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Saturday, July 23 • 12:30pm - 2:00pm
Braintending: Cognition Across the Bar

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We have the technology, we can build them better. Take a look inside the brains of the worlds best bartenders, the deepest needs of our guests, and the subtle and counterintuitive effects of ethanol on our brains and bodies. Join a motley crew of industry experts, booze hounds and nerds as they apply current research in the fields of cognitive science, psychology, and biology to explore the underpinnings of what makes a great night out for our guests, and a great service for you and your team.

Moderators
avatar for Nick Kennedy

Nick Kennedy

Bartender/ Bar Owner, Civil Liberties Bar
Nick loves working behind the bar. He currently puts in five or six nights a week as principal bartender and owner at Civil Liberties, a modern cocktail bar located in Toronto, Canada. | Nick began his career in the bar industry while studying Neuroscience at the University of Toronto... Read More →

Speakers
avatar for Gary Regan

Gary Regan

owner, bar rags, llc
gaz regan—the bartender formerly known as Gary Regan—is a bartender at The Dead Rabbit, NYC, he was the cocktail columnist for The San Francisco Chronicle for fourteen years, and he’s the author of The Bartender’s Bible, the bartender’s GIN compendium, the Annual Manual... Read More →
avatar for Adam Rogers

Adam Rogers

Articles Editor, Wired Magazine
Adam Rogers is the Articles Editor at Wired magazine in San Francisco, where he runs the front-of-book sections and edits features, primarily about science but also other miscellaneous geekery. Rogers was a writer and on-air correspondent for the television show Wired Science, and... Read More →
AT

Andrew Toplack

Andrew Toplac: Medical Doctor, Practising Psychotherapist, Differs Guide contributor, Spirits Importer and Partner at Revel NOLA. | | Andrew Toplack, a psychotherapist by day and fanatical cocktail enthusiast by night. Andrew inherited the obsession from his father, a foodie back... Read More →

Sponsors
avatar for Tales of the Cocktail

Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With... Read More →




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