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Wednesday, July 20 • 11:30am - 12:30pm
Brand Builder: Building business plans that win Presented by Distill Ventures FULL

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Brand Builder is a day of talks for people launching and growing independent spirits brands.

Created by Distill Ventures – the world’s first accelerator for spirits brands – it will feature experts and successful entrepreneurs from across the industry.

The sessions will include contributions from seasoned professionals from all sectors of the industry, alongside the Distill Ventures team. If you’re looking for insight into creating and growing a successful consumer brand in the increasingly crowded US spirits market – this day is for you.

Building business plans that win

Some brands succeed through luck. But 99% of the time they succeed because they pick the right strategy, and translate that into an effective business plan.

Creating a plan which balances the need to create pull as well as push, which includes ambitious but realistic volume targets, and which meets the expectations of industry investors, is no mean feat.

In this session, Distill Ventures will talk through the likely costs and expected sales performance targets for the early test years, the period of expanding outside of your home market, and the point where you start hitting national scale. For each of these phases, the founders of some of the US’ most successful independent spirits businesses will share their insights.

To reserve a seat at this session please RSVP below, the event is open to attendees with a Tasting Room Wristband however reserving a seat is essential as we have limited capacity. 


avatar for Brian Ellison

Brian Ellison

President/CEO, Death's Door Distillery
I live in Wisconsin, we tend to be friendly and talk to people about whatever they want to talk about. I really like talking about my gin, and drinking it, and talking about drinking it.
avatar for Gonzalo de la Pezuela

Gonzalo de la Pezuela

Managing Director, Distill Ventures North America
Entrepreneurship and brand building in the spirits market
avatar for Raj Bhakta

Raj Bhakta

Founder and CEO, WhistlePig
Raj Bhakta is the Founder and CEO of WhistlePig, the world’s premier rye whiskey. In 2007 he began his journey to create the world’s finest whiskey - purchasing a 1,300 acre historic dairy farm in Vermont - and by 2010 transformed it into the WhistlePig headquarters. As an entrepreneur... Read More →
avatar for Simon Ford

Simon Ford

Cofounder, FORDS GIN
Cocktail bars and Gin
avatar for Tom Bulleit

Tom Bulleit

Founder, Bulleit Distilling Co.


Wednesday July 20, 2016 11:30am - 12:30pm CDT
Vieux Carre Room at the Hotel Monteleone