Wednesday, July 20 • 2:00pm - 3:00pm
Tales of the Cocktail® 2016 Official Cocktail Competition: The Year of the Mule

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Tales of the Cocktail 2016 will be the year of the mule. The Moscow Mule to be exact. This classically refreshing cocktail has been kicking bar patrons right in the taste buds since the 1940s. This year we’re challenging bartenders from around the world to reimagine what this drink can be for the chance of having their creation named the Official Cocktail of Tales of the Cocktail 2016. The winning bartender will receive a cash prize, custom trophy created by Royer Corporation and be honored throughout Tales of the Cocktail 2016 for teaching this old mule some new tricks.

Join us in front of the Hotel Monteleone as Ann and Paul Tuennerman cause a stir with a series of special announcements including the next destination for Tales of the Cocktail® on Tour. Make sure you stick around to get your complimentary token to try the winning Mule from the Official Cocktail competition. It’s the perfect way to start off a spirited week in New Orleans. 

avatar for 18.21 Bitters

18.21 Bitters

18.21 Bitters is a bitters and cocktail mixer company based in Atlanta, GA. We craft small batch bitters, tinctures, syrups, tonic, ginger beer, shrubs, and craft cocktail mixers using the freshest local ingredients. Craft a better cocktail.
avatar for Absolut Vodka

Absolut Vodka

From Sweden with LoveEver heard of a place called Åhus? Maybe not, but whether you’re sipping in São Paulo, or out in Hong Kong, you’ll probably want to raise your glass to the inhabitants of this small town in Sweden.That’s because every single drop of the Absolut Vodka you... Read More →
avatar for Ancho Reyes

Ancho Reyes

Ancho ReyesEl auténtico y original licor de chile ancho.Ancho Reyes® es un licor hecho a partir del extraordinario chile ancho, inspirado en una receta de los años 20´s, originaria de la ciudad de Puebla de Zaragoza. Ancho Reyes® es un repaso de sabor en las tradiciones, costumbres... Read More →
avatar for Aviation American Gin

Aviation American Gin

Aviation American Gin is an invitation to explore America’s world-renowned cocktail culture. Inspired by the golden era of the American cocktail, pot distilled in small batches from gluten free American grain and natural botanicals from around the globe, Aviation shines in both... Read More →
avatar for Barrow’s Intense Ginger Liqueur

Barrow’s Intense Ginger Liqueur

Named for the New York street on which it was born, Barrow’s Intense Ginger Liqueur was conceived around a table where a passionate group of family and friends would gather for serious food and drinks. Handmade in Brooklyn in small batches. 200lbs+ of fresh Ginger per batch, 1/4lb... Read More →
avatar for Bittercube


Recognized as innovators in the craft bitters scene since 2009, Bittercube Bitters are developed and created in Milwaukee, WI, by hand with naturally sourced ingredients. No extracts or oils have ever been used in Bittercube Bitters.
avatar for Deep Eddy Vodka

Deep Eddy Vodka

Born in Austin, Deep Eddy Vodka is handcrafted in small batches at our Texas distillery using only premium ingredients. DAY DRINK RESPONSIBLY.
avatar for Givaudan


Our name is an invitation to engage your senses. We develop tastes and scents that delight consumers the world over. Givaudan captures the essence of the moment, bringing you memorable flavours and fragrances, to be enjoyed throughout the day. We are proud to be the industry leader... Read More →
avatar for Hella Company

Hella Company

Hella Company (fka Hella Bitters) is a beverage industry innovation group based in NYC. We currently produce and distribute a line of bitters, mixers and DIY cocktail experiential kits.
avatar for Jack Rudy Cocktail Co.

Jack Rudy Cocktail Co.

Jack Rudy Cocktail Co. is a family run company based in Charleston, SC and Lexington, KY.Our goal is to take long forgotten staples of the American bar and reinvent them, in an effort to drink like our great-grandparents might once have.Our products are crafted in the United States... Read More →
avatar for Jura Single Malt Scotch Whisky

Jura Single Malt Scotch Whisky

Jura is one of one – the sole distillery on a remote Scottish island producing a single malt unlike any other. With just one road, one pub, one lodge and 187 people, the distillery is the lifeblood of the island, and vice versa. Since 1810, the people of Jura have dedicated their... Read More →
avatar for Karlsson's Vodka

Karlsson's Vodka

Anchor Distilling Company
Karlsson's Gold Vodka is a blend of several different varietals of virgin new potatoes from Cape Bjäre, Sweden. It is handcrafted, single-distilled and unfiltered to preserve the flavor and character of this rare and expensive raw ingredient. The varieties of potatoes include solist... Read More →
avatar for Owl's Brew

Owl's Brew

Owl's Brew is an innovative craft cocktail mixer made from tea and botanicals. Each of our five teas are uniquely blended to pair with a wide range of liquor, beer and wine - creating cocktails with a fresh and light flavor profile. Our teas are double brewed which allows them to... Read More →
avatar for Perfect Purée of Napa Valley

Perfect Purée of Napa Valley

Since 1988, The Perfect Purée of Napa Valley has indulged the culinary passions of chefs, mixologists and food enthusiasts with products that provide ultimate fresh fruit flavor without the peeling, dicing and simmering required for making purées from scratch.The company offers... Read More →
avatar for Pusser's Rum

Pusser's Rum

Pusser’s Rum Ltd. bottles, blends and distributes the original Royal Navy rum—one of the most historic and traditional rums still available today. Pusser’s Rum Admiralty range is a blend issued from 5 different stills located in Guyana and Trinidad. Each marque is hand-selected... Read More →
avatar for Q Drinks

Q Drinks

We make spectacular cocktail sodas - Q Tonic, Q Ginger Beer, Q Ginger Ale, Q Club Soda, Q Kola, and Q Sparkling Grapefruit. Each is crafted with fantastic ingredients, tons of carbonation, and the belief that cocktail sodas should be as great as the great spirits you're mixing them... Read More →
avatar for RAFT Botanical Syrups

RAFT Botanical Syrups

Botanical Cocktail and Soda Syrup
avatar for Rhum Barbancourt

Rhum Barbancourt

Over 150 years ago, Dupre Barbancourt created the perfect recipe for pure Haitian sugar cane rhum. By using a double distillation process and Limousin oak barrel aging normally used for the most exquisite cognac, the Rhum Barbancourt tradition has stood the test of time. Barbancourt's... Read More →
avatar for Royer Corporation

Royer Corporation

Royer Corporation is the world's leading manufacturer of customized swizzle sticks, beverage stirrers & cocktail picks. You'll find Royer-made products in drinks served at bars, restaurants, hotels, casinos & countless other businesses around the globe.
avatar for Sun Dog 130

Sun Dog 130

Award winning 130 proof corn whiskey made from corn and barley. Big--but smooth.
avatar for The Bitter Housewife

The Bitter Housewife

Small-batch, handcrafted cocktail bitters made in Portland, OR.
avatar for The King's Ginger Liqueur

The King's Ginger Liqueur

THE King's Ginger - a liqueur specifically formulated by Berry Bros. in 1903 for King Edward VII.Rich and zesty, the liqueur was created to stimulate and revivify His Majesty during morning rides in his new horseless carriage - a Daimler.It has been appreciated by bon viveurs, sporting... Read More →
avatar for Top Note Tonics

Top Note Tonics

All natural, mid-calorie artisan tonic concentrates. Made in the European tradition of herbal aperitivo, these concentrates show the versatility of tonic as an herbal mixer for more than just the G&T. Portfolio includes; Ginger Beer, Indian Tonic, Gentian Lime tonic, Bitter Orange... Read More →
avatar for Wild Hibiscus Flower Company

Wild Hibiscus Flower Company

Makers of unique and delicious products using hibiscus and other edible flowers. Products include the original Wild Hibiscus Flowers in Syrup for the ultimate edible flower garnish and ruby-red natural hibiscus infused syrup. Used for many types of beverages and in sparkling wine... Read More →
avatar for Wyborowa Wódka

Wyborowa Wódka

Wyborowa – Wybo for short – genuine Polish vodka, created in 1927 with over 500 years of Polish vodka craftsmanship.With quality highlighted by more than 20 international awards from around the world including Vienna, Rome, Brussels and San Francisco, the Pure Rye Grain combined... Read More →

Wednesday July 20, 2016 2:00pm - 3:00pm CDT
Front Steps of the Hotel Monteleone