Tales of the Cocktail® New Orleans 2016

Givaudan has a never-ending passion for Citrus. The heart of Givaudan’s citrus innovation can be found in our collaboration with the University of California’s Citrus Variety Collection, the world’s largest research Citrus grove.  Givaudan’s TasteTrek® Citrus program dates back to 2006 when we began working with UCR and nearly ten years later, our continuing collaboration typifies our ongoing commitment to both the University and Citrus.

During the Citrus Complexity Seminar Thursday afternoon we explored this pivotal cocktail ingredient with attendees. As an extension of this Seminar, Givaudan welcomes attendees to a Citrus Tasting Room to interact more closely with industry experts and to discover Citrus innovation in action. Explore our understanding behind rare and exotic Citrus varietals. Talk one-on-one with Citrus flavor experts about how to work with Citrus behind the bar. Create your own Moscow Mule by choosing one of the exotic and rare Citrus varietals at our DIY cocktail station.  

Without question, the greatest inspirations lie in nature. Givaudan’s collaboration with UCR provides a unique opportunity to experience Citrus Inspiration in its fullest and freshest form, straight off the tree. From rare and exotic varieties, to local favorites, to the most commercially successful fruits in the world, TasteTrek® Citrus puts you in the center of Citrus innovation. If you are a talented industry professional interested in exploring the world's largest collection of rare and exotic Citrus at the UCR research Citrus Grove in person, stop by this tasting room to find out how to become involved in Givaudan's TasteTrek® Citrus program.