Born in 1975, Jacob Ehrenkrona assumed his current position as Chief Executive Officer 
of the Reformed Spirits Company, the company behind the development of such brands 
as Martin Miller’s Gin, Fever-Tree and, in 2009, Triibe. With over 11 years experience 
developing super premium brands in the drinks industry, he has been instrumental in 
propelling Martin Miller’s Gin to the forefront of the category as the leading super 
premium gin in the world today.
Educated in the United Kingdom and France, Jacob holds a degree in industrial 
economics. His early career in the drinks industry began with founding and developing 
Iceland Spring, a premium bottled water from Iceland. In 2004, he went on to co-found 
Fever-Tree premium mixers with David Bromige and Andreas Versteegh. Fever-Tree 
developed into a full mixer range and Reformed Spirits remained shareholders until the 
company was sold in 2013. 
In 2010 while at the Reformed Spirits Company, Jacob co-founded Triibe Celtic Liqueur, 
the world’s first clear cream liqueur. Triibe is currently launching in the US.
In his free time, Jacob enjoys skiing, playing golf and spending time with his family.