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Thursday, July 21 • 12:30pm - 2:00pm
Age≠Maturity: The Rise of NAS Whiskies

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"But, how old is it?" you ask when you see a bottle of whisk(e)y without an age statement. This question is coming up more and more often as new whiskies are released without a number on the bottle. For years consumers have become entranced with the "years old" indicator on a bottle of whisk(e)y, and have come to rely on this number as the key indicator of quality. A recent growth in the release of "Non Age Statement" (NAS) whiskies that have lead consumers and hospitality employees to many questions about the contents of the bottle. This seminar will address the growing trend with a panel of whisk(e)y experts from a cross section of the industry. We will discuss the reasons for the changes along with the potential impact on the industry. We will discuss a movement for a third category of classification for Scotch whiskies that would include full disclosure of the contents, rather than just the youngest whisky in the bottle. We will also delve into how wood affects a whisk(e)y's flavor (angel's share, oxidization, etc.) and the barrel selection process by tasting multiple rare selections of different whiskies from around the globe. By the end you will have a better understanding of why whiskies taste the way they do, how to tell the difference between good whisk(e)y and better whisk(e)y, and you'll see why the answer to, "how old is it?" is most often, "old enough!"

Moderators
avatar for Josh Gelfand

Josh Gelfand

Master of Scotch, Pernod Ricard
Though he now lives in San Francisco, Josh was born and raised on the freeways of Los Angeles. Having lived in Lake Tahoe and San Diego, he considers himself a true Californian and a bridge of the north-south chasm. | | Introduced to scotch through his father, an avid fan of The Glenlivet, Josh rediscovered his love for the water of life during business school, and fate would put him in the right place at the right time. He worked in... Read More →

Speakers
avatar for Dr. Don Livermore

Dr. Don Livermore

Master Blender, Hiram Walker & Sons Ltd
The Master Blender for one of North America's largest distilleries located in Windsor Ontario. Responsible for the following award winning whiskies: JP Wiser, Lot No 40, Pike Creek, Gooderham & Worts, and Hiram Walker. Don graduated from the University of Waterloo as a microbiologist and was hired by Hiram Walker to ensure the quality of the brewing side of the business. During his tenure at Hiram Walker he completed his Masters of Science... Read More →
avatar for Johnnie Mundell

Johnnie Mundell

Ambassador for Suntory Whisky, Beam Suntory
Love & Marriage | Whisky & Japan
avatar for Noah Rothbaum

Noah Rothbaum

Chief Cocktail Correspondent, The Daily Beast
Noah Rothbaum is The Daily Beast's Chief Cocktail Correspondent. He is also the author of the book The Art of American Whiskey: A Visual History of the Nation’s Most Storied Spirit, through 100 Iconic Labels (Ten Speed Press), which was published in the spring of 2015, and the associate editor of the forthcoming The Oxford Companion to Spirits and Cocktails (Oxford University Press), which will be published in the fall of 2017... Read More →

Sponsors
avatar for Edward Don

Edward Don

Owned and operated by the Don family since 1921, Edward Don & Company is the world's leading distributor of foodservice equipment and supplies. Our knowledgeable sales representatives, unmatched product selection, nationwide distribution centers, and integration of new technology make us the chosen supplier to all types of foodservice businesses including independent restaurants, national chains, health care, hospitality, country clubs... Read More →




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