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Saturday, July 23 • 12:30pm - 2:00pm
Braintending: Cognition Across the Bar

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We have the technology, we can build them better. Take a look inside the brains of the worlds best bartenders, the deepest needs of our guests, and the subtle and counterintuitive effects of ethanol on our brains and bodies. Join a motley crew of industry experts, booze hounds and nerds as they apply current research in the fields of cognitive science, psychology, and biology to explore the underpinnings of what makes a great night out for our guests, and a great service for you and your team.

Moderators
avatar for Nick Kennedy

Nick Kennedy

Bartender/ Bar Owner, Civil Liberties Bar
Nick loves working behind the bar. He currently puts in five or six nights a week as principal bartender and owner at Civil Liberties, a modern cocktail bar located in Toronto, Canada. | Nick began his career in the bar industry while studying Neuroscience at the University of Toronto. It became quickly apparent to him that concepts from neuroscience specifically supporting a cognitive framework for compassion, mindfulness, and the the... Read More →

Speakers
avatar for Gary Regan

Gary Regan

owner, bar rags, llc
gaz regan—the bartender formerly known as Gary Regan—is a bartender at The Dead Rabbit, NYC, he was the cocktail columnist for The San Francisco Chronicle for fourteen years, and he’s the author of The Bartender’s Bible, the bartender’s GIN compendium, the Annual Manual for Bartenders and the groundbreaking Joy of Mixology. gaz publishes three weekly email newsletters, and gaz regan’s 101 Best New Cocktails... Read More →
avatar for Adam Rogers

Adam Rogers

Articles Editor, Wired Magazine
Adam Rogers is the Articles Editor at Wired magazine in San Francisco, where he runs the front-of-book sections and edits features, primarily about science but also other miscellaneous geekery. Rogers was a writer and on-air correspondent for the television show Wired Science, and his feature story “The Angels’ Share” won the 2011 AAAS Kavli Science Journalism Award. | | Rogers joined Wired in 2003; prior to that he was a reporter for... Read More →
avatar for Andrew Toplack

Andrew Toplack

Andrew Toplac: Medical Doctor, Practising Psychotherapist, Differs Guide contributor, Spirits Importer and Partner at Revel NOLA. | | Andrew Toplack, a psychotherapist by day and fanatical cocktail enthusiast by night. Andrew inherited the obsession from his father, a foodie back in the ’70s before the word existed, who would schlep the family to Napa and Manhattan for wining and dining vacations.Andrew’s professional career started in... Read More →

Sponsors
avatar for Tales of the Cocktail

Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the... Read More →




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