Wednesday, July 20 • 6:00pm - 7:30pm
Keynote: Enduring Hospitality: The Creative Process & The Human Experience

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Tales of the Cocktail® in partnership with Food Republic, Visit New Orleans, and Vantguard, is proud to have Albert AdriàMarc Alvarez SafontGrant Achatz and Nick Kokonas delivering the keynote address on Wednesday, July 20 to kick off this year’s festivities. 

The creative process of Inspiring people doesn’t begin with food and drink, although they play an enormous role. The hospitality adventure begins the moment you make a reservation, and one hopes the memory of the experience stays with you long after you have walked out the door.

This year Tales of the Cocktail® is bringing to together some of the world’s most celebrated masters of innovation who will share their thoughts and views on how they create human experiences, their unique approaches to innovation and how attention to the tiniest details affect lasting memories for guests. They’ll discuss food and drink, the growing appeal of cocktail culture in the international culinary scene. Join our four award winning guests in a lively conversation featuring Bartender, Marc Alvarez Safont, Chefs Grant Achatz & Albert Adria, and creator of Tock reservations and co-founder of the Alinea group, Nick Kokonas for inspiring stories and shared knowledge. Moderated by Simon Ford.

Read More About the 2016 Keynote 

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Simon Ford

Cofounder, FORDS GIN
Cocktail bars and Gin

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Grant Achatz

Executive Chef and Co-Owner, Alinea
Grant Achatz is the executive chef and co-owner of Alinea in Chicago, IL. Since 2007, Restaurant Magazine has recognized Alinea on their World’s 50 Best Restaurants list, twice being named the Best Restaurant in North America and last year ranking number 26 in the world. In 2013... Read More →
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Albert Adrià

20th October of 1969. Albert Adrià is born in the neighborhood of Santa Eulàlia, in l’Hospitalet, is son of Ginés and Josefa. His parents instill him an interest for cuisine; but is his brother Ferran, whom introduces him to the passion for the profession. 1985-1997. On the... Read More →
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Marc Alvarez

Group Bar Manager, elBarri group
Marc Alvarez Safont got his start in the world of hospitality working in various restaurants at fifteen years old. Little by little, Marc shifted his interests to the cocktail world. Years and a biological science degree later, his passion for mixology became more than just a job... Read More →
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Nick Kokonas

Nick Kokonas is the co-owner and developer of the renowned restaurants Alinea, Next, The Aviary, and Roister.  As an outsider to the restaurant business Nick's approach has been markedly innovative.  He has pioneered the use of alternative booking solutions and is the founder and... Read More →

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Food Republic

Food Republic
Where Food, Drink & Culture Unite. 
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The New Orleans Tourism Marketing Corporation

From restaurants to jazz clubs to parks to shops, there are endless ways to follow your NOLA in New Orleans. Everyone’s NOLA is different. Follow yours at followyournola.com.
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We believe in challenging the norm by avoiding the mainstream and creating brands which provide unique and satisfying experiences.We live in the moment, working hard but having fun along the way.We believe in building a good working environment which breeds creativity, with no room... Read More →

Wednesday July 20, 2016 6:00pm - 7:30pm CDT
The Civic Theater