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Wednesday, July 20 • 3:30pm - 5:00pm
Say The Right Thing: Mastering New Media

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In an ever-growing landscape of bartending as a profession and cocktail culture making strides in the mainstream, the need has arisen to become more aware of saying the right things at the right time in the right places. This seminar will provide tips and advice to the bartender working for brands, and the full or part-time brand ambassador looking to further their career beyond traditional “piece to camera” media items. We will explore branding and communication, social media (Can you promote yourself on social media without sounding like a shill? What makes good content on different social media sites or should you simply cross-post all content?), live presentations (for the camera, consumers, and corporations), online video (it's a lot of work - is it worth it?), traditional print and web media (in the new era in which nobody has time to fact-check after the interview), and one-on-one personal interactions. Led by Jonathan Pogash who is a frequent consultant for brands and appears on television mixing up cocktails on morning shows, our panel will include media mavens Ian McLaren (Director of Trade Advocacy, Bacardi USA), Charlotte Voisey (Director of Brand Advocacy, William Grant & Sons), journalist/social media savant Camper English. They’ll share their expertise on the topic, and provide new and useful insight for the modern day beverage industry professional.

Moderators
avatar for Jonathan Pogash

Jonathan Pogash

President/Owner, The Cocktail Guru
I am a father of 2, a husband to 1, and a mixer of drinks Jonathan Pogash, “The Cocktail Guru,” is an educator and cocktail consultant for restaurants and beverage brands. With offices in New England and NYC, Jonathan's signature cocktails can be seen and enjoyed in many of North... Read More →

Speakers
avatar for Camper English

Camper English

Writer, Alcademics
Camper English is a San Francisco-based cocktails and spirits writer and speaker, and is the publisher/writer of Alcademics.com. He has contributed to Saveur, Details, Fine Cooking, Modern Farmer, Popular Science, the LA Times, San Francisco Chronicle, Whisky Advocate, and many other... Read More →
avatar for Ian McLaren

Ian McLaren

Director Trade Advocacy & Training, Bacardi USA
A proud Scotsman, Ian started his career in the alcohol business straight from school working for an independent wine merchant in his home town of Edinburgh. From here his formative years in the On Premise were spent in the late night scene working in more sticky floored nightclubs... Read More →
avatar for Charlotte Voisey

Charlotte Voisey

Director of Advocacy, William Grant & Sons
Best American Brand Ambassador, two times Golden Spirit Award winner at Tales of the Cocktail, James Beard recognition, regular TV appearances including a trip to London to cover the Royal Wedding with CBS News make for exciting times for British born mixologist Charlotte Voisey.A... Read More →

Sponsors
avatar for Bacardi USA

Bacardi USA

Bacardi
avatar for William Grant & Sons

William Grant & Sons

William Grant & Sons


Attendees (152)




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