Tales of the Cocktail® New Orleans 2016

As evidenced by his attendance at Tales of the Cocktail for the last 3 years, Michael Dolan, CEO of Bacardi Limited, is a passionate supporter of education and the role of bartenders and the On Premise in the future success of the Spirits industry.  In this, first of its kind, address he will address the State of the Spirits Industry globally and its impact on the US specifically and discuss the macro trends that will have the biggest impact on the global spirits and hospitality industry in the coming years.  There has been enormous change in the Bacardi Company globally over the past 12 months and Mike will explain how this change responds to the changing profile of the global spirits consumer the steps we are taking to address their future expectations.

Referencing his long and successful career in marketing, sports, media, music and fashion management he’ll offer some parallels that can be drawn with the bartending industry and, as an important core value for Bacardi, Mike will outline the industry leadership role we enjoy on sustainability and the plans to continue to follow that path going forward.