Tales of the Cocktail® New Orleans 2016

Custom-made gins created exclusively for certain bars are becoming more frequent. There are also more inter-distillery collaborations than ever before and the dawn of the guest distiller is bringing ‘Gypsy Brewing’ culture into the world of spirits. In this specialist 12 sample gin tasting, you will find out what’s driving this trend, who is doing it and what has been made so far. You will learn about how cross-proliferation of distilling knowledge is crucial for brand owners and distillers alike along with how it helps them to remain innovative. Lastly, you will also gain valuable insight into the impact it can have on customer retention for the end retailers, bar owners and distilleries who have embarked on these projects so far. Hosted by Gin Foundry, the session is a unique chance to get a 360% view on how “custom-made” works for all parties involved, how best to start a juniper-laced collaboration and what the future holds for this exciting recent development in craft distilling.