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Wednesday, July 20 • 10:00am - 11:30am
#IfYouBuildItTheyWillCome #BarsGetSocial

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“If you build it, they will come”
This is not quite what Kevin Costner heard in Field of Dreams, but it may ring true to bar owners. Physical building is just the start; brand and business building is crucial. Hence the need for social media: a key driver for building a bar's business, every bit as important for a bar as branding, or your team, or menu development, and linked to all those.

Three class-leading exponents of social media (two owners of great bars from London and New York and one craft spirits specialist) will make sure you improve your bar’s social media performance.

Our panelists will give in-depth details of building their businesses through very different social media approaches. We will review the social media activity of other top bars and look at how bars and drink brands can work together on social media.

In addition we will help bar owners (via a private Facebook group discussing best practices) from the time you buy your seminar ticket, through to the seminar in July and beyond. Up to 10 early ticket purchasers will get statistics to help monitor their improvement as well as more detailed one-on-one coaching before the seminar.

In summary this will provide a very practical demonstration as to how bars can improve their social media – and their business - with a variety of skills. Skills practiced by attendees before the seminar. Attending this seminar will be unique, providing tools beforehand, expanded seminar content, and connecting attendees with like-minded experts and professionals to provide ongoing learning afterwards.

avatar for Alan Moss

Alan Moss

Co-owner, Artemisia Distribution SARL
Alan Moss led sales and marketing initiatives for Remy-Cointreau's operations in the UK, India and South-East Asia (the last of these with Remy's joint venture with Absolut, Jim Beam and Edrington). Returning to Europe, he managed a long-term consultancy role for Campari International... Read More →

avatar for Arun Mirchandani

Arun Mirchandani

Arun’s hospitality career includes building bar businesses for the Sheraton, Hyatt and Intercontinental groups in India, Director of Operations for the New York Hospitality Group in the USA (in which role he opened bars in the Czech Republic), Beverage Director at the New York Helmsley... Read More →
avatar for Edmund Weil

Edmund Weil

Managing Director, Speakeasy Entertainment
After stints in communications and education, Edmund came to the world of hospitality via the Soho House group. In 2010 Edmund and his wife Rosie realised a long-standing dream by opening iconic speakeasy Nightjar, and 5 years later unveiled his second venture, Oriole in London’s... Read More →

avatar for Tales of the Cocktail

Tales of the Cocktail

Founded in 2002, Tales of the Cocktail® has grown from a small gathering of cocktail lovers into the world’s premier cocktail festival. Each year the international spirits industry is welcomed to New Orleans for a week of seminars, tastings, networking events and much more. With... Read More →

Wednesday July 20, 2016 10:00am - 11:30am CDT
La Nouvelle Orleans West at the Hotel Monteleone