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Friday, July 22 • 3:00pm - 4:30pm
#SEDTalks: Bars & Brands Edition

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#SEDTalks , Tales of the Cocktail's TED Talks (but centered around Spirits, Education & Development of the mixology community) are back! #SEDTalks is ground-breaking new information and new perspectives, presented by the sharpest minds in our industry for no more than 15 minutes each. #SED Talks: Bars & Brands Edition is a 90-minute slot comprising 6 talks, ranging from why London hotel bars are cool to psychological priming & visibility in the on-trade, and from how savvy bars use social media effectively to how to crowdfund your brand (presented by someone why raised $45,784 in less than a month on Kickstarter). Join us! (And don't miss our sister session, #SEDTalks: Cocktails, Spirits & The Bartender Edition).

#SED Speakers:

  • Rebekkah Dooley: The Tipping Point - Mapping the Trends of London Bars

  • Audrey Fort: Naming 101 for Bars, Brands & Companies

  • Oron Lerner: Priming & Visibility In The On-Trade

  • Naomi Levy: Money - Not a Four-Letter Word

  • Sarah Lohman: Distilling Brooklyn

  • Carin Luna-Ostaseski: How to Crowdfund Your Beverage Project 


Moderators
avatar for Philip Duff

Philip Duff

Director, Liquid Solutions & Tales of the Cocktail
Director of Education for Tales of the Cocktail, bar & beverage consultant, founder of door 74 (Amsterdam), in-demand spirits educator, but I never talk about my work at the orphan dolphin sanctuary, do you hear? Never.

Speakers
avatar for Rebekkah Dooley

Rebekkah Dooley

Head of Bar Communications, London Edition
I am the Head of Bar Communications at London Edition, working primarily with the Punch Room team but also Berners Tavern and Lobby Bar. I founded The London Sessions last year, and I do freelance work for London bars including Peg + Patriot. I worked at Callooh Callay for 6 years (intermitently) as the Marketing and PR Manager, and also designed the menus (in 2012 we won a Spirited Award for World's Best Cocktail Menu). Over the past 10 years... Read More →
avatar for Audrey Fort

Audrey Fort

Co-Founder, The Rooster Factory
A multilingual globetrotter, bon vivant, cocktails lover, Audrey is a worthy overseas representative of the French Art de Vivre. With a Masters degree in English, Russian and international trade under her belt, she spent a first decade exporting and managing French luxury goods such as Cartier accessories or Jean Paul Gaultier fragrances all over Europe, Africa and Middle East. The second decade was dedicated to creating and developing... Read More →
avatar for Oron Lerner

Oron Lerner

Owner, French57
Oron is the owner and bartender of the newly opened French57 bar in Tel Aviv, bringing New Orleans vibes to the middle east, paying homage to the cocktails originating from New Orleans past and present and to the French 75 bar specifically. | | Before the French57 bar, Oron helped build the the first bar in Tel Aviv to recieve international recognition, as well as taught seminars discussing cocktail creativity and psychological aspects of... Read More →
avatar for Naomi Levy

Naomi Levy

Naomi Levy is one of Boston’s most promising young bartenders. Starting at the age of 17, she was hooked by the pace and rhythm of restaurant service and drawn to the drama and challenges of the bar. In 2008, Naomi was part of the opening team at Hungry Mother, where she remained for two years, helping the restaurant achieve national acclaim. Naomi is best known for her time at Eastern Standard, where she started as a bartender in 2010, and... Read More →
avatar for Sarah Lohman

Sarah Lohman

Four Pounds Flour
Dubbed an “historic gastronomist,” Lohman recreates historic recipes as a way to make a personal connection with the past. She chronicles her explorations in culinary history on her blog, FourPoundsFlour.com, and her work has been featured in the New York Times, the Wall Street Journal and NPR. Her first book, Eight Flavors: The Untold History of American Cuisine, is due out with Simon & Schuster December 6, 2016.
avatar for Carin Luna-Ostaseski

Carin Luna-Ostaseski

Founder and CEO, SIA Scotch Whisky
My passion is Scotch Whisky. I love introducing friends and strangers to this delicious spirit. I love that it's a sit-down and have a conversation kind of a drink, reminds us to go slow and enjoy the time. I created SIA Scotch Whisky as a way to introduce my friends to an approachable, accessible and affordable whisky. I hope you enjoy SIA, an award-winning blend of Speyside, Highland and Islay Whiskies, with flavors of vanilla, caramel... Read More →

Sponsors
avatar for Tales of the Cocktail

Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With 200+ annual events developed specifically for bartenders, distillers and other spirits professionals, Tales of the Cocktail® is the... Read More →


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