From NY to Oaxaca. From an executive position to a job that allows me to develop cultural and social projects for craft mezcal producing villages. Extensive experience in craft brand development and sales. I am excited to be part of the Pierde Almas family at this important juncture in the history of mezcal. It’s been a long journey - from Mexico to NY and back - and the bicultural experience and acquisition of business tools has enriched my life immensely.