Kong, you’ll probably want to raise your glass to the inhabitants of this small town in Sweden. | | That’s because every single drop of the Absolut Vodka you enjoy comes from the rich wheat harvested in this one area. It’s where Absolut is produced, distilled, bottled and finally... Read More →


Wednesday July 20, 2016 7:30pm - 10:30pm
Ace Hotel 600 Carondelet St, New Orleans, LA 70130

10:00pm

Party on Your Palate
It's a Party on your Palate!

The Ambassadors of William Grant & Sons invite you to dance the night away in splendid style. There will be more than a mouthful of delicious cocktails and nibbles with special guests behind the bar, on the mic and right where you least expect them.

Dresscode: snappy.

Speakers
avatar for Scott Baird

Scott Baird

Founding Partner, The Bon Vivants
Scott Baird, a Bay Area native, is a founding partner of The Bon Vivants, a nationally recognized hospitality, design, and creative group. In 2009, Baird was approached by fellow bartender and co-worker at 15 Romolo, Josh Harris. The duo decided to take on a bar-consulting gig together and The Bon Vivants were born, defining thoughtful sophistication and a true sense of authenticity in their projects by combining creative cocktail programs, solid... Read More →
avatar for Lorne Cousin

Lorne Cousin

Balvenie Ambassador, William Grant & Sons
From his highland roots in Scotland’s legendary Campbeltown – an area steeped in whisky tradition – Balvenie Brand Ambassador and renaissance man Lorne Cousin brings a wealth of craftsmanship and skill, and a lifetime’s worth of unexpected experiences, to his role with the most hand crafted Single Malt Scotch. In a career that has seen him representing Scotland’s most beloved cultural products – music and whisky – he has... Read More →
avatar for Tim Herlihy

Tim Herlihy

US Ambassador, Tullamore D.E.W. Irish Whiskey
As far as whiskey experts go, they don’t come more Irish True than Tullamore D.E.W. US Ambassador Tim Herlihy. Born and raised in Ireland, Tim began his whiskey career with the Cooley Distillery and has travelled to numerous distilleries across Ireland, Scotland, the US and beyond, studying firsthand the history of whiskey and the entire production process from malting to maturation | | In his role as Tullamore D.E.W Ambassador, Tim... Read More →
avatar for Struan Grant Ralph

Struan Grant Ralph

Glenfiddich Ambassador, William Grant and Sons
Struan Grant Ralph the Glenfiddich Ambassador for the USA hails from Speyside, the spiritual home of Scottish Single Malt and from his first jobs working in distilleries to his current ro