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Britt West

Plus Consulting
Founder and CEO
Miami Beach, FL
Established in 2007, Britt is the Founder and CEO of Plus Consulting, a brand management, new product development and marketing consulting firm focused on the premium+ consumer. In addition to Plus, he is the co-founder of Eppa Superfruit Sangria which reached 40k cases after just 18 months in market and was sold to Deutsch Family Wine & Spirits in March, 2013. Prior, Britt spent 5 1/2 years in a variety of roles within the marketing and brand management department of Bacardi USA. Part of the acquisition and integration team for Grey Goose Vodka he went on to become the Brand Director of Grey Goose, guiding the brand through a 100% volume increase over 3 years. Britt’s understanding of the premium+ consumer comes from years spent managing high-end nightclubs and serving as an independent consultant for a wide range of premium and luxury brands. Britt is a graduate of Columbia University (BA), Cornell University (MMH) and ESSEC (MBA).


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