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Wednesday, July 20 • 2:00pm - 3:00pm
Brand Builder: Leveraging your Unfair Advantage – how small independent brands can beat the industry’s big players Presented by Distill Ventures FULL

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Brand Builder is a day of talks for people launching and growing independent spirits brands.

Created by Distill Ventures – the world’s first accelerator for spirits brands – it will feature experts and successful entrepreneurs from across the industry.

The sessions will include contributions from seasoned professionals from all sectors of the industry, alongside the Distill Ventures team. If you’re looking for insight into creating and growing a successful consumer brand in the increasingly crowded US spirits market – this day is for you.

Leveraging your Unfair Advantage – how small independent brands can beat the industry’s big players 

There’s a desire amongst consumers to buy brands crafted by real people, where they see a clear mission in the company and have total transparency into how the product is made.

This creates a great environment for launching independent brands – indeed, when you combine this with the importance of social media, it’s the unfair advantage independent brands have.

This session will explore the consumer and media trends, which create the opportunity for independent brands, and show how you can leverage this unfair advantage to punch above your weight and impact the industry.

To reserve a seat at this session please RSVP below, the event is open to attendees with a Tasting Room Wristband however reserving a seat is essential as we have limited capacity. 


avatar for Frank Lampen

Frank Lampen

Partner, Distill Ventures
Distill Ventures is an accelerator for the best entrepreneurs in the drinks industry, offering cash investment, mentoring and access to expertise.
avatar for Sam Hornsby

Sam Hornsby

Managing Partner, Flamingo New York
Sam is a global insight and brand strategist with a passion for uncovering opportunities at the intersection of consumer culture and business. As Managing Partner at the Flamingo Group working in London, New York and Shanghai, Sam’s expertise in cultural research and brand consultancy... Read More →


Wednesday July 20, 2016 2:00pm - 3:00pm CDT
Vieux Carre Room at the Hotel Monteleone