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Friday, July 22 • 12:30pm - 2:00pm
What’s in my Drink…Beyond Flavors & Tastes

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What’s in my Drink…Beyond Flavor & Taste? Reduces cocktails down to a sensorial level and explores how varying components beyond taste and flavor can affect the overall experience of a drink. We base our exploration around the use of ingredients that offer up varying perceived sensations, and examine their abilities to be manipulated, and in turn, how they influence the overall impact of a cocktail. The panel will highlight key sensory targets and the ingredients that bartenders have yet to fully harness to achieve affects consumers are not always fully cognizant of. We will examine chilies, and exotic culinary ingredients, but also go beyond with other resources that “trick” our perceptions, while subtly enhancing our sub-conscious connections with the drinks. Our expert panel will illustrate perspectives from flavor science and serve drinks reflecting the profiled sensation, along with a translated parallel drink from the bar science world in the areas of tastants, sensations and perceptions through the use of viable ingredients. The panel, led by flavor expert Derek Elefson and Sr. Flavorist, John Baughman, along with international award winning bartenders Ryan Chetiyawardana and Iain Griffiths of the esteemed White Lyan & Dandelyan bars in London, will look to further the audience’s knowledge into how sensations and perceptions can enhance, or even dull, particular flavors in different cocktails, as well as provide practical insights on processes and approaches that bartenders can utilize to capture these senses. So come and discover how tingling, warmth, numbing, lubricity & much more can enhance your cocktail designs.

avatar for Derek Elefson

Derek Elefson

Beverage Director, Mane
Derek Elefson is a 12 year veteran within the beverage industry combining insights with his team’s approach to designing successful ideas for his clients, many of which are amongst the top 50 global beverage producers. As such, he is often invited to share his experiences and insights into new product development and flavor designing opportunities. | Derek’s broad view vantage point has allowed him to better identify evolving market trends... Read More →

avatar for John Baughman

John Baughman

Director, Flavor Creation, Mane, Inc.
John has been in the Flavor business for nearly 20 years. He is a classically-trained Senior Flavor Chemist with experience in beverage, sweet, and oral care applications. He obtained his B.S. in Biochemistry from Indiana University and a Masters in Business from Xavier University. He has led the Flavor Creation team at Mane, Inc. for the past two years and has been a certified member of the Society of Flavor Chemists since 2004. John has a... Read More →
avatar for Ryan Chetiyawardana

Ryan Chetiyawardana

Mr Lyan!, Mr Lyan
Ryan (A.K.A Mr Lyan) has been involved in several of the UK’s best bars for over a decade. He helped take the last four of these including Bramble, 69 Colebrooke Row and The Whistling Shop onto national titles and all featured in the Top 40 World’s Best Bars for Drinks International. Personally he has twice been named UK Bartender of the Year and has title to several national competitions. Ryan has been a contributing columnist to... Read More →
avatar for Iain Griffiths

Iain Griffiths

Business Manager, Mr Lyan Ltd
Iain Griffiths has been involved in the hospitality industry for over ten years. He has extensive knowledge of all aspects of the business from his experience in his native Australia where he not only oversaw the opening of several bars and clubs, but also the creative aspect of the cocktail world having worked at both Black Pearl in Melbourne and Eau de Vie in Sydney. | | Following this, Iain moved to Edinburgh to manage the world renowned... Read More →

avatar for MANE Flavors

MANE Flavors

MANE is a fifth generation, privately held flavor and fragrance company with operations spanning over 45 countries. As a global leader in natural flavor essences, extracts, and flavors, MANE prides itself on designing distinguished flavor solutions for our clients and ultimately consumers. Our focus on natural flavor technology and our commitment to sustainability sets us apart from our competition.

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