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Saturday, July 23 • 10:00am - 11:30am
How Small Brands Can Play Big

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Small suppliers and producers, including imports and craft brands, are able to dominate various markets and accounts even without the huge marketing budgets of the big brands. If you're a small brand and want to learn how it's been done (successfully and poorly) this is a seminar for you. You'll learn what to do and what not to do, and tips and tricks for playing ball when big suppliers generally dominate. This panel will be moderated by Danny Ronen of DC Spirits & also Liquid Kitchen, who spends his time working with small brands and big brands alike, both on a local and global level. Panelists include Dragos Axinte of Novo Fogo, a small brand making a name for itself; Allen Katz, owner at NY Distilling and Director of Spirits Education for Southern Wine & Spirits of NY, who will share stories from the small producer and big distributor perspectives; Ryan Malkin, principal attorney at Malkin Law, PA, who focuses his practice on alcohol beverage law, who will share how small brands can compete within the law.

avatar for Dänny Ronen

Dänny Ronen

CEO / Director of Education, DC Spirits / Liquid Kitchen
Danny Ronen is involved in beverage development and concept ideation, product innovation and activation, staff training and education, as well as new bar set up and openings. Under his tutelage, national and international properties such as the Fairmont and Raffles Hotels have honed their beverage programs to incorporate workplace efficiencies, including recycling, composting and energy use, which produce both cost savings and better... Read More →

avatar for Dragos Axinte

Dragos Axinte

CEO, Novo Fogo
Dragos Axinte believes that nothing worthwhile comes easy. He was born and raised in a communist dictatorship (Romania) where adversity was his best friend, moved to the U.S. with a handbag and a smile, built a consumer product company (ColdHeat) that quintupled its market category in one year, kept the faith during the fourteen years needed convince the American government to let him stay, and then finally found home in the mountains of the... Read More →
avatar for Allen Katz

Allen Katz

Co-Founder, New York Distilling Company
Allen Katz is the co-founder of the New York Distilling Company in Williamsburg, Brooklyn, where he produces Dorothy Parker – American Gin, Perry’s Tot – Navy-Strength Gin, Chief Gowanus – New-Netherland Gin, Mister Katz’s Rock & Rye…and Ragtime Rye. He is also the Director of Mixology & Spirits Education for Southern Wine & Spirits of New York. | In addition to presenting food and beverage... Read More →
avatar for Ryan Malkin

Ryan Malkin

Attorney, Malkin Law
Ryan Malkin is an attorney serving the alcohol beverage industry. Ryan is well versed in navigating the federal and state-by-state alcohol beverage laws, assisting clients large and small with industry specific agreements and crafting compliant marketing and sales programs. Prior to forming Malkin Law, Ryan was an attorney at Pernod Ricard USA. As attorney for Pernod Ricard USA, he guided sales and marketing teams through the intricacies of... Read More →


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