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Wednesday, July 20 • 10:00am - 11:00am
Brand Builder: Go deep not wide - getting sales traction in a market presented by Distill Ventures FULL

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Brand Builder is a day of talks for people launching and growing independent spirits brands.

Created by Distill Ventures – the world’s first accelerator for spirits brands – it will feature experts and successful entrepreneurs from across the industry.

The sessions will include contributions from seasoned professionals from all sectors of the industry, alongside the Distill Ventures team. If you’re looking for insight into creating and growing a successful consumer brand in the increasingly crowded US spirits market – this day is for you.

Go deep not wide - getting sales traction in a market 

Planning the rollout of your brand and deciding where and how to sell it, are among the most important success factors for any spirits startup.

While you may need quick cash flow, and want to shout about your launch to as many people as possible, expanding distribution too quickly can be fatal to your chances of long-term success.

So it’s vital you make the right choices about where you’re going to target, what level of sales traction you’re going to get before expanding distribution, and whether you’re going to drive sales yourself or work with others.

This session will include insight from experts with proven track records in helping independent brands launch and grow in the right way.


To reserve a seat at this session please RSVP below, the event is open to attendees with a Tasting Room Wristband however reserving a seat is essential as we have limited capacity. 

RSVP HERE:
https://www.eventbrite.co.uk/e/go-deep-not-wide-why-velocity-is-king-tickets-24339997588 

Personalities
avatar for Alex Straus

Alex Straus

Managing Director, Cornerstone Strategy and Marketing
Alex Straus has been in the hospitality industry since 1999. He began working as a local brand ambassador 9 years ago while continuing to bartend in Los Angeles. From 2010-2015 he recruited, hired, trained, and managed national ambassadors teams for The Bon Vivants. In 2016 he launched Cornerstone Strategy and Marketing, with the goal of building brands nationally in helping with everything from strategy, to distributor management, to local... Read More →
avatar for Britt West

Britt West

Founder and CEO, Plus Consulting
Established in 2007, Britt is the Founder and CEO of Plus Consulting, a brand management, new product development and marketing consulting firm focused on the premium+ consumer. In addition to Plus, he is the co-founder of Eppa Superfruit Sangria which reached 40k cases after just 18 months in market and was sold to Deutsch Family Wine & Spirits in March, 2013. Prior, Britt spent 5 1/2 years in a variety of roles within the marketing and brand... Read More →
avatar for Brooke Arthur

Brooke Arthur

Partner, VP of Global Education and Outreach, House Spirits Distillery
Brooke Arthur serves as a Partner & Director of on premise outreach and education for House Spirits Distillery, a leader of America’s craft distilling resurgence. | Brooke has been in the spirits industry for more than 17 years, working with the country’s best and brightest bartenders, chefs and other industry innovators across the country to pursue her passion in this industry. Brooke’s experience spans across more than 20 bars and... Read More →
avatar for John Oliver

John Oliver

Director of Marketing, Breakthru Beverage Group
John Oliver began his journey into the wine & spirits industry 13 years ago when he worked with the Consumer Insights team at Moet Hennessy USA as their Nielsen data manager. After three years with MHUSA he landed a position on the distribution side as a Business Manager with R&R Marketing, part of the Charmer-Sunbelt Group network of distributors, based in New Jersey. In this role, John worked in conjunction with R&R’s key suppliers to track... Read More →

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