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Saturday, July 23 • 3:00pm - 4:30pm
Online & Offline Branding For Bartenders

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Everyone sits at the bar of social media, so what are you serving? As a Bartender, what kind of information should you be putting out there? How should you be sharing it, and how much? You're not an owner-operator, but you still need to promote your bar as well, right? So which platforms should you be using, and how often? Maybe you're already social media savvy, do you know how do your posts and tweets affect the way you're viewed by others? YOU ARE A BRAND whether you know it or not. Is your social media footprint helping or hindering your Brand? Do you know how to create the proper image and get recognized - for the right reasons - by the people you want to notice you? And how do you keep them engaged? Let us help you better understand how to gracefully manoeuvre your way through the various networks and build your brand. We'll give you a list of 10 actionable items you can implement immediately to positively impact your online presence and your following, while keeping your integrity intact and your professional and personal life balanced. Come join ms. franky marshall, Audrey Fort, co-founder of drinks industry agency The Rooster Factory, and our panel, award-winning Bartender Charles Joly and Digital Strategist Jeremy JF Thompson. We'll give you some new ideas and virtual tools to add to your bar kit! And btw, are we friends on Facebook? :-)

Attendees, here's the digital version of the resources page: https://talesofthecocktail.com/bartender_branding/ 

Moderators
avatar for ms. franky marshall

ms. franky marshall

Franky is a New York City hospitality industry veteran. Having worked as a Bartender and in various other front-of-house positions at establishments across the spectrum has given her a great deal of experience to draw on. She was introduced to this rarefied cocktail world when she became part of the opening staff of the highly acclaimed Clover Club. She then went onto work at the historic Monkey Bar, the revamped Holiday Cocktail Lounge, and... Read More →

Speakers
avatar for Audrey Fort

Audrey Fort

Co-Founder, The Rooster Factory
A multilingual globetrotter, bon vivant, cocktails lover, Audrey is a worthy overseas representative of the French Art de Vivre. With a Masters degree in English, Russian and international trade under her belt, she spent a first decade exporting and managing French luxury goods such as Cartier accessories or Jean Paul Gaultier fragrances all over Europe, Africa and Middle East. The second decade was dedicated to creating and developing... Read More →
avatar for Charles Joly

Charles Joly

Founder, Crafthouse Cocktails
Chicago native Charles Joly is an award-winning, lifelong food and beverage professional. In 2012 Joly took on the roll of Beverage Director at the Aviary in Chicago. Partnered with Chef Achatz this venture was granted the 2013 James Beard Award for Outstanding Bar Program. Formerly Chief Mixologist and founder of the Drawing Room in and EGM for Three Headed Productions, Joly has opened and overseen seven venues in three different states and... Read More →
avatar for Jeremy JF Thompson

Jeremy JF Thompson

Marketing Manager, Tales of the Cocktail
Born in Los Angeles and raised in half a dozen countries, Jeremy JF Thompson settled in New Orleans by way of San Francisco and New York. After 4 years as a bar manager and consultant, followed by 6 years as a trade marketing specialist in the spirits industry, Jeremy went on to create a strategic event marketing company, through which he founded, publicized and sold the New Orleans Daiquiri Festival to Tales of the Cocktail, where he is now... Read More →

Sponsors
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After6

After6 is a community-based social media app that helps you discover things that are happening at restaurants, bars, and other places around you, right now. Our users share real-time photos and videos of people that are having fun hanging out at places, industry professionals that are working, DJ’s and bands that are performing live, food and cocktails that were just crafted and much more to help others discover their vibe and meet new... Read More →



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