Tales of the Cocktail® New Orleans 2016

Low proof or high, it’s in every spirit. Shaken or stirred, it’s in every cocktail. We serve it to our customers when they arrive, and we clean their glasses with it when they leave. We take it for granted, but it’s integral to our industry and every other one for that matter. H20, Water, Agua! The colorless, flavorless ingredient no one ever talks about but can’t mix (or live) without. It’s the cheapest ingredient on your rack, and the cocktail bars of the future might not have any…... With the rapid increase of beverage programs throughout the country (and world) and the scarce water resources, are we on the verge of a potential shortage of our cocktail's most important component? Alarming actions were taken this year in bars throughout California during the year long drought including state penalties for water service and waste. And yet, this same scenario has and could easily happen in your hometown. How do we manage the growing demand for beverages while attempting to safeguard our planet's most precious element? Come engage in a thought provoking conversation and learn the facts with some of the country's leading experts on this topic: Chad Arnholt (Co-Founder of Tin Roof Drink Community: Beverage Consultants specializing in education and sustainable bar design), Eliot Sherman (EPA Environmental Scientist - Office of Water), and Pamela Wiznitzer (Creative Director, Seamstress). It's time to learn what happens to all that liquid once it's dumped down the drain. We can enact water efficiency initiatives in our venues and bring this subject afloat.