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avatar for Mitch Bechard

Mitch Bechard

William Grant & Sons
Glenfiddich USA Ambassador
California,USA
Hailing originally from Edinburgh, Scotland I fell in love with the Scotch Whisky industry at a young, albeit legal, age and have been pursuing that passion ever since. In 1990, I started to take his first steps into the world of food and drink, cutting my teeth in hotel management, as well as running restaurants and cocktail bars in places as far-flung as Portugal, England, Scotland and Australia, as I traveled the globe chasing my passion within the spirits industry the passion for whisky ultimately won out. I landed a job as the whisky ambassador in the UK for the Diageo portfolio of whiskies where I was able to focus my attentions on my love of Single Malt Scotches. I boldly moved to the US from Scotland to join William Grant & Sons as the USA Glenfiddich Ambassador. I have now been in the position for the past 5 years enjoying sharing my love for single malts with consumers, bartenders and anyone who will listen!

When not traveling over the USA I enjoy a bit of golf, tennis, snowboarding and especially paddle boarding in the fantastic Californian climate. Most importantly I spend time with my wife and 8 year old daughter.


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