Jacob Ehrenkrona
Reformed Spirits Company Ltd
Chief Executive Officer
Born in 1975, Jacob Ehrenkrona assumed his current position as Chief Executive Officer
of the Reformed Spirits Company, the company behind the development of such brands
as Martin Miller’s Gin, Fever-Tree and, in 2009, Triibe. With over 11 years experience
developing super premium brands in the drinks industry, he has been instrumental in
propelling Martin Miller’s Gin to the forefront of the category as the leading super
premium gin in the world today.
Educated in the United Kingdom and France, Jacob holds a degree in industrial
economics. His early career in the drinks industry began with founding and developing
Iceland Spring, a premium bottled water from Iceland. In 2004, he went on to co-found
Fever-Tree premium mixers with David Bromige and Andreas Versteegh. Fever-Tree
developed into a full mixer range and Reformed Spirits remained shareholders until the
company was sold in 2013.
In 2010 while at the Reformed Spirits Company, Jacob co-founded Triibe Celtic Liqueur,
the world’s first clear cream liqueur. Triibe is currently launching in the US.
In his free time, Jacob enjoys skiing, playing golf and spending time with his family.