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Wednesday, July 20 • 12:30pm - 2:00pm
Shochu, Japan's Native Spirit

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Always wanted to learn more about Shochu? Thought so. Shochu is an incredibly diverse spirit with many unique processes, more than 500 years of history and produced mostly by family run distilleries. It has a huge range of styles and flavor profiles, which makes it hard to categorize by Western standards. Come and learn more about what makes Shochu unique in the spirits world and why and how you should be drinking it. Brian Matthys, a bartender in New York and passionate Shochu advocate will lead a seminar featuring Mas Takeda, an importer with Wine of Japan who can talk to Shochu's history and popularity in Japan and its slightly less lengthy history and popularity here in the U.S. Jesse Falowitz is an American brand owner of Mizu Shochu, produced in Arita Japan who has seen Shochu begin to work its way into leading cocktail bars. Toshio Ueno works for Mutual Trading Company and is a leading educator on Shochu and Sake with the Sake School of America will talk about the unique processes which go into making Shochu and how they create such diverse spirits. You will taste examples from every major Shochu category and cocktails featuring Shochu in a unique way.

Moderators
avatar for Brian Matthys

Brian Matthys

Brian Matthys is a bartender and consultant in NYC, currently at La Chine and The Gander. He was previously the head bartender at Le Bernardin for two and a half years and before that at Compose in Tribeca where he worked with a range of quality spirits, sake, beer and wine.  He focuses on seasonal craft cocktails as well as the classics, using the best spirits and modifiers and the freshest, locally sourced ingredients. |   | In 2012... Read More →

Speakers
avatar for Jesse Falowitz

Jesse Falowitz

Cofounder, MIZU SHOCHU 美鶴乃舞
Jesse Falowitz is a certified Shochu Advisor and Cofounder of Mizu Shochu 美鶴乃舞, a double-gold and gold medal winning craft shochu produced by the Munemasa Shuzo Co. of Arita, Japan. Falowitz spent 10 years in Asia, eventually leaving his career as a brand strategist to pursue his passion for shochu. Upon one of his visits to Kyushu, a detour to Saga in search of shochu cups made from the famed arita-yaki ‘fine porcelain’ lead to the... Read More →
avatar for Masahiro Takeda

Masahiro Takeda

Vice President, Wine of Japan Import, Inc.
Masahiro Takeda, Esq. is the Vice President of Wine of Japan Import, Inc., a leading national importer and distributor of Japanese beverage alcohol for the last 40+ years. In this role, he curates a comprehensive portfolio of around 250 brands of Japanese beer, sake, and shochu, distributed in 30 states. Prior to his current role, Mas worked in international architecture and later practiced commercial law in Florida and New York... Read More →
avatar for Toshio Ueno

Toshio Ueno

VP, Executive Instructor, Sake School of America
Certified Master Sake & Shochu Sommelier. | Toshio is only one in the world who holds three prestigious Sake titles, Master of Sake, Master Sake Sommelier and WSET Sake Educator. Born in Japan where his family has grown Japanese wine grape, Koshu, for generations, Toshio grew up helping the business from a young age. Following his college education in the US and employment at an international trading company in Tokyo, Toshio joined... Read More →

Sponsors
avatar for Edward Don

Edward Don

Owned and operated by the Don family since 1921, Edward Don & Company is the world's leading distributor of foodservice equipment and supplies. Our knowledgeable sales representatives, unmatched product selection, nationwide distribution centers, and integration of new technology make us the chosen supplier to all types of foodservice businesses including independent restaurants, national chains, health care, hospitality, country clubs... Read More →
avatar for Mizu Shochu

Mizu Shochu

Handcrafted in the traditional way, Mizu Shochu is single distilled from two-rowed barley, black koji rice, and the pure, famous waters of Black Hair Mountain. At 70 proof it is more concentrated, like shochus of old, to enhance the subtle complexities, body and finish. It is also produced using 100% locally farmed ingredients from Saga prefecture, a source of great pride to master distiller Hirofumi Okoba. (Winner of Double Gold and Gold... Read More →
avatar for Mutual Trading Co., Inc.

Mutual Trading Co., Inc.

MUTUAL TRADING COMPANY INC. is the premier Japanese food, alcohol beverage, and restaurant supply specialist. We are the Japanese food authority – true to the heart in upholding genuine Japanese cuisine traditions, and progressive in exploring new ways to provide innovative products and services. Mutual Trading imports, exports, distributes and manufactures the top brands for our retailer and foodservice customers.
avatar for Sake School of America

Sake School of America

SAKE SCHOOL OF AMERICA is an education and training center specializing in Sake, Shochu, and Japanese liquors, for Sake professionals and enthusiasts to expand their knowledge and to explore further enjoyment of the category. | | SAKE SCHOOL OF AMERICA aims toward fostering higher appreciation and memorable drinking and dining experiences. We are fully committed to educating trade professionals and enthusiasts alike, to promote Sake in faraway... Read More →
avatar for Wine of Japan Import, Inc.

Wine of Japan Import, Inc.

Founded in 1973, Wine of Japan Import, Inc. (WOJ) is a leading national importer and distributor of Japanese beverage alcohol for over 40 years.  WOJ's national portfolio consists of 250 brands of beer, sake and shochu, distributed through a network covering 30 states.  A family-operated enterprise committed to exacting standards, WOJ takes a global approach maintaining stakes in each segment of the supply chain on both sides of the... Read More →




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