Tales of the Cocktail® New Orleans 2016

In the rush to design brilliant spaces and stock bars with brilliant products, many otherwise brilliant bars are neglecting their music offering, and failing to stimulate the most powerful sense of all. Sasha Petraske used to say he’d made up his mind whether he liked a place 5 seconds after opening the door. Most of your customers probably do it in half that time. But how can this be if your guests haven’t yet had time to see your bespoke bitters and ice program? The answer is, they make that decision at the speed of sound. Music is the most important way to create an instant atmosphere in your venue. It can be used to instantly tell arriving guests what kind of venue this is, and perhaps more importantly, what kind it is not. Your choice of music, and musicians, can subtly suggest to guests that they sit down, stand up, dance around, and drink up. Managed well, it is a guaranteed way to increase guest satisfaction, create a unique experience, give your guests the best night ever, and even increase your rate of sale. Join failed music promoter Jacob Briars, together with DJ and star tender Nick van Tiel, and music industry veteran Vishal Vasan, to learn the latest technology, how to promote your music offering, how to manage it, and what might be the best music to drink to.