Founder/Partner, Black Cow
Trained at Chelsea school of art in sculpture Archie has worked an artist, production designer and commercial director. Archie ran his own production company for a number of years. He production designed for David Baily, Ridley Scott Associates and Propaganda before becoming a director himself. Selected for the Cannes Saatchi & Saatchi’s New Directors showcase, he went on to direct commercials varying from Hugo Boss to Renault to HSBC to BBC... Read More →
Master Distiller, Sipsmith Limited
Sipsmith Master Distiller Jared Brown made his first spirits at age ten after reading that early American colonists froze cider and lifted out the ice to concentrate the alcohol. As an adult (after a degree in hospitality from NYU, five years in operations at the Essex House Hotel and a few good bartending jobs) he went on to co-author a few dozen books on drinks and drinking with his wife Anistatia Miller, including the world’s... Read More →
Co-Owner & Beverage Director, Pegu Club
Audrey Saunders is one of the pioneering leaders of modern mixology and the craft cocktail industry. Her New York cocktail lounge, Pegu Club, is also renowned as the bar that jumpstarted the craft-cocktail movement as well as the artisanal spirit industry. Through her mentorship, Pegu Club is largely responsible for spawning a number of the country's finest mixologists and bars, and since opening in 2005, Pegu Club has become world-renowned... Read More →
Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for Belvedere, as well as pioneered the Drink, Eat, Live approach towards responsible drinking ‘in action’.