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Wednesday, July 20 • 6:00pm - 7:30pm
Keynote: Enduring Hospitality: The Creative Process & The Human Experience

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Tales of the Cocktail® in partnership with Food Republic, Visit New Orleans, and Vantguard, is proud to have Albert AdriàMarc Alvarez SafontGrant Achatz and Nick Kokonas delivering the keynote address on Wednesday, July 20 to kick off this year’s festivities. 

The creative process of Inspiring people doesn’t begin with food and drink, although they play an enormous role. The hospitality adventure begins the moment you make a reservation, and one hopes the memory of the experience stays with you long after you have walked out the door.

This year Tales of the Cocktail® is bringing to together some of the world’s most celebrated masters of innovation who will share their thoughts and views on how they create human experiences, their unique approaches to innovation and how attention to the tiniest details affect lasting memories for guests. They’ll discuss food and drink, the growing appeal of cocktail culture in the international culinary scene. Join our four award winning guests in a lively conversation featuring Bartender, Marc Alvarez Safont, Chefs Grant Achatz & Albert Adria, and creator of Tock reservations and co-founder of the Alinea group, Nick Kokonas for inspiring stories and shared knowledge. Moderated by Simon Ford.

Read More About the 2016 Keynote 

Moderators
avatar for Simon Ford

Simon Ford

Co-founder, The 86 Co
Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & spirits and marketing some of the biggest spirits brands on the planet. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences such as the NY Food & Wine Festival, Sydney Bar Show, London Cocktail week, The CIA’s... Read More →

Speakers
avatar for Grant Achatz

Grant Achatz

Executive Chef and Co-Owner, Alinea
Grant Achatz is the executive chef and co-owner of Alinea in Chicago, IL. Since 2007, Restaurant Magazine has recognized Alinea on their World’s 50 Best Restaurants list, twice being named the Best Restaurant in North America and last year ranking number 26 in the world. In 2013 Restaurant Magazine bestowed the coveted Chef’s Choice Award on Achatz. In spring of 2011, Chef Achatz was named as one of Time Magazine’s 100 most... Read More →
avatar for Albert Adrià

Albert Adrià

20th October of 1969. Albert Adrià is born in the neighborhood of Santa Eulàlia, in l’Hospitalet, is son of Ginés and Josefa. His parents instill him an interest for cuisine; but is his brother Ferran, whom introduces him to the passion for the profession. 1985-1997. On the 1985, Albert discovers what work means, by abandoning his studies and becoming part of elBulli staff. After a learning process of two years among... Read More →
avatar for Marc Alvarez

Marc Alvarez

Group Bar Manager, elBarri group
Marc Alvarez Safont got his start in the world of hospitality working in various restaurants at fifteen years old. Little by little, Marc shifted his interests to the cocktail world. Years and a biological science degree later, his passion for mixology became more than just a job to support his college education. After four years of working in the el Born district in Barcelona for alcohol distributors, clubs, and cocktail bars, Marc arrived at... Read More →
avatar for Nick Kokonas

Nick Kokonas

Nick Kokonas is the co-owner and developer of the renowned restaurants Alinea, Next, The Aviary, and Roister.  As an outsider to the restaurant business Nick's approach has been markedly innovative.  He has pioneered the use of alternative booking solutions and is the founder and CEO of Tock, a software company now in use by restaurants in 7 countries.  Nick has been featured in dozens of publications including the WSJ, NYT... Read More →

Sponsors
avatar for Food Republic

Food Republic

Food Republic
Where Food, Drink & Culture Unite. 
avatar for The New Orleans Tourism Marketing Corporation

The New Orleans Tourism Marketing Corporation

From restaurants to jazz clubs to parks to shops, there are endless ways to follow your NOLA in New Orleans. Everyone’s NOLA is different. Follow yours at followyournola.com.
avatar for Vantguard

Vantguard

We believe in challenging the norm by avoiding the mainstream and creating brands which provide unique and satisfying experiences. | We live in the moment, working hard but having fun along the way. | We believe in building a good working environment which breeds creativity, with no room for boredom, mediocracy or laziness. | We want drinks that are full of flavour, expertly poured and unforgettable. | We are true optimists with the... Read More →



Wednesday July 20, 2016 6:00pm - 7:30pm
The Civic Theater 510 O'Keefe Ave, New Orleans, LA 70113


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