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Friday, July 22 • 3:30pm - 5:00pm
Guilty Pleasure: Drink Better, Feel Better

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According to some psychologists, not only are we motivated by hunger, thirst and sex, but our ‘forth drive’ could in fact be intoxication. Can the pleasure of drinking really be that primal? Does nature or nurture determine the types of drinks we reject or revere, and can we use nature to enhance our enjoyment, if only we understood it better? Which leads us to the question: why drink? What drives us to seek out a well-made cocktail, a cold beer or a glass of wine? Cocktail culture and the proliferation of premium wines, beers and spirits may improve the contents of our glass today, but human beings have been seeking new ways to enjoy intoxication for millennia. So what’s the universal appeal? Whether we are seeking pleasure, stimulation, relief or escape, the human desire to ‘feel different from normal’ is powerful and often controversial. So the question is this: if our quest for intoxication is entirely natural, can we use nature to feel better about the drinks we enjoy? Join Claire Smith-Warner & Iain Griffiths (White Lyan/Dandelyan) as we explore our primal urges, a universal thirst and Mother Nature’s wicked sense of humour. With the help of Ronald D. Siegal Phy.d (Assistant Professor of Psychology, Harvard Medical School and author of The Mindfulness Solution: Everyday Practices for Everyday Problems ) and Zoe Cormier (founder, Guerilla Science and author of Sex, Drugs & rock n Roll: The Science of Hedonism and the Hedonism of Science) we’ll discover the secrets of our ‘forth drive’; exploring why we sometimes feel as though only a cocktail will do, but most importantly understand how we can use nature to keep our spirits high, our brain happy and our body healthy. Want to get intoxicated with us? Well, it’s only natural…

Moderators
avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for Belvedere, as well as pioneered the Drink, Eat, Live approach towards responsible drinking... Read More →

Speakers
avatar for Zoe Cormier

Zoe Cormier

Author & Presenter, Artists Partnership
I am an author, journalist, speaker and events producer with a background in biology. My first book, Sex, Drugs & Rock n’ Roll: The Science of Hedonism and the Hedonism of Science – hand-picked by The Guardian as a “must- read” – was published by Profile Books in August... Read More →
avatar for Iain Griffiths

Iain Griffiths

Business Manager, Mr Lyan Ltd
Iain Griffiths has been involved in the hospitality industry for over ten years. He has extensive knowledge of all aspects of the business from his experience in his native Australia where he not only oversaw the opening of several bars and clubs, but also the creative aspect of the cocktail world having worked at both Black Pearl in Melbourne and Eau de Vie in Sydney. | | Following this, Iain moved to Edinburgh to manage the world renowned 'Bramble' in Edinburgh. Taking his tally of top 20 bars in the world to 3, he also was crowned Global winner of the Caorunn Story Tellers competition. | | Iain is now to be found as New Business Development Manager for Mr Lyan Ltd where alongside Ryan Chetiyawardana, the pair have lead the company to a string of success in the last 3 years. | | They were awarded co 'Innovator of the Year' at the Imbibe Awards 2014 whilst later in that same year, White Lyan was also crowned 'Best New International Cocktail Bar' at the Spirited Awards and then number 20 in... Read More →
avatar for Ronald D. Siegel

Ronald D. Siegel

Dr. Ronald D. Siegel is an Assistant Professor of Psychology, part time, at Harvard Medical School, where he has taught for over 30 years. He is a long time student of mindfulness meditation and serves on the Board of Directors and faculty of the Institute for Meditation and Psyc... Read More →

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